Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES 5 October 2026 Moonpig Group plc was notified by Andy MacKinnon, an Executive Director, of the following transactions on 1 October 2026. LTIP vesting - one off award The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS was just above Threshold and the TSR condition was between Threshold and Maximum and therefore 51.38% of the award vested. As a result of the vesting of the award, the following transaction took place: +---------+-------+----------+-------------+---------------+----------+ |Director |LTIP |Dividend |Total shares |Shares sold to |Sale price| | |shares |equivalent|awarded |cover income |per share | | |vesting|shares |for nil |tax | | | | | |consideration|and NI | | | | | | |liabilities and| | | | | | |dealing | | | | | | |costs | | +---------+-------+----------+-------------+---------------+----------+ |Andy |241,782|3,943 |245,725 |116,072 |£2.71869 | |MacKinnon| | | | | | +---------+-------+----------+-------------+---------------+----------+ LTIP vesting - top-up award The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met and therefore 100% of the award vested. As a result of the vesting of the award, the following transaction took place: +---------+-------+----------+-------------+---------------+----------+ |Director |LTIP |Dividend |Total shares |Shares sold to |Sale price| | |shares |equivalent|awarded |cover income |per share | | |vesting|shares |for nil |tax | | | | | |consideration|and NI | | | | | | |liabilities and| | | | | | |dealing | | | | | | |costs | | +---------+-------+----------+-------------+---------------+----------+ |Andy |119,928|1,955 |121,883 |57,573 |£2.71869 | |MacKinnon| | | | | | +---------+-------+----------+-------------+---------------+----------+ All the above awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Director from the EBT. Shares from the LTIP awards are subject to a two-year post-vesting holding period. The Executive Directors' shareholdings following these transactions are set out below: +---------+---------+--------------+-------------------+ |Director |Number of|% of salary |Shareholding | | |shares |represented by|requirement of 300%| | |held |shareholding |salary met? | +---------+---------+--------------+-------------------+ |Catherine|124,215 |58% |No | |Faiers | | | | +---------+---------+--------------+-------------------+ |Andy |1,552,759|986% |Yes | |MacKinnon| | | | +---------+---------+--------------+-------------------+ Following the transactions the EBT holds 357,419 shares in the Company, representing 0.12% of the issued share capital as at the date of this announcement. The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES +--------------+----------------------------+--------+---------+++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+--------+---------+++ |a) |Name |Andy MacKinnon | +--------------+----------------------------+--------+---------+++ |2 |Reason for the notification | +--------------+----------------------------+--------+---------+++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+--------+---------+++ |b) |Initial notification |Initial notification| | |/Amendment | | +--------------+----------------------------+--------+---------+++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+--------+---------+++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+--------+---------+++ |b) |LEI |213800VAYO5KCAXZHK83| +--------------+----------------------------+--------+---------+++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+--------+---------+++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+--------+---------+++ | | | +--------------+----------------------------+--------+---------+++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+--------+---------+++ | | | +--------------+----------------------------+--------+---------+++ |b) |Nature of the transaction |(1) Transfer of| | | |shares from EBT to | | | |satisfy one-off LTIP| | | |award | | | | | | | |(2) Sale of | | | |sufficient shares to| | | |cover income tax and| | | |national insurance | | | |due on shares | | | |vesting under one | | | |-off LTIP award | | | | | | | |(3) Transfer of| | | |shares from EBT to | | | |satisfy top-up LTIP | | | |award | | | | | | | |(4) Sale of | | | |sufficient shares to| | | |cover income tax and| | | |national insurance | | | |due on shares | | | |vesting under top-up| | | |LTIP award | +--------------+----------------------------+--------+---------+++ |c) |Price(s) and volume(s) | | ||| +--------------+----------------------------+--------+---------+++ | | |Price(s)|Volume(s)|| +--------------+----------------------------+--------+---------+++ | | |£2.71869|245,725 || +--------------+----------------------------+--------+---------+++ | | |£2.71869|116,072 || +--------------+----------------------------+--------+---------+++ | | |£2.71869|121,883 || +--------------+----------------------------+--------+---------+++ | | |£2.71869|57,573 || +--------------+----------------------------+--------+---------+++ | | | | || +--------------+----------------------------+--------+---------+++ | | | | ||| +--------------+----------------------------+--------+---------+++ |d) |Aggregated information |N/A | +--------------+----------------------------+--------+---------+++ | | | +--------------+----------------------------+--------+---------+++ |- Aggregated |N/A | |volume | | +--------------+----------------------------+--------+---------+++ |- Price |N/A | +--------------+----------------------------+--------+---------+++ | | | +--------------+----------------------------+--------+---------+++ |e) |Date of the transaction |1 October 2026 | +--------------+----------------------------+--------+---------+++ |f) |Place of the transaction |(1) and (3) | | | |Outside of a trading| | | |venue | | | | | | | |(2) and (4) XLON | +--------------+----------------------------+--------+---------+++ Jayne Powell Company Secretary [email protected] This information was brought to you by Cision http://news.cision.com