ST. JOHN'S, NL, April 22 /CNW/ - Persona's new Internet customers can trial Persona's Hi-Speed product for 60 days for free, with no strings attached! If customers don't like the product, they can bring it back - it's that easy. Persona calls it their 60-Day Instant Gratification Guarantee. Persona's 60 Day Instant Gratification Guarantee is a part of a larger re- brand strategy they are launching today. Persona's new brand strategy will reach customers in a way that no other telecom company does. Persona's identity was inspired by an old line that Arthur C. Clarke wrote long before there was ever an Internet or digital cable, "Any smoothly functioning technology will have the appearance of magic." "When you think about it, to the public smoothly functioning technology really is magical," says Dean MacDonald, President & CEO of Persona. "By incorporating the quote into our brand strategy we have instantly changed the dialogue with our customers to what we have always believed internally which is providing our customers with the best service possible." Persona has coined the term "the Amazing Persona" which directly relates to how good their products and services actually are. Persona believes that their Internet product is so good that customers will describe it as being magical. Internet is a product that is still growing within the industry and because of this, Persona is enhancing their marketing strategy within this marketplace. This is where the 60 Day Instant Gratification Guarantee comes in. With innovation like this, no wonder they are using "the Amazing Persona." As part of Persona's changing brand strategy, they will no longer be referred to as Persona Communications. Using the sole word Persona gives the company's name a friendlier quality and it also reflects what the company believes in which is its people, both their valued customers and dedicated staff. Mr. MacDonald adds, "As Persona introduces new technologies into the market place and continues to improve our products and services, the new brand identity will reinforce our commitment to delivering nothing but the best, or should I say nothing but magic to our customers." Persona's Hi-Speed Internet campaign launches April 27th and will run for a 13-week period. About Persona Persona is in the business of providing cable television, digital cable, high speed Internet and telecom services to a diverse base of residential and commercial customers in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Newfoundland.