Adidas Ag · XETR:ADS

Adidas — Investor Day (November 2010)

25 slides from Adidas's investor day presentation, Nov 8, 2010

  1. Slide 1: adidas Group Investor Day, November 8, 2010

    adidas GROUP INVESTOR DAY NOVEMBER 8, 2010

  2. Slide 2: Our Mission: Leadership

    OUR MISSION LEADERSHIP WE STRIVE TO BE THE GLOBAL LEADER IN THE SPORTING GOODS INDUSTRY WITH BRANDS BUILT ON A PASSION FOR SPORTS AND SPORTING LIFESTYLE 1

  3. Slide 3: Net Sales Development 2001-2010

    NET SALES DEVELOPMENT 2001-2010 € 11 bn+ 12.000 10.000 € in millions 8.000 € 5.4 bn 6.000 4.000 2.000 0 2001 2010e

  4. Slide 4: Net Income Development 2001-2010

    NET INCOME DEVELOPMENT 2001-2010 700 € 560 m 600 500 € in millions 400 300 € 208 m 200 100 0 2001 2010e

  5. Slide 5: A Decisive Decade

    A DECISIVE DECADE EMERGING MARKETS DIGITAL WORLD SEIZE M&A COME TO LIFE EVOLVES OPPORTUNITIES

  6. Slide 6: Regional Development 2001-2010

    REGIONAL DEVELOPMENT 2001 - 2010 GROUP SALES BY REGION 2001 GROUP SALES BY REGION 2010 23% 17% 30% 10% 3% 24% 43 % 50 % Europe NAM Asia LAM Europe NAM Asia LAM

  7. Slide 7: High Ethical and Social Standards

    HIGH ETHICAL AND SOCIAL STANDARDS

  8. Slide 8: Global Brands and Other Businesses

    GLOBAL BRANDS OTHER BUSINESSES WOMAN MEN CLASSICS AMERICAN SPORTSWEAR

  9. Slide 9: Reebok is Fitness

    REEBOK IS FITNESS

  10. Slide 10: TaylorMade-adidas Golf: #1 Golf Company

    TAYLORMADE-ADIDAS GOLF #1 GOLF COMPANY

  11. Slide 11: adidas: Market Leader in Football

    ADIDAS MARKET LEADER IN FOOTBALL

  12. Slide 12: adidas Creative Lifestyle

    _ WANS, a a2-- Oe, (1.46 rN <—f= ADIDAS CREATIVE LIFESTYLE

  13. Slide 13: Innovation Leadership

    INNOVATION LEADERSHIP

  14. Slide 14: Opportunity for Change

    OPPORTUNITY FOR CHANGE

  15. Slide 15: Organised for Growth

    ORGANISED FOR GROWTH ADIDAS GROUP CEO Herbert Hainer GLOBAL BRANDS GLOBAL SALES Erich Stamminger Herbert Hainer WHOLESALE RETAIL eCOMMERCE Bernd Wahler Hermann Deininger Uli Becker Roland Auschel Michael Stanier Christophe Bezu

  16. Slide 16: Route to Enduring Success

    ROUTE TO ENDURING SUCCESS

  17. Slide 17: A Portfolio of Unique Brands

    A PORTFOLIO OF UNIQUE BRANDS 1 Unique DNAs and relevance for the consumer 2 Premium positioning in consumers perception Choice for the high performing athlete as well as fitness 3 and sports inspired lifestyle consumers Leadership in innovation beyond product in consumers 4 perception

  18. Slide 18: Route 2015

  19. Slide 19: Route 2015

    ROUTE 2015 THE MOST COMPREHENSIVE AND ALIGNED PLAN THIS GROUP HAS EVER MADE SIMPLIFY TO THE MAXIMUM. FOCUS IS PARAMOUNT Key growth and efficiency projects identified IMPLEMENT WITH EXCELLENCE One team - bonded by an unrivalled passion for our Group and our Brands QUALITATIVE GROWTH = ENDURING SUCCES

  20. Slide 20: The Consumer 2015

    THE CONSUMER 2015 IS AT THE HEART OF EVERYTHING WE DO

  21. Slide 21: Aspirations 2015

    ASPIRATIONS 2015 AS A GROUP WE HAVE SET CLEAR BUSINESS TARGETS FOR GROWTH OUTPERFORM TOTAL MARKET GROWTH 1 BUILD THE FOUNDATION FOR LEADERSHIP IN THE SPORTING GOODS INDUSTRY 2 - OUTGROW THE BIGGEST COMPETITORS BOTTOM LINE GROWS FASTER THAN TOP LINE 3

  22. Slide 22: Revenues € 17 billion

    Revenues € 17 billion

  23. Slide 23: Earnings Growth

    EARNINGS GROWTH 15%

  24. Slide 24: Operating Margin

    OPERATING MARGIN 11%

  25. Slide 25: Slide 25

adidas Group — Investor Day (November 2010) on 6ix