Cirrus Logic, Inc. · NASDAQ:CRUS
Cirrus Logic — Investor Presentation (December 2002)
22 slides from Cirrus Logic's investor presentation, December 2002
Slide 1: Cirrus Logic DVD Leadership
L Leading the Digital ENTERTAINMENT REVOLUTION” Cirrus Logic DVD Leadership Audio Solutions DVD Solutions ———— == LOGIC’ Leading the Digital Entertainment Revolution”
Slide 2: Evolution Brings Opportunity in DVD Market
Evolution Brings Opportunity in DVD Market Home Media Controller DVDR/PVR/HDD/iDVD Multi Zone DVD Recorder Universal DVD Audio/Video DVD+RW GPS - DVD SACD Navigation System DVD Receiver “Home Theatre in Box” DVD-RW DVD Automotive “Backseat Video” 5.1 Audio DVD Movie DVD-RAM Changer DVD Movie DVD ROM
Slide 3: Recordable and Specialty Units Will Enjoy Strong Growth
Recordable and Specialty Units Will Enjoy Strong Growth 120 • DVD Recordable 100 • Explosive Growth ble • Emerging Video Recording da cor Leadership 80 Re • Total-E™ with Encoder, Worldwide units in millions Decoders and Converters lty Specia 60 • Specialty DVD Players • DVD Receivers DVD Pla yer •
Slide 4: Cirrus DVD Player Solution
Cirrus DVD Player Solution • Most Complete Solution • Feature-rich single board solution • Feature Innovation • Highest Performance DVD Chip • Additional new winning features for • Christmas 2002: Progressive Scan, DVD Audio, Portable DVD • Christmas 2003: iDVD, MPEG-4 Video, DTS 96/24, SACD • Chris
Slide 5: CS98200 DVD Processor
CS98200 DVD Processor • Highest Performance DVD Chip Today! • Dual 180 MIPs 32-bit RISCs + Single 180 MIPs 32-bit Audio DSP • Ideal solution for: DVD Receivers, Enhanced DVD/iDVD; DVD recorders • Total-E DVD Audio Support for Multi-DVD • MLP & Multi-Channel PCM • CPPM, CPRM & Verance Watermark Detec
Slide 6: New CS98200 - Highest Performance & Scalability for DVD Decoder
New CS98200 - Highest Performance & Scalability for DVD Decoder Cirrus Zoran ESS MediaTek 98200 Vaddis 6 Vibratto MT1369 Processor Power 360 MIPS 135 MIPS 160 MIPS 100 MIPS MPEG-4 Yes No No No DVD Audio Yes Yes Yes No Picture Quality High Very High High Medium Sound Quality High Medium Low Low Sourc
Slide 7: Portable DVD Players
Portable DVD Players • The Versatile Alternative • Provide easy to use Car DVD system • Connect to TVs or projectors and use less space • Becoming more affordable • Display pricing dropping rapidly (LCD, OLED,…) • Cirrus-based offer full feature set! • DVD, VCD, VCD 2.0, CD, CDR w MP3 or WMA, HDCD,
Slide 8: DVD Receiver
DVD Receiver • Total System Solution • Systems Strength in DVD & digital audio • First to target complete product • Audio & Video Integration • Additional new winning features for • Christmas 2002: Dolby Pro Logic® II, DTS-ES, Digital AMPs • Christmas 2003:, SACD, DVD-Audio, Progressive Scan • Chris
Slide 9: Targeted DVD Recording Markets
Targeted DVD Recording Markets • DVD + Personal Video Recorder • Strength of DVD player + VCR functionality • Hard drive based • No subscription fees (unlike today’s PVRs)! • Retail distribution (unlike set top boxes) • Jukebox services (rip CDs to HDD for playback) DVD PVR • DVD Recorders +/or DVD
Slide 10: World Wide DVD Recorders
World Wide DVD Recorders Consensus forecast for Separate DVD Recorder Units • Explosive growth 35 (units in millions) • +135% unit CAGR 30 • “Real” market in 2003 25 • 3M units Worldwide 20 15 • DVD Recorder biggest revenue market 10 • DVD Players will remain 5 bigger in unit volume 0 2001 2002 2003
Slide 11: $399 Retail Will Drive Major Volume Starting in 2003
$399 Retail Will Drive Major Volume Starting in 2003 Source: Cirrus, Cahners In-Stat Projected DVD Recorder Bill of Materials & U.S. retail price $300.00 US Retail Price $699 Enclosure Total $250.00 Electronics Total US Retail Price $200.00 $499 US Retail Price Drive price to CE OEM $399 US Retail P
Slide 12: DVD+RW Has Strong Start in US Units
DVD+RW Has Strong Start in US DVD-Recording Drive retail sales in US source:NPDTechWorld 9-02 6000 DVD-RW 5000 DVD+RW DVD-RAM 4000 Units 3000 2000 1000 0 No 0 De 0 Ja 0 Fe 1 Ma 1 1 Au 1 No 1 De 1 Ja 1 Fe 2 Ma 2 Ju 2 2 02 Oc 0 Ma 1 Ju 1 Se 1 Oc 1 Ma 2 2 01 Ap 2 0 -0 -0 -0 -0 -0 0 0 -0 -0 -0 -0 -0 -0
Slide 13: What Do Consumers Want in a DVD Recorder?
What Do Consumers Want in a DVD Recorder? • Content • DVD • DV • High-Quality Video and Audio • Compatibility • Avoid finalization step • Share media with Players and PCs • Control • No more rewind • Skip forward feature • DV camcorder operation for dubbing
Slide 14: Why is Cirrus Logic the Company to Beat in DVD Recording?
Why is Cirrus Logic the Company to Beat in DVD Recording? • Best performing DVD recording technology • 98200 is the highest-performing DVD decoder chip on the market • 92288 provides highest video quality over widest range of bit rates • Platform ready for mass production • Manufacturing kits design
Slide 15: CS92288 Consumer AV Codec
CS92288 Consumer AV Codec • CS92288 • High video quality over widest range of bitrates • Consumer MPEG A/V Codec • Ideal for DVD Recorders and PVRs • Audio and Video Encoding and Decoding • MPEG Layer 1,2,3 Audio • Dolby AC3 Encoding Certification • 272 BGA package • 1.00 Watts
Slide 16: Cirrus DVD Recording Reference Design
Cirrus DVD Recording Reference Design ble Availa NOW! Cirrus Logic provides complete system Reference design includes • All major ICs provided by Cirrus • Remote control, • Complete cirrus software suit • Front panel • DVD+RW drive • Power supply, enclosure
Slide 17: DVD Recorder Reference Design
TM DVD Recorder Reference Design Design uses only Cirrus parts for all major components
Slide 18: A Complete Library of Algorithms
A Complete Library of Algorithms MPEG-1, Layers 1, 2, 3 MPEG-2, Layer 2, 3 Dolby Digital with Crystal Extra Surround (6.1/7.1) DVD Audio (PCM Pack Layer) All logos are copyright of their respective companies.
Slide 19: Digital Recording: The Cirrus Advantage
Digital Recording: The Cirrus Advantage • Cirrus Logic offers silicon, software, and systems for rapid entry into mass market • Customers will show product at CES January ’03 • DVD Reference Design available now • Features of market leader for half the price • Philips DVDR985 model at $899 is market
Slide 20: Digital Recording: The Cirrus Advantage
Digital Recording: The Cirrus Advantage • Unique in-house expertise in building recorder platforms • We provide a compete solution: • Audio, DVD playback, DVD recording, Networking • Smooth h/w and s/w migration path to the next generation • Worldwide sales force and support
Slide 21: "Some Assembly Required"
“Some Assembly Required” Drive Technology Manufacturing Chips, Product Platforms, and Design Software Consumption Worldwide – US and Europe will overtake Japan
Slide 22: Cirrus Logic's Competitive Value
Cirrus Logic’s Competitive Value • We provide the system engineering through platform solutions • Highly integrated audio, video, boards and software • help customers reduce development expenses • Best technology at most competitive price- points to drive mass adoption • DVD front end • DVD Processo