AO World PLCLSE: AO.

AO World: Director/PDMR Shareholding

· Issued by AO World PLC

Summary by 6ix AI

John Roberts, Chief Executive Officer of AO World PLC, sold 3,618,075 ordinary shares of 0.25p each on October 5, 2026, at £0.83 per share, on the London Stock Exchange.

Key details

  • After the sale, John Roberts holds 79,608,757 ordinary shares, representing 14.08% of the company's current issued share capital.
  • That holding excludes 6,348 shares held by Crystalcraft Limited, a company of which he is a director and shareholder, and 2,325,879 shares held by the Jolly Foundation, of which he is a trustee, member and director.
  • The sale was a single transaction.

6ix AI wrote this summary from the release below and checked it against the release.

6 October 2026

AO World PLC (the "Company")

Director / PDMR Shareholding - Sale of Shares

AO World PLC announces that, on 5 October 2026, John Roberts (Chief Executive Officer of the Company) sold 3,618,075 ordinary shares of 0.25p each ("Ordinary Shares") at a price of £0.83p per share.

As a result of the transaction, John Roberts holds 79,608,757* Ordinary Shares representing 14.08% of the current issued share capital of the Company.

*The beneficial holding for John Roberts excludes 6,348 Ordinary Shares held by Crystalcraft Limited, a company of which he is a director and shareholder and 2,325,879 Ordinary Shares held by the Jolly Foundation, of which he is a trustee, member and director.

The Notification of Dealing Form provided in accordance with the requirements of UK MAR in relation to the transaction listed above is set out below.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

John Roberts

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

2138005FFOAJIUZY4375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument, identification code

Options over ordinary shares of 0.25p each

GB00BJTNFH41

b)

Nature of the transaction

Sale of ordinary shares of 0.25p each

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£0.83

3,618,075

d)

Aggregated information

- Aggregated volume

- Price

Not applicable - single transaction

e)

Date of the transaction

5 October 2026

f)

Place of the transaction

London Stock Exchange

Enquiries:

AO World PLC, Company Secretary: [email protected]

AO World PLC on 6ix

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