Palred Technologies Limited · NSE:PALREDTEC

Palred Technologies — Investor Presentation (2017)

23 slides from Palred Technologies's investor presentation, 2017

  1. Slide 1: Palred Online Technologies Pvt Ltd

    Palred Online Technologies Pvt Ltd | Private & Confidential 1

  2. Slide 2: Corporate Structure

    Corporate Structure Palred Technologies Ltd (PTL) (Formerly Four Soft Ltd) (Public Listed Company) Palred Online Palred Technology Technologies (POT) Services (PTS) Palred LatestOne.com ecommerce solutions *This Presentation is about LatestOne.com High-end IT Services Big Data / Data Analytics Palre

  3. Slide 3: e-Commerce Models

    e-Commerce Models B2C e-Commerce B2B e-Commerce Managed Online Financial Online Market Inventory Others Market Travel Services Retail Place Based Place Managed Market Inventory Market Place Based Place LatestOne.com Palred Online Technologies Pvt Ltd | Private & Confidential 3

  4. Slide 4: Objectives / Strategy

    Objectives / Strategy Objectives Strategy  To become a market leader in online tech accessories /  Superior ecommerce IT solution suitable to Indian products business in India in B2C & B2B markets – responsive design, suited for mobile internet  INR 10 B Revenue ecom / e-tail Company in 5 years u

  5. Slide 5: LatestOne.com Business Model

    Business Model Prepaid & COD Deliveries Fulfillment 7.5 M Sourcing Centers Customers F a c China Procurement office HYD LATESTONE.COM PO _______ Online 20,000 Orders B2C Sales per day Orders t o r y DEL _______ Sales Bulk Orders Shipments 20,000 Outlets BOM _______ Online B2B Dealer 2,000 dealer Hyb

  6. Slide 6: Vertical / Market (India)

    Vertical / Market (India) Mobile & Tech Accessories  Market size of INR 18,000 Cr per year  Market size of 40 Lakh pieces per year (10 lakh pieces per day)  10,000+ SKU’s  Low value items – average order value of less than INR 1,000  High volumes (25,000 pieces per day achievable by 2021)  Hig

  7. Slide 7: Product Categories

    Product Categories  Mobile/Tablet Covers & Cases Mobile &  Power Banks Tablet  Chargers & Cables  HDMI & VGA Accessories  Wired Ear / Head Phones  DVI  Toslink  AV  USB Bluetooth Cables &  Smart Watches Wearables  Fitness Bands  Speakers & Headsets LatestOne  VR Computer, Lifestyle,  C

  8. Slide 8: Execution - Milestones

    Execution - Milestones Jan 2014 - Sep 2014 Oct 2014 - Mar 2015 April 2015 - Mar 2016 April 2016 – Mar 2017  Build Technology  Go Live  Technology upgrade  Direct Cost breakeven  Establish systems and  100 orders per day in  Page loading time achieved in Q1 2017 processes Oct 2014 reduced by 5

  9. Slide 9: Key Metrics

    Key Metrics Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Description 15-16 15-16 15-16 15-16 16-17 16-17 16-17 16-17 Gross ROI 2.11 2.05 3.04 3.24 4.69 5.23 7.88 9.94 Net ROI 1.59 1.45 2.11 2.31 2.88 3.56 5.24 5.94 Returns 25% 29% 31% 29% 38% 32% 34% 33% Average Order Value (INR) 479 546 565 728 742 555 448 449 CAC per

  10. Slide 10: Impressions to Orders (Daily Average)

    Impressions to Orders (Daily Average) Description Jan - Mar 16 Apr - Jun 16 Jul - Sep 16 Oct - Dec 16 Jan - Mar 17 Impressions 7,195,557 11,822,304 14,621,743 11,188,055 13,308,479 Clicks 130,793 131,061 128,123 137,603 149,358 CTR% 1.82% 1.11% 0.88% 1.23% 1.12% Sessions 98,487 96,820 111,169 118,47

  11. Slide 11: Orders from Repeat Customers

    Orders from Repeat Customers Orders from Month Repeat Customers Total Orders % Repeat Customers Q3 14-15 5,506 10,117 63,729 16% Q4 14-15 15,025 16,019 91,774 17% Q1 15-16 30,269 47,686 2,07,219 23% Q2 15-16 41,999 62,189 2,40,868 26% Q3 15-16 54,097 78,648 2,83,457 28% Q4 15-16 54,006 77,685 2,89,2

  12. Slide 12: PTron Sales

    PTron Sales Quarter Units Sold (No's) Net Revenue (Cr) Q3 14-15 5,695 0.44 Q4 14-15 25,538 1.68 Q1 15-16 94,413 4.50 Q2 15-16 83,481 4.80 Q3 15-16 72,771 4.54 Q4 15-16 107,279 10.08 Q1 16-17 88,152 8.45 Q2 16-17 91,152 5.35 Q3 16-17 57,324 3.00 Q4 16-17 44,082 2.88 Total 6,69,887 45.72 Category Unit

  13. Slide 13: Speed Comparison

    Speed Comparison LatestOne.com Speed Test on Google Amazon.in Speed Test on Google Palred Online Technologies Pvt Ltd | Private & Confidential 13

  14. Slide 14: Search Engine Optimization

    Search Engine Optimization  Google Ranking for more than 30,800 Key Words Keywords Rank Samsung 1 mobile covers Wrist Watch 4 Bluetooth 5 smartwatch Mobile 5 camera lens Selfie Sticks 6 OTG Pen drive 7 HTC Power 7 banks Palred Online Technologies Pvt Ltd | Private & Confidential 14

  15. Slide 15: B2B Model

    B2B Model  Wholesalers / Importers in India – 1,000  Retailers organized / semi-organized – 1,00,000  Current Chain of Wholesalers to Retailer is a 3 to 4 layer channel  LatestOne.com will reduce it to 2 layer channel Advantages  Will reduce cost to Retailer  Speed / time to market reduced fro

  16. Slide 16: YoY Numbers

    YoY Numbers In Rs. Cr FY FY FY Description 14-15 16-17 15-16 (Oct – Mar) (unaudited ) Net Revenue (A) 7.24 38.08 41.17 COGS 2.01 14.34 16.82 Customer Acquisition Cost 2.68 22.27 12.07 Logistics Cost 1.95 9.90 11.06 Total Direct Costs (B) 6.64 46.51 39.95 Gross Profit / (Loss) (C=A-B) 0.60 (8.43) 1.2

  17. Slide 17: FY 16-17 (QoQ)

    FY 16-17 (QoQ) In Rs. Cr Description Q1 Q2 Q3 Q4 FY 16-17 Net Revenue (A) 11.35 10.12 8.76 10.94 41.17 COGS 4.37 4.25 3.31 4.89 16.82 Customer Acquisition Cost 4.53 3.21 2.07 2.26 12.07 Logistics Cost 2.15 2.61 2.67 3.63 11.06 Total Direct Costs (B) 11.05 10.07 8.05 10.78 39.95 Gross Profit / (Loss)

  18. Slide 18: Organization Chart

    Organization Chart Palem Srikanth Reddy Chairman & MD Harish Naidu Ameen Khwaja Murthy Mulugu Group Finance Head CEO & Co-Founder (POT) MD (PTS) Pavani Kumari Shaik Saeed Bojan Raic HR Digital Sales Development Brahmanand Reddy Tushar Deb Srinivas Admin Operations & CS IT Ops & Infra Sudeep Tagore C

  19. Slide 19: Management Team

    Management Team Mgmt Name Title Reports Education Total Previous Company's Years in Level to Experience LatestOn e.Com 0 Palem Srikanth Reddy Chairman & Managing Board MS-Stanford 25 HP, UPS, Four Soft 3.6 Director University 1 Ameen Khwaja CEO, LatestOne.com Srikanth BE 12 Entrepreneur (Premium 3.6

  20. Slide 20: Key Initiatives - 2017

    Key Initiatives - 2017 Action Target Date Impact  Rules Engine on order Feb-17  Opens more pin codes for service placement page  Validates customers on payment page  Increase in overall orders by 10% at no additional cost  Reduces returns from 30% to 27%  Coupons, Account Q1 17-18  Loyalty Ma

  21. Slide 21: Value Components – India

    Value Components – India  INR 1,000 Cr Business Opportunity  Online Retail Business Model (B2C)  B2B Model (commenced in Aug 2016)  PTron (Brand created, 0.7 M units sold)  Inventory based plus Managed Market Place Model  Fulfillment centers in Delhi & Mumbai  20 L Registered Customers  15 L

  22. Slide 22: Application of Funds

    Application of Funds Funding Requirement as per spending Category Funding Source Fulfilment centers INR 5 Cr • INR 22 Cr Investor International Inventory Operations Total INR 5 Cr INR 5 Cr Funding INR 30 Cr • INR 8 Cr Existing Promoter Branding, Working loyalty, Capital App INR 5 Cr INR 5 Cr Palred

  23. Slide 23: Thank You

    Thank You Palred Online Technologies Pvt Ltd | Private & Confidential 23

Palred Technologies — Investor Presentation (2017) on 6ix