Pt Multi Indocitra Tbk · IDX:MICE
Pt Multi Indocitra Tbk — MIC Public Expose Mei 2014 RLkp Zh20170413182001
21 slides from Pt Multi Indocitra Tbk's investor presentation, May 23, 2014
Slide 1: PT Multi Indocitra Tbk. Paparan Publik
PT MULTI INDOCITRA Tbk. Paparan Publik Jakarta, 23 Mei 2014
Slide 2: Corporate Overview
Corporate Overview • Didirikan tahun 1990, kantor pusat di Jakarta • Bidang usaha Manufaktur, Distribusi dan Pemasaran consumer products • Penawaran saham publik pada tahun 2005, terdaftar di BEI • Brand Portofolio: PIGEON (babycare), AIBU, ASTALIFT (skincare) • Jenis kategori produk: Botol susu, Do
Slide 3: Corporate Milestone
Corporate Milestone 1996 2003 1990 License from 2011 2013 ISO Launch AIBU & Company Pigeon Corp 9001:2000 2005 BPA free Establishment Japan Bottle Astalift (PI) IPO 1995 2000 2004 2009 2012 PI ISO GMP & ISO ISO Penambahan Establishment, 9002:1994 9001:2000 9001:2008 brand store JV with Pigeon (PI) (
Slide 4: Jaringan distribusi nasional
Jaringan distribusi nasional Jaringan distribusi tersebar hampir ke seluruh pulau di Indonesia Medan Jakarta Surabaya Branches Sub Distributors Brand Stores 3 63 20 3
Slide 5: Business Overview
Business Overview Penjualan Bersih Laba Bersih (Miliar Rp) (Miliar Rp) Domestic Export 40.7 40.0 30.0 58.0 70.0 55.6 501.9 521.3 409.7 2011 2012 2013 2011 2012 2013 >85% dominasi oleh pasar domestik 4
Slide 6: Ikhtisar Keuangan (Miliar Rp)
Ikhtisar Keuangan (Miliar Rp) LABA USAHA EKUITAS 65.6 68.1 495.4 53.3 339.2 306.2 2011 2012 2013 2011 2012 2013 ASET KEWAJIBAN 133.3 628.7 130.1 469.3 432.6 126.4 2011 2012 2013 2011 2012 2013 5
Slide 7: Manufaktur
Manufaktur PT PIGEON INDONESIA Memproduksi nursing bottle, nipple, PT MULTIELOK COSMETIC dan baby accessories. Memproduksi skincare & toiletries. Didirikan tahun 1995 Didirikan tahun 1981 6
Slide 8: Babycare Product Portfolio
Babycare Product Portfolio Complete range produk perlengkapan bayi dan ibu 7
Slide 9: Integrated Marketing Activities Brand Pigeon
Integrated Marketing Activities ADVERTISING ACTIVATION DISPLAY Print Ad Brand Pigeon Outdoor Experience Corner Ad Digital Ad Sell Out Pigeon Showroom 8
Slide 10: Activation - Experience
Activation - Experience Baby Fair Road Hospital Mal to Mal Baby Show Activity Road Expo Seminar Show 9
Slide 11: Brand Stores Pigeon
Brand Stores Pigeon 10
Slide 12: Brand Stores Pigeon; Lokasi
Brand Stores Pigeon; Lokasi Total 20 ; Jadetabek (17), Balikpapan, Medan, Surabaya • Mal Ciputra • Mal Pondok Indah • Mal Kelapa • Mal Taman • Pejaten Village Gading Anggrek • Gandaria City • RS Meilia • Margo City • Pluit Village • Kota Kasablanca Cibubur • RS Royal Taruma • Lippo Mall Kemang • Gaj
Slide 13: Achievements
Achievements Mother and Top Brand Baby Reader Choice Ayah Bunda Majalah Kartini Community Award Award 2009 2010 2011 2012 2013 Botol susu Alat steril & pemanas Peralatan makan & minum Dot Face Powder Pompa ASI Tas perlengkapan bayi Pelindung payudara 12
Slide 14: Introducing New Products, ASTALIFT
Introducing New Products, ASTALIFT Rangkaian produk premium skincare dari Jepang, berupa base make-up, whitening series dan anti aging 13
Slide 15: Mal @Alam Sutera, Kelapa Gading, Emporium Pluit
Mal @Alam Kelapa Gading Emporium Pluit Pondok Indah Sutera SunPlaza KotaKasablanka Central Park Medan 14
Slide 16: Brand Activation ASTALIFT
Brand Activation ASTALIFT • Beauty workshop • Japan Beauty Week, Jakarta 24- 26 Januari 2014 15
Slide 17: Introducing New Products, AIBU
Introducing New Products, AIBU April 2013, Perusahaan meluncurkan produk AIBU, brand yang dikembangkan Multi Indocitra berupa rangkaian produk kecantikan skin care. Register Outlet di Area distribusi 2013 mencapai lebih 4.500 outlet, mencakup Pulau Jawa dan Luar Pulau Jawa (Sumatera, Kalimantan, Sul
Slide 18: Brand Activation
Brand Activation Roadshow Sekolah Roadshow Mal ke Mal Grebek Pasar 17
Slide 19: Arahan Pemasaran 2014
Arahan Pemasaran 2014 Meningkatkan Brand Awareness Brand Image Memperluas cakupan Menciptakan yang kuat distribusi kepuasan merek & Peningkatan Sales/Profit Menciptakan pengalaman terhadap merek 18
Slide 20: Head Office
Head Office Green Central City Commercial Area 6th Floor Jalan Gajahmada 188 Jakarta Barat – 11120 Indonesia Phone : +62-21- 2936 8888 Fax : +62-21- 2936 6192 E-mail : [email protected] : [email protected] Website: www.mic.co.id 19
Slide 21: h @ Te ri Sl
h @ Te ri Sl
PT Multi Indocitra — MIC Public Expose Mei 2014 RLkp Zh20170413182001 on 6ix