Einhell Germany Ag Pref · XETR:EIN
Einhell Germany Ag Pref — Einhell Germany — Investor Presentation (November 2022)
37 slides from Einhell Germany Ag Pref's investor presentation, November 2022
Slide 1: Einhell Germany AG
Einhell Germany AG 1 11-2022 Jan Teichert / CFO
Slide 2: Brief profile
Manufacturing and distribution of power tools and gardening equipment for the Do-it-yourself sector. Brief profile Founding year: 1964 Employees worldwide: approx. 2500 Subsidiaries: 49 Turnover 2020: 725 Mio. Euro EBT: 7,8% Turnover 2021: 927 Mio. Euro EBT: 8,8% Turnover 2022: 1.032 Mio. Euro EBT:
Slide 3: Corporate Structures and Shareholdings
Corportate Structures and Shareholdings Einhell Germany AG (Involvement in brackets) kwb Germany GmbH ELTEC Einhell Holding Gesellschaft Einhell Romania S.R.L Einhell Holding Australia Pty. Ltd. Einhell SAS (100%) Einhell Electro Machinery m.b.H (100%) (100%) (100%) (100%) Stuhr / Deutschland Techno
Slide 4: Einhell Shares: Sustainable dividends and share price increase
„Einhell Shares: Sustainable dividends and share price increase“ SHARE PRICE DEVELOPMENT SHAREHOLDERS 2011 – 10/2023 „Langfristig nachhaltige Wertsteigerung“ „Stable shareholder structure thanks to the Dividenden-Historie founding family as common shareholders “ In Euro 2006 2007 2008 2009 2010 2011
Slide 5: Financial figures
Financial figures 5 5
Slide 6: Turnover (Mio. €) 2020 vs. 2021 vs. 2022
Turnover (Mio. €) 2020 vs. 2021 vs. 2022 1200 1000 800 + 11% 600 + 28% 1.033 927 Mio € Mio € 400 725 Mio € 200 0 2020 2021 2022 6 6
Slide 7: EBT (Mio. €) 2020 vs. 2021 vs. 2022
EBT (Mio. €) 2020 vs. 2021 vs. 2022 100 90 80 70 + 6% 60 50 + 45% 87,4 81,8 40 Mio € Mio € 30 56,4 Mio € 20 10 0 2020 2021 2022 7 7
Slide 8: Turnover (Mio. €) per quarter
Turnover (Mio. €) per quarter 2020 2021 2022 300 300 300 250 250 250 200 200 200 150 150 150 292,3 271,4 233,8 240,3 242,0 229,6 223,3 226,8 100 186,7 188,1 195,0 100 100 154,9 50 50 50 0 0 0 Q1/20 Q2/20 Q3/20 Q4/20 Q1/21 Q2/21 Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 1 - 12/2020: 724,7 Mio. € (7,8%) 1 -
Slide 9: EBT (Mio. €) per Quarter
EBT (Mio. €) per Quartal 2020 2021 2022 25 25 25 20 20 20 15 15 15 24,6 23,0 23,5 21,1 21,8 10 19,0 10 20,2 10 20,0 17,5 15,3 14,1 5 5 5 8,0 0 0 0 Q1/20 Q2/20 Q3/20 Q4/20 Q1/21 Q2/21 Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 1 - 12/2020: 56,4 Mio. € (7,8%) 1 - 12/2021: 81,8 Mio. € (8,8%) 1 – 12/2022: 87,4
Slide 10: Consolidated Statement of financial position
Consolidated Statement of financial position 10
Slide 11: Consolidated Statement of financial position
Consolidated Statement of financial position 11
Slide 12: Consolidated Statement of financial position
Consolidated Statement of financial position 12
Slide 13: Sales development channels
Sales development channels 13
Slide 14: Sales development Einhell Brand
Sales development Einhell Brand Brand Development: Einhell in relation to Private Label Goal 2010 2016 2017 2018 2019 2020 2021 2022 2023 Einhell 68,4 % 77,8 % 80,5 % 82,9 % 86,7 % 89,5 % 91,9 % 92,3 % > 95 % Privat 31,6 % 22,2 % 19,5 % 17,1 % 13,3 % 10,5 % 8,1 % 7,7 % Label Total 100,0 % 100,0 % 10
Slide 15: Sales development Power X-Change
Sales development Power X-Change 927,0 1.032,5 Mio. € Mio. € 40,0 % of total 724,7 36,9 % sales of total 605,7 Mio. € 30,7 % sales of total Mio € 24,3 % of total sales 413,0 sales 341,6 Mio. € 223,3 Mio. € 147,2 Mio. € Mio. € total sales PXC 31.12.2019 31.12.2020 31.12.2021 31.12.2022 15
Slide 16: Turnover development (Mio. €)
Turnover development (Mio. €) 1033 1000 927 800 725 606 578 600 553 487 444 416 416 386 365 365 380 400 337 361 359 316 294 214 238 200 161 182 0 16
Slide 17: Strategic Development – International Expansion
Strategic Development – International Expansion *Company for Integrated sells Procurement and Einhell Products Packaging * M&A singning completed *Sales company Started selling Einhell *M&A singning Products in October completed 2022 *M&A search Long-term partnership, sells Einhell Products „Long-te
Slide 18: Einhell Strategy Battery
Einhell Strategy Battery VISION One Power X-Change battery in each house / flat with garden. MISSION We offer our customers cordless freedom for all work in and around the home, wherever our customer wants to be mobile and free. With the most competent battery platform only from Einhell, we help 100
Slide 19: Focus Product Groups and Category Leadership
Focus Product Groups and Category Leadership 19
Slide 20: Leadership Cordless Freedom
Leadership Cordless Freedom Success factors for Einhell to become synonym for cordless Freedom 1 Broadest and most competent platform – cordless solutions for all applications in house & garden that the customer expects. Products of platform partners extend the use of our PXC batteries Innovative ba
Slide 21: Technological Competence – Batteries & Charging
Technological Competence – Batteries & Charging Focus of battery technology: >> Longer runtimes - endurance TWIN-PACK© TECHNOLOGY. 18V + 18V = 36V. >> More power - performance CORDLESS FREEDOM. FOR GARDEN & TOOLS. >> Longer life time 1 BATTERY. >> Better dust & water protection 1.000 POSSIBILITIES.
Slide 22: Power X-Change: Our Platform Strategy
POWER X-CHANGE OUR PLATFORM STRATEGY. Einhell offers the broadest and most competent battery platform for the private home and garden owner. 2022 2027 250+ SKU‘s 450+ SKU‘s >>> Within this platform, it is very important that we offer a solution for every DIY task in the home and garden where the cus
Slide 23: Quality
QUALITY An excerpt from our countless test victories: 18V 2,0 Ah Power X-Change Batterie GE-CM 36/36 Li (2x4,0 Ah) CORDLESS Lawn Mower TE-CD 18/50 Li-i BL (2x2,0 Ah) 18V 4,0 Ah Power X-Change Batterie Cordless Impact Drill NEU ARCURRA 18/55 Cordless-Hedge Trimmer GP-LB 36/210 Li E-Solo GE-LC 36/35 L
Slide 24: Brand Positioning
Brand Positioning 24 24
Slide 25: Vision & Targets 2029
Vision & Targets 2029 Our clear target is that we catch up with our A-brand competitors within the next 7 – 8 years and become part of the international DIY champions league!! 2022 2029
Slide 26: 360 Degree Marketing Campaigns
360 Degree Marketing Campaigns Target until 2025: 360 degree marketing campaigns in all our countries with TV being the leading medium internationally 4. PoS 1. TV 3. Online 2. Print 5. Pictures 6. Radio Classic Expert Professional 26
Slide 27: Einhell is Gold Partner of FC Bayern Munich
Slide 28: FC Bayern München Review: TV Presenting
FC BAYERN MÜNCHEN REVIEW: TV PRESENTING
Slide 29: Einhell & Mercedes Formula 1: The next big thing
Slide 30: Mercedes-AMG Petronas Formula 1 Partnership
MERCEDES-AMG PETRONAS FORMULA 1 PARTNERSHIP OFFICIAL TEAM PARTNER OF MERCEDES-AMG PETRONAS FORMULA ONE TEAM OFFICIAL TOOL EXPERT OF MERCEDES-AMG PETRONAS FORMULA ONE TEAM
Slide 31: Market Figures
Market Figures 31 31
Slide 32: Market Research
MARKET RESEARCH CORDLESS - TOOLS CORDLESS – GARDEN TOOLS Market share (Jan-Dez 2023) Market share (Jan-Jun 2022) 25% 16% Others Einhell +15 % +23% 34% 16,0% 37% Einhell 32,9% Others 13,9% 26,7% 36% Bosch 23% 15% Makita Bosch 2021 2022 14% 2021 2022 Marketshare Einhell Makita Marketshare Einhell Einh
Slide 33: Summary
Summary 33 33
Slide 34: Goals 2023
Goals 2023 Sales volume + approx. 3% EBT approx. 8% Integration King Canada Increase PXC – portion > 50% Expansion of PXC range by approximately 50 Skins TV campaign in 13 countries Acquisition Vietnam Acquisition Thailand Further M&A search in the USA 34
Slide 35: Einhell's pros at a glance
Einhell‘s pros at a glance: 1. INTERNATIONAL EXPANSION Further high market opportunities due to international expansion High opportunities by scaling the sales base with the current range of products Successful Track-record over many years 2. FOCUS PRODUCT GROUPS Leading position in battery platform
Slide 36: Thank you for your attention!
Thank you for your attention! 36
Slide 37: Disclaimer
Disclaimer This presentation contains forward-looking statements. Forward-looking statements are based on specific assumptions and expectations at the time of this presentation. They are therefore subject to risks and uncertainties and actual results may differ considerably from the results in such
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