Q3 2026 Presentation

INVESTOR PRESENTATION

NOVEMBER 4, 2026

1

MICHAEL KOMASINSKI

CHIEF EXECUTIVE OFFICER

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VIDEO &

S

WEB

CTV

OCIAL

COMMERCE INTELLIGENCE ACROSS CHANNELS

• Lead in agentic AI and AI-assisted commerce, including our OpenAI partnership

• Scale our AI-powered performance engine across channels, the full funnel, and self-service

• Strengthen Retail Media leadership by helping retailers shape the future of commerce

  AI-POWERED ASSISTANTS

  RETAIL MEDIA

  OPEN

  IN-APP

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  RECOMMENDATION SYSTEM

  Predict what shoppers want next

  MODEL CONTEXT PROTOCOL (MCP)

  Deliver product and shopper information to AI agents

  COMMERCE DATA AT SCALE

  Leverage granular, real-time, normalized shopping intelligence

  OF OUR STRATEGY

  5 Billion

  Product SKUs

  1 Trillion+

  Annual Ecommerce Sales

  740 Million

  Daily Active Shoppers1

  3,700

  Product Categories

  1. Reach of 740 million Daily Active Users across the open internet, and more than 3 billion Daily Active Users across channels, including social

  COMMERCE INTELLIGENCE IS THE FOUNDATION

  OUR FOCUS

  AI PLATFORM ADVERTISING

  OpenAI's first AdTech partner, integrating our demand into ChatGPT's advertising offering

  CONVERSATIONAL SHOPPING EXPERIENCES

  Enabling conversational ads and sponsored products in chat-like experiences, powered by our agentic recommendation service

  IN-PLATFORM USE CASES

  • Real-time, intelligent audience creation and insights that eliminate the friction of traditional workflows

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  • Media activation in agent interfaces

PERFORMANCE CTV EXPANDING GLOBALLY

We connect CTV reach to high-intent commerce audiences, cross-channel activation, and measurable business outcomes

On track to double our Q3 CTV

run rate in Q4

Expanding beyond the U.S. with:

• Brazil and Mexico by year-end 2026

• Canada, the UK, France, Germany, Italy, Spain, Australia, and select additional markets in 2027

Recent Global Travel Platform Campaign

Return On Ad Spend

Lower Cost Per Acquisition

CTV connected to commerce intelligence One connected journey across channels

Unified measurement and reporting

Creative support, activation and optimization

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FIRST ADVERTISING TECHNOLOGY PARTNER

Demand integration with OpenAI's advertising offering in 89 countries

COMMERCE AUDIENCES

Start with the highest-value shoppers using

Criteo's deterministic Commerce Graph

PROMPT SMART ADS

Make every product relevant to the

conversation with multiple prompt-aligned creative variation

Boost in relevance using Prompt Smart

Increase in site landings from ChatGPT Ads

Time spent per visit for ChatGPT Ad-exposed users

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DEFINE YOUR GOAL

FULL-FUNNEL AUTOMATED GOAL-BASED

CROSS-CHANNEL

Over 50% of campaigns now going through GO for small clients globally

A third of Commerce Growth clients

10% of Commerce Growth revenue

SET YOUR BUDGET

DESIGN YOUR AD

REVIEW & LAUNCH

MEASURE & SCALE

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User

Prompt

"Launch a full funnel campaign with a $1M budget to increase sales of our new laptop, premium inventory only"

"Which campaigns are lagging and what actions should I take?"

Agent & Chat Interfaces

Criteo MCP

Criteo Assets

Agents

Agency custom agent

Enterprise agent

Resources

Context and data for the user or the AI model to use

• Audience creation

• Insights

• Campaign creation

• Troubleshooting

• Recommendations

Prompts

Templated messages and workflows for users

Marketing APIs

"I need to plan a bi n

rthday party for te

• Reporting

• Campaign creation

• Creatives

• Catalog

8-year-old kids, princess theme"

Retailer / publisher

shopping assistant

Tools

Functions for the AI model to execute

"I love hiking in the Personal shopping

Alps and need new assistant

waterproof boots"

Product recommendation

API

• Commerce data

• Deep recommendation

• Deep relevance

Illustrative

Authentication Layer / API Key

Marketer Publisher Agency

Shopper

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LEADING FOOTPRINT

Retailers, including 75% of Top 30

U.S. & 40% of Top 50 EMEA retailers

~4,700

Global brands

~$560M

In media spend, up +22% YoY

TRACTION WITH NEW FORMATS

95+

Retailers adopting auction-based display in Q3'26, 2x the number at the start of the year

Bringing sponsored recommendations to

retailer AI assistants

CRITEO VS. THE MARKET1 (Q4 2023 = 100)

Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 Q1'26 Q2'26 Q3'26

Criteo Market

1. Media spend growth in Retail Media: Criteo vs. overall market (source: Skai as of Q3 2026)

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For shoppers, discover relevant products naturally through conversation

For brands, engage shoppers as they explore, compare, and decide

For retailers, unlock a new retail media opportunity within AI-powered shopping experiences

Leverage trusted controls, optimization engines, and transparent closed-loop measurement to continuously improve the customer experience

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CONNOR MCGOGNEY

CHIEF FINANCIAL OFFICER

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% YoY vs. Guidance

1. Media spend is defined as working media spend allocated to Retail Media campaigns and media spend activated on behalf of Performance Media clients

2. At constant currency

3. Reflecting a $20M headwind, or about a 7-percentage point drag on growth, related to previously communicated scope changes with two Retail Media clients

4. Free Cash Flow is defined as cash flow from operating activities less net acquisition of intangible assets, property and equipment. Please refer to the supplemental financial tables provided in the appendix of this presentation for a reconciliation of Free Cash Flow to cash from operating activities

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Client retention close to 90%

+4% increase in media spend activated through agencies

+13% increase in Performance Media new business spend

RETAIL MEDIA PERFORMANCE MEDIA

• $560M in media spend1, up +22%2 YoY

• Contribution ex-TAC of $51M, reflecting a $20M headwind related to previously communicated scope changes with two Retail Media clients

• Excluding these clients, Contribution ex-TAC grew

  +10% in Q3 across the underlying client base, and underlying client base take rate was consistent YoY

   +119% same-retailer Contribution ex-TAC retention3

• $597M in media spend1, down -1%2 YoY

• Contribution ex-TAC of $189M, down -13%2

• Commerce Growth spend down -7%2 YoY, primarily led by client specific spending decisions among several large clients, while the broader client base remained resilient

• Lower AdTech Services revenue due to the timing of certain projects

1. Media spend is defined as working media spend allocated to Retail Media campaigns and media spend activated on behalf of Performance Media clients

2. At constant currency

3. Excluding our largest retailer client given previously communicated scope changes

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Financial flexibility to support organic growth investments, M&A and share repurchase program

FREE CASH FLOW ($M)

CASH & CASH EQUIVALENTS ($M)

YTD FCF of $(0.4)M,

reflecting seasonality and planned data center renewals

Trailing 12-month FCF of

$134M

Expect strong FCF generation in Q4 2026 in line with business seasonality

389

326

Dec 2025 Sep 2026

Marketable securities

BALANCE SHEET -TOTAL ASSETS ($M)

2,035

2,201

Dec 2025 Sep 2026

~$788M1

total financial liquidity and no long-term debt

of stock repurchased in the first 9 months of 2026

left on share repurchase authorization as of the end of September 2026

1. As of September 30, 2026, includes $275M of cash and cash equivalents, $51M of marketable securities and $462M in committed financing (based on EUR/USD rate of 1.1355)

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BACKDROP: prudent macroeconomic assumptions; previously communicated scope reductions for two Retail Media clients; continued investment in growth balanced with financial discipline

FY 2026 Q4 2026

Contribution ex-TAC

-12% to -10% decline at constant currency

• High-single digit decline YoY in Performance Media

• Retail Media down in the high-teens to -20% YoY, driven by client scope reductions

  • Underlying YoY growth in the low-teens

• Up to $2M positive FX impact YoY

Underlying mid-single-digit decline excl. $75M Retail Media headwind

Adjusted EBITDA

1. Before any non-recurring items; we anticipate higher CAPEX in 2026 compared to 2025, primarily related to the renewal of two large data centers

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KEY POINTS

01

The leading independent commerce intelligence platform delivering cross-channel, full-funnel, self-service advertising that drives measurable outcomes and addresses the largest secular growth trends in advertising, including Retail Media, CTV, and AI platforms

Sustainable competitive advantage from

1. commerce data foundation, global scale and

   integrated full-funnel solutions

   Technology leadership built on 20 years of

2. commerce AI, trusted by many of the world's

largest retailers

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04

Compelling growth opportunities supported by strong profitability

Strong cash generation, no longterm debt, flexibility to invest for growth

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Seasoned management team, culture of innovation, client-centricity and accountability

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Disciplined capital allocation strategy focused on shareholder value creation

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PERFORMANCE MEDIA RETAIL MEDIA

This segment encompasses our targeting capabilities and supply and AdTech services

• From a product perspective, Performance Media includes commerce activation through Commerce Growth and GO, monetization through our Commerce Grid SSP and our AdTech capabilities

  This segment encompasses revenue generated from brands, agencies and retailers for the purchase and sale of retail media digital advertising inventory, audiences, and services

• From a product perspective, Retail Media revenues derive from our Commerce Max demand solution, our retailer monetization solution suite, Commerce Yield, and additional retailer monetization opportunities through our Commerce Grid SSP

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annual media spend1

1. Media spend is defined as working media spend allocated to Retail Media campaigns and media spend activated on behalf of Performance Media clients

2. Retailers in our largest markets that have a monetization program, excluding Amazon

3. Reach of 740 million Daily Active Users across the open internet, and more than 3 billion Daily Active Users across channels, including social

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RETAIL MEDIA

Commerce Media Demand Solution for enterprise brands, retailers and agencies

Commerce Outcomes for performance marketers, retailers and agencies

Commerce Media Monetization Platform for enterprise retailers and marketplaces

RETAIL MEDIA

PERFORMANCE MEDIA

Commerce Supply Side Platform for media owners and agencies

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PERFORMANCE MEDIA

CROSS-CHANNEL FULL-FUNNEL SELF-SERVICE

Retail Media Social AI Platforms CTV & OLV Mobile Desktop

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Note: Q3 2026 media spend mix. This chart does not include AdTech Services

LTM GLOBAL MEDIA SPEND BY VERTICAL

LTM GLOBAL SPEND BY CLIENT TYPE

LTM GLOBAL MEDIA SPEND BY REGION

Marketplaces Travel

Fashion Department stores

Other retail

Large Mid-sized Small

Americas APAC EMEA

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Criteo won a 2026 Ragan CSR Award for its ongoing commitment to DEI and a more inclusive workplace

Criteo won the Frost & Sullivan's 2026 Global New Product Innovation Recognition in the global commerce media SSP industry in Q3 2026

Criteo was named Leader in the SPARK Matr for Retail Media Network and Monetization Platform by QKS Group, Highest Placement in Q2 2026

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Criteo was included in the Frost & Sullivan "SSP Landscape" report for the first time in Q2 2026

Criteo's CEO, Michael Komasinski, was named in ADWEEK's AI Power 50

in 2026

Criteo received the 2026 Global Recognition Award for Workplace Culture, recognizing its strong commitment to inclusion and employee development

Criteo was featured in The Omnichannel Advertising Platforms Landscape, Q4 '25. Criteo was named one of the 9 Notable Large Size Vendors in The Creative Advertising Technologies Landscape Report, Q2 2024

Criteo achieved a 37/100 score in the S&P CSA questionnaire in 2025

Criteo achieved a B- score in the CDP questionnaire in 2025

Criteo joined the UN Global Compact movement in 2025

Criteo was named one of the 10 Notable Large Size Vendors in

the Frost & Sullivan Frost Radar for Supply Side Platforms 2024

Criteo recognized as a Representative Vendor in the July 2024 Gartner* Market Guide for Ad Tech Platforms1

Criteo became a member of 2023 Bloomberg Gender-Equality Index

Awarded one of the Top 50 inspiring Workplaces in North America in 2022

ar

Criteo was recognized in the Innovators category in Frost & Sullivan's Frost Rad : Demand-Side Platforms, 2026

Criteo won Ragan's HR Awards 2026 for Employee Experience, recognizing our Criteo Cares communities' impact on workplace culture

Criteo was recognized in Q1'26 in the Frost & Sullivan "SSP Rad as one of the leading global SSP providers

Criteo earned Ecovadis bronze medal in 2025 (70/100 points)

Criteo secured the Leader position in the "IDC MarketScape: Worldwide Retail Media Network Service Providers 2024"2

Criteo was named "Major Player in the IDC MarketScape: Worldwide Connected TV Advertising Platform 2025"

Criteo named 2023 Best Employer by Glassdoor

Criteo named one of the Top hottest AdTech companies of 2022 and 2023

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1. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved

2. IDC, IDC MarketScape: Worldwide Retail Media Network Service Providers 2024

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~75%

Top 30 U.S. Retailers1

Note: We partner with many of our retailer clients in a white label capacity

1. Retailers in our largest markets that have a monetization program, excluding Amazon

2. For retailer clients on Criteo's platform in the Americas

Average contract duration2

25

~40%

Top 50 EMEA Retailers1

Note: We partner with many of our retailer clients in a white label capacity

1. Retailers in our largest markets that have a monetization program, excluding Amazon

2. For retailer clients on Criteo's platform in EMEA

Average contract duration2

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Note: We partner with many of our retailer clients in a white label capacity

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1. Beginning in the second quarter of 2026, we excluded employer social contribution expense related to employee equity award compensation. This recurring payroll cash expense is directly impacted by fluctuations in our stock price and therefore may not be indicative of our core operating performance. Prior period comparative amounts were not material and were not recast to conform to this new presentation

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1. Beginning in the second quarter of 2026, we excluded employer social contribution expense related to employee equity award compensation. This recurring payroll cash expense is directly impacted by fluctuations in our stock price and therefore may not be indicative of our core operating performance. Prior period comparative amounts were not material and were not recast to conform to this new presentation

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• Retail Media 2026 headwind assumptions reflect previously communicated scope changes with two Retail Media clients:

  	Q1'26	Q2'26	Q3'26	Q4'26	2026
  Impact of Retail Media Headwinds ($M)	27	21	20	7	75

• We continue to expect higher CAPEX in 2026 compared to 2025, primarily related to the renewal of two large data centers

  $180M

  $114M

  $101M

  $77M

  2023 2024 2025 2026 E

  Intangible Capex Tangible Capex Payables from prior period

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  FOREIGN EXCHANGE IMPACT

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  FOREIGN EXCHANGE SENSITIVITY ANALYSIS

• ~24% of our Contribution ex-TAC is exposed to EUR, ~9% is exposed to JPY, ~5% is exposed to GBP and ~3% is exposed to KRW in Q3 2026

• Estimated translation impact of a 1% appreciation of the USD:

Estimated Impact on Contribution ex-TAC ($M)

Estimated Impact on Expenses ($M)

1. Guidance assumptions as of November 4, 2026

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