Top-5 global electronics manufacturer chooses Gamelancer for digital ad campaign

(NewsDirect)

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has been chosen by a top-5 global electronics manufacturer, with product lines spanning desktop computers, laptops, mobile devices and more, to conduct a six-figure campaign to drive brand awareness.

Dwyer tells Proactive the idea behind the campaign will use generated content from 12 Gamelancer Creators to target a US audience. The six-week long campaign will run across the Gamelancer network and Gamelancer creator channels.

The campaign will have the electronics company's latest technology and will be very interactive to the audience. Gamelancer's partnership with companies helps them to understand their relationship with Gen Z and young millennials on social media, particularly on TikTok.

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