ORLANDO, Fla.--(BUSINESS WIRE)--Travel + Leisure Co. (NYSE: TNL), a leading leisure travel company, today introduced VOYA®, a new AI-powered travel concierge designed to make vacation planning more personalized and intuitive. The capability is available through the Club Wyndham mobile app and website, allowing eligible owners to describe the vacation they're looking for and receive tailored recommendations. Owners can also use the experience to book eligible reservations and build customized itineraries, all through one seamless conversation.
While AI tools have become increasingly common for travel inspiration, completing an end-to-end booking within a conversational AI experience remains an emerging capability in the travel industry. According to Travel + Leisure Co., approximately 30% of vacation club bookings still happen over the phone, underscoring the opportunity to create a more seamless digital experience.
VOYA helps Club Wyndham owners move from inspiration to reservation by enabling them to discover destinations, plan trips, book eligible reservations and manage their vacations through a single conversational experience. The experience is gaining traction with owners, with strong early engagement and more than 50% of owners who have used VOYA returning at least once since its launch in the Club Wyndham mobile app in late July.
The introduction of VOYA marks the latest milestone in Travel + Leisure Co.'s digital transformation strategy, delivering a more personalized and seamless experience for Club Wyndham's more than 500,000 owner families.
The experience also lays the foundation for expanding AI-powered travel concierge capabilities across Travel + Leisure Co.'s vacation club portfolio, with WorldMark among the next brands planned for rollout. Additional enhancements, including a more flexible AI-powered search experience, are planned for future releases.
"Travel + Leisure's mission is to ‘Put the World on Vacation,’ and we've made significant progress toward this goal with VOYA, our new AI-powered travel concierge," said Sy Esfahani, Chief Technology Officer of Travel + Leisure Co. "This AI-powered capability highlights our continued industry-leading commitment to revolutionize vacation experiences for our owners by removing friction and enabling them to find and plan their next dream getaway."
VOYA is designed to support every stage of the vacation journey, with features including:
- Personalized Recommendations: Draws on each owner's booking history, points balance and VIP status to recommend destinations and resorts tailored to how they like to travel.
- End-to-End Booking: Search, book and confirm eligible points-based reservations directly through the conversation. If a search does not return results, the assistant can help identify available alternatives.
- AI Trip Planning: Owners can create customized itineraries that pair booked stays with recommended resort activities and nearby experiences.
- Reservation Management and Support: Owners can cancel and rebook eligible reservations through the conversation. For needs requiring additional assistance, the experience can connect owners with live support while maintaining conversation context.
Travel + Leisure Co. provides more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands including Club Wyndham, WorldMark, Margaritaville Vacation Club, Sports Illustrated Resorts, Eddie Bauer Adventure Club, Accor Vacation Club, and RCI.
For more information about Travel + Leisure Co., please visit travelandleisureco.com.
About Travel + Leisure Co.
Travel + Leisure Co. (NYSE: TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or enjoying destinations closer to home. This includes experiential brands such as Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, as well as cornerstone brands, Club Wyndham, WorldMark, and RCI. With hospitality and responsible tourism at its heart, the company’s more than 19,000 dedicated associates worldwide help fulfill its mission to put the world on vacation. Learn more at travelandleisureco.com.
