FY 2024 results
Paris, 11 March 2025
Your speakers today
François-Melchior de Polignac
CEO
Denis Lamoureux
CFO
3
FY 2024 results
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AGENDA
FY 2024 HIGHLIGHTS
BUSINESS REVIEW
FINANCIAL REVIEW
FY 2025-2026 PERSPECTIVE
Q&A SESSION
1
FY 2024 HIGHLIGHTS
Maisons du Monde : A unique set of assets and a diversified business model 1.FY2024HIGHLIGHTS
A LOVE BRAND
A WELL-BALANCED MODEL
A LEADING ESG PLAYER
I n s p i r a t i o n
#1 inspirational brand
vs key market players
Source: BVA Decoration & Furniture Study
2024 (France)
P a s s i o n a t e e x p e r t s
30 designers
3,000 new products
created in house /year
M d M f a n s
#1 Instagram & Pinterest
communities*
2.6m
followers Instagram (France)
500k
followers Pinterest (France)
* Home & Furniture (France)
O m n i c h a n n e l
Unique omnichannel model
52% | Share |
of digital sales |
Including online and in-stores digital sales
C a t e g o r i e s
Decoration & Furniture
56% | Share |
of Decoration |
G e o g r a p h i e s
Continental Europe
55 Share of sales
- in France
P r o f i t a b i l i t y m o d e l
Best in class gross margin
63% - 65%
E S G e n g a g e m e n t
#1brand
committedto social and/or
environmental causes
&
In offeringsustainable
products
vs key market players
Source: BVA Decoration & Furniture Study
2024 (France)
Good is beautiful 38% products in the
offering
Climate
A list 2024
CDP
(Carbon Disclosure Project)
6
FY 2024 results
Macro headwinds keep hitting home & furniture market
1.FY2024HIGHLIGHTS
Adversemacroeconomicconditions | Marketinalowcycle |
Savings rate at a historically high level in Europe | France* down by -5,1% in FY 2024 |
Several years of strong inflation in Europe which is | |
just beginning to soften | |
Consumer confidence index remains negative | |
Decrease of real estate transactions for several | |
consecutive years |
Inspirationalplayers likeMaisonsduMonde:
- aremoresensitivetoadversemarketsconditions
- havegreaterpotentialforgrowthwhenreboundcomes
(*) Source: IPEA 2024
Home Furnishing market, France in current prices
7
FY 2024 results
2024 : year 1 of our in-depth transformation to prepare the return to growth, whilst protecting the cash flow
1.FY2024HIGHLIGHTS
ExecutionofInspireEveryday
DeeptransformationofMaisonsduMonde…
Investinginthe | Simplifiedandenhanced |
DistributionModel | productoffer |
63revampedstores | |
ofwhich2 inshoppingmall | -30%referencessince2022 |
- | - |
14affiliatesstores | Expandranges&new |
- | |
categories | |
ImprovingNPS(+4pts) | |
TransformingMdM | Whilereconnecting |
withourCustomer | |
Decisiveorganizational | Firstloyaltyprogram |
changes | - |
- | |
WebTVplatforminFrance | |
Cultureandprioritiesreset | |
- | |
- | |
Localdecision | RebalanceMarketingMix |
…Notyetvisiblewithmacro
headwinds…
Groupnetsales
€1.002m
-11.2%vsLY
Like-for-like
netsales
2 -10.2%vsLY
…Whilelimitingcostandcash
consumption
Resilientgrossmargin
ratio
64%
+73bpsvs LY
Significantefforts
€45mgrosscostsavings
OptimizedNWCand
Capex/salesratiobelow2,5%
Positive Freecashflow
€15mFCF
8
FY 2024 results
2
BUSINESS REVIEW
Optimized distribution model : Ongoing store network's adaptation 2.BUSINESSREVIEW
338 stores | Active store network management | |||
FY 2023 | FY2024 | |||
of which 14 affiliated | H1 2024 | 338stores | ||
& 3 franchised | 349stores | |||
31 December 2024 | 6 | |||
22 | ||||
2 | ||||
3% of network under | 5% of network under | |||
affiliation/franchise | ||||
affiliation/franchise | ||||
197 + 14 | 13 | 1 | ||
Revamping the network | ||||
42 | H1 2024 | FY2024 | ||
17stores | 63stores | |||
3 | 35 | of which 2 in shopping | ||
6% of the | mall | |||
network
3 pilot stores | c. 20% of the |
network | |
Franchised stores in Algeria (1) and La Réunion (2)
10
FY 2024 results
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