Akzo Nobel N.V. · EURONEXT:AKZA
Akzo Nobel — Technical Presentation (May 2014)
18 slides from Akzo Nobel's technical presentation, May 2014
Slide 1: Male Essentials: A 6-step Approach to Daily MAN-tenance
5/13/2014 MALE ESSENTIALS A 6-step Approach to DAILY MAN-tenance May 2014 AkzoNobel Surface Chemistry, Personal Care Applications Outline 1. Introduction 2. The Essential Facts 3. The Essential Ingredients 4. The Essential Formulations 5. The Road Ahead Personal Care 2 1
Slide 2: Taking Care of Today's Man
5/13/2014 Taking Care of Today’s Man Men’s grooming goes beyond just clean Today’s man understands the need for self-care and wants to: • Look his best • Feel comfortable and confident • Project an image that will enhance his social and business success Across the globe, more and more male consumers
Slide 3: The Essential Facts
5/13/2014 The Essential Facts 1. Global Market Trends Personal Care 5 The Essential Facts • New research indicates that beauty and personal care launches targeted towards men have increased by 70% in the last six years* • Mintel predicts that the U.S. market for men’s products could grow to $3.2 bil
Slide 4: It's a Global Market
5/13/2014 It’s a Global Market • Western Europe is the largest global market for men’s grooming products and maintains steady growth, performing better than other beauty categories • In the U.S. the fastest growing categories are men’s hair care and men’s skin care • Latin America leads the world in
Slide 5: Ingredients for Essential Performance
5/13/2014 Ingredients for Essential Performance • Film Forming Polymers: Set the standard for innovative performance, with novel film-forming polymers for texture and control • Rheology Modifiers: Thicken, suspend and stabilize personal care formulations while helping to create a broad range of rheo
Slide 6: Rheology Modifiers
5/13/2014 Rheology Modifiers STRUCTURE® CEL polymers are naturally based ingredients with unique properties • High surface activity • Wide molecular weight ranges • Wide degree of substitution STRUCTURE® CEL 4400 E Hydroxyethyl Ethylcellulose (EHEC) STRUCTURE® CEL 500 HM C12-16 Alkyl PEG-2 Hydroxypr
Slide 7: Rheology Modifiers and Conditioning Agents
5/13/2014 Rheology Modifiers STRUCTURE® SOLANACE starch INCI Name: Potato Starch Modified • A novel thickener and emulsion stabilizer • Notable for its soft, velvety after feel • The starch provides stable viscosity and pH over time, both at ambient and accelerated aging conditions • The use of this
Slide 8: Conditioning Agents and Aesthetic Modifiers
5/13/2014 Conditioning Agents CELQUAT® SC-240C polymer INCI Name: Polyquaternium-10 • CELQUAT® SC-240C polymer is a cationic, water soluble conditioning polymer for use in hair and skin care products – Highly cationic over the entire useful pH range and substantive to both hair and skin – Highly com
Slide 9: Moisturizing Agent and Surfactants and Specialty Additives
5/13/2014 Moisturizing Agent HYDROVANCE® moisturizing agent INCI Name: Hydroxyethyl Urea • Aqueous liquid, low viscosity • Nonionic and biodegradable • Preservative free • Non-irritating • Globally acceptable HYDROVANCE® moisturizing agent is a unique humectant that provides: • Highly efficacious mo
Slide 10: The Essential Formulations
5/13/2014 The Essential Formulations Step 1: Body Wash Step 2: Styling Shampoo Step 3: Facial Washing Powder Step 4: Shaving Cream Step 5: AP/DEO Step 6: Daily Moisturizer Personal Care 19 MALE ESSENTIALS A 6-Step Approach to DAILY MAN-tenance • This no-nonsense, head to toe grooming regimen is desi
Slide 11: Step 1: Body Wash
5/13/2014 Step 1: Body Wash Start your grooming process off right with this luxurious body wash • STRUCTURE® CEL 4400 E rheology modifier thickens, stabilizes and improves foam quality • Particularly well suited for use in mild cleansing systems and formulations with low surfactant levels • Naturall
Slide 12: Step 2: Styling Shampoo
5/13/2014 Step 2: Styling Shampoo With no time to waste, this shampoo does double duty, helping you cleanse and create style on the go • This shampoo contains and innovative combination of BALANCE® CR and FLEXAN® II polymers – Highly anionic FLEXAN® II polymers helps to deeply cleanse and remove bui
Slide 13: Step 3: Facial Washing Powder
5/13/2014 Step 3: Facial Washing Powder Keep cleansing simple with this mild formulation designed for facial cleansing without irritation • ELFAN® AT 84 surfactant provides gentle cleansing, creamy foam quality • CELQUAT® SC-240C polymer helps to leave the skin feeling clean, smooth and conditioned
Slide 14: Step 4: Shaving Cream
5/13/2014 Step 4: Shaving Cream Take the drag out of a daily chore with this luxurious shaving foam • STRUCTURE® CEL 4400 E and STRUCTURE® CEL 500 HM rheology modifiers create a rich foam • They impart lubricity to help the product glide smoothly and evenly on the skin and reduce friction for a clos
Slide 15: Step 5: Antiperspirant/Deodorant
5/13/2014 Step 5: Antiperspirant/Deodorant For another quick step in your daily routine, experience the pleasing skin feel of this antiperspirant/deodorant • STRUCTURE® SOLANACE starch, a natural rheology modifier, helps to stabilize this roll-on formulation while adding a smooth, conditioned feel •
Slide 16: Step 6: Daily Moisturizer
5/13/2014 Step 6: Daily Moisturizer Finish your routine and get out the door with this fast-absorbing moisturizer designed for everyday use • HYDROVANCE® moisturizing agent provides lasting hydration • STRUCTURE® CEL 4400 E rheology modifier builds pleasing viscosity and texture • For the finest for
Slide 17: The Road Ahead: Essential Steps to Success
5/13/2014 The Road Ahead 1. Steps for Success Personal Care 33 Essential Steps to Success Successful men’s personal care products need to take into account: • Male consumer routines • Male-specific needs related to skin care, shaving and deodorants • Regional differences • Social behaviors • Brand i
Slide 18: Looking Ahead
5/13/2014 Looking Ahead Continued growth is expected across the range of men’s grooming products. Innovation will continue with claims associated with: • Health: Products to address conditions such as dry scalp, sensitive skin and hair loss • Problem Solving: Products to provide solutions for acne-p