Webinar examines content and technical changes tied to a 645% rise in Freshpet's appearances in Google AI Overviews.
COLORADO SPRINGS, Colo., Sept. 14, 2026 /PRNewswire/ -- Intero Digital, a full-service digital marketing agency, shared new generative engine optimization (GEO) findings and recommendations during a recent Search Engine Journal webinar examining Freshpet's growth in AI search visibility.
The Aug. 20 webinar, "From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews," featured Intero Digital's Vice President Brittni Ratliff and Director of SEO and GEO Communications Cosima Compton alongside Freshpet Senior Director of Digital Marketing Steven Elwell.
Intero Digital reported that Freshpet increased its appearances in Google AI Overviews by 645% over six months, while traffic from major AI search platforms rose 46%. Freshpet also saw a 44% increase in key events from AI referrals.
The webinar focused on three areas:
The credibility signals behind AI citations
Why brand reputation doesn't carry over to AI Overviews
How to check and close gaps in market share
During the webinar, Intero Digital walked through its RASE framework, which uses relevance, authority, structure, and engagement as four pillars for evaluating AI search visibility. The team said Freshpet's earlier visibility gaps included narrative, magazine-style content rather than structured, quotable passages, as well as review content rendered in JavaScript that was not accessible to AI crawlers.
Intero Digital also shared that it tracks 475 individual prompts for Freshpet each day across major LLMs, grouped into more than a dozen categories, to identify where the brand appears and where visibility can improve.
Based on the Freshpet work, Intero Digital outlined five recommendations for improving AI search visibility:
Writing content in short, self-contained passages that directly answer questions
Auditing robots.txt and JavaScript-rendered content
Expanding schema markup
Pursuing relevant niche and trade publications
Monitoring a defined prompt set and prioritizing GEO fixes closest to conversion
"Freshpet already had the brand recognition and depth of content many companies are still trying to build," Compton said. "The lesson is that strong content isn't enough if AI systems can't extract or access it. Tracking individual prompts lets us see which gaps are closest to revenue and prioritize those first."
The recording of "From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews" is available through Intero Digital's resource center.
About Intero Digital:
Founded in Colorado Springs, Intero Digital is a full-service digital marketing agency that helps businesses reach their most ambitious goals by leveraging integrated digital marketing solutions, including SEO, generative engine optimization (GEO), paid media, and content strategy, executed by top industry talent and enabled by cutting-edge technology.
Media Contact:
Name: Jana Boone, SVP of Growth Enablement
Phone Number: (719) 725-6400
Email Address: [email protected]
Company Website: www.interodigital.com
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