Cogeco Cable Upgrades its Digital and High Definition TV Services

MONTREAL, Aug. 22 /CNW Telbec/ - Cogeco Cable (TSX: CCA) today announced
the launch of five new High Definition (HD) channels and two new Standard
Definition (SD) channels.
"Our customers are increasingly interested in our HD television service
as they discover the outstanding quality this technology offers. As the number
of available high definition programs and channels increases, Cogeco Cable
strives to continuously provide the best possible HD offering," declared Mr.
Ron Perrotta, Vice President, Marketing of Cogeco Cable.
In the wide majority of Cogeco Cable systems in Ontario, HD customers
subscribing to the Movies Package will gain access to Mpix HD. Mpix offers
decades of unforgettable films, from classic thrillers to suspenseful and
action-packed movies. Mpix HD, available on position 298, is also a unique
window for often unseen or forgotten classic Canadian movies.

Furthermore, the majority of Cogeco Cable HD customers of the Burlington,
Oakville, Hamilton, Brockville, Windsor, Lindsay, Smiths Falls and Kingston
areas will be able to enjoy new HD channels, free of charge.

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-High Definition Basic package subscribers can now watch SUN TV HD's
 distinctive drama and entertainment programs from Canada, the U.S. and
 international sources, Classic TV series, plus its creative in-house
 productions focusing on current affairs, communities, sports and
 entertainment. SUN TV HD is available on position 280.

-All HD customers who subscribe to the Super Sports Pack will now enjoy
 access to three additional Super Sports Pack HD channels and therefore,
 be able to watch many of their favourite sports and games in crystal
 clear High Definition, including MLB, NFL and NHL games. These channels
 are on positions 464, 465 and 466 of Cogeco Cable's Digital Cable.

Two new SD Channels, also free of charge, contribute to the already great
value of Cogeco Cable's digital offering in the selected areas of Burlington,
Oakville, Hamilton, Brockville, Windsor, Lindsay, Smiths Falls, North Bay,
Huntsville and Parry Sound:

-The Christian channel (position 186) offers popular television
 ministries along with family dramas, feature films and The Gaither
 Gospel Hour music series.

-Casino and Gaming Television Canada (CGTV, on position 118) is the first
 and only television network in North America dedicated exclusively to
 the casino and gaming lifestyle.
>>

Customers appreciate the variety, quality and control that Cogeco Cable's
Digital Television Service provides them. The service has been gaining
popularity with nearly 70,000 new customers in fiscal 2006(1).

ABOUT COGECO CABLE

Cogeco Cable (www.cogeco.ca), a telecommunications company offering a
diverse range of services to its customers in Canada and in Portugal, is the
second largest cable operator in Ontario, QuDebec and Portugal in terms of the
number of basic service customers served. The Corporation invests in
state-of-the-art broadband network facilities, delivers a wide range of
services over these facilities with great speed and reliability at attractive
prices, and strives to provide both superior customer care and growing
profitability to satisfy its customers' varied electronic communication needs.
Through its two-way broadband cable infrastructures, Cogeco Cable provides its
residential and commercial customers with analog and digital video and audio
services, high-speed Internet access as well as telephony services. The
Corporation provides about 1,511,693 revenue-generating units (RGU)(1) to
approximately 1,469,009 homes passed(1) in its Canadian service territory and
611,204 RGUs(2) to approximately 820,309 homes passed(2) in its Portuguese
service territory. Cogeco Cable's subordinate voting shares are listed on the
Toronto Stock Exchange (CCA).

(1) As at May 31, 2006,
(2) As at March 31, 2006