B90 Holdings plcLSE: B90

B90 Holdings: Director's Purchase of Shares

· Issued by B90 Holdings plc

Summary by 6ix AI

Ronny Breivik, Chief Executive Officer of B90 Holdings plc, a performance marketing and marketing technology business, bought 258,448 ordinary shares in the company at 3.85 pence per share on September 24, 2026.

Key details

  • After the purchase, Mr Breivik's direct and indirect interest totals 31,308,423 shares, approximately 7.10% of the company's issued ordinary share capital.
  • The shares were bought in a single market purchase on AIM, a market of the London Stock Exchange.

6ix AI wrote this summary from the release below and checked it against the release.

Immediate release

B90 Holdings plc

("B90", the "Company" or the "Group")

Director's purchase of shares

B90 Holdings (AIM: B90), the a performance marketing and MarTech business, announces that, on 24 September 2026, Ronny Breivik, Chief Executive Officer, purchased 258,448 ordinary shares of no par value in the Company ("Shares") at a price pf 3.85 pence per Share. Following this purchase, Mr Breivik's interest in Shares, directly and indirectly, comprises 31,308,423 Shares, representing in aggregate approximately 7.10% of the Company's issued ordinary share capital.

For further information please contact:

B90 Holdings plc                                                                                                                   (via Rosewood)

Ronny Breivik, Chief Executive Officer

Marcel Noordeloos, Chief Financial Officer

Strand Hanson Limited (Nominated Adviser)                                                                   +44 (0)20 7409 3494

James Harris / Richard Johnson

Zeus (Broker)                                                                                                                       +44 (0)20 3829 5000

Louisa Waddell / Simon Johnson

Rosewood (Financial PR & IR)

John West / Llew Angus / Lily Pearce                                                                                    +44 (0)20 7653 8702

Details of the persons discharging managerial responsibilities

a)

Name

Ronny Breivik

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of  the issuer

a)

Name

B90 Holdings plc

b)

LEI

2138007KWLZHV5I1A979

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description  of the financial instrument, type of instrument

Ordinary Shares of no par value

Identification code

ISIN: IM00BYT32K14

b)

Nature of the transaction

Market purchase

c)

Price(s) and volume(s)

Price(s)

Volume(s)

3.85

258,448

d)

Aggregated information

- Aggregated volume

- Price

-     n/a, single transaction

e)

Date of the transaction

24 September 2026

f)

Place of the transaction

LSE (AIM)

B90 Holdings plc on 6ix

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