Unilever PLC · LSE:ULVR
Unilever — Barclays Global Consumer Staples Conference 2025
43 slides from Unilever's conference presentation, September 2025
Slide 1: Barclays Global Consumer Staples Conference
Barclays Global Consumer Staples Conference Boston, September 2025
Slide 2: Safe harbour statement
Safe harbour statement This presentation may contain forward-looking statements within the meaning of the securities laws of certain jurisdictions, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. All statements other th
Slide 3: Agenda
1 This is Unilever 2 What we’ve changed 3 Turning change into acceleration 4 Becoming a marketing & sales machine 5 2025 & beyond
Slide 4: This is Unilever
This is Unilever 4
Slide 5: Unilever today - a €61 billion business
Unilever today - a €61 billion business Beauty & Personal Home Foods Ice Wellbeing Care Care Cream €13.2bn €13.6bn €12.3bn €13.4bn €8.3bn FY 2024 Results
Slide 6: A strong profit and cash profile
A strong profit and cash profile € 11.2 bn Underlying operating profit 106 % Cash conversion 18.4 % Underlying operating margin 18.1 ROIC % FY 2024 results
Slide 7: Acknowledging past gaps, closing them fast
Acknowledging past gaps, closing them fast Complex Low Lack of matrix tailwind volume organisation portfolio focus Uncompetitive Inconsistent investment performance
Slide 8: What we've changed
Ing We've changed x 4. HY,
Slide 9: More focused company
More focused company
Slide 10: Higher margin profile
2024 2024 including Post demerger* ∆ Ice Cream ex. Ice Cream Structurally GM 45.0% 46.6% +160 bps higher margin profile UOM 18.4% 19.4% +100 bps ROIC 18.1% 19.1% +100 bps *based on FY 2024 financials; actual post demerger impact may vary
Slide 11: Built on 30 Power Brands
Built on 30 Power Brands > % % of turnover UVG *based on FY 2024 financials
Slide 12: and Top 24 Markets
and Top 24 Markets % % of Unilever TO of Unilever TO 24 Top markets 1UL markets Category focus Scale, simplicity & efficiency Pure play capabilities
Slide 13: Leaner structure and single-point accountability
Leaner structure and single-point accountability 16% 4 Reduction in white collar workforce Business Group Presidents €800m 44 Savings by end of 2026 Business Units, full control of P&L
Slide 14: Results show improved competitiveness
Results show improved competitiveness 2020 2024 2020 2024 2020 2024 2.9 % UVG FY 2024 45 % Gross Margin FY 2024 15.5 BMI FY 2024 % above pre-covid levels +33% increase versus 2020 Volume Gross Brand Margin Investment *2020-2024 Results
Slide 15: Turning change into acceleration
Turning change into acceleration
Slide 16: Play to win culture; Portfolio with tailwinds
Play to win Portfolio with culture tailwinds
Slide 17: Building a play to win culture
Building a play to win culture Decisive change tough calls made, reset complete New marketing philosophy desire at scale and market making Excellence everywhere rigour, discipline, execution Accountability built-in single-point ownership, no excuses New leadership diverse, bold, high-performance 17
Slide 18: Uncompromising on talent with improved incentives
Uncompromising on talent with improved incentives Top 200 roles reviewed for 25% refresh Fast Track emerging stars & recruit externally 0 to 200% incentive ranges for real differentiation Hard currency led LTIP metrics 18
Slide 19: 7 clear priorities
7 clear priorities + Beauty Categories + Wellbeing + Personal Care Segments + Premium Channels + D-commerce + United States Geographies + India
Slide 20: More Beauty & Wellbeing and Personal Care
More Beauty & Wellbeing and Personal Care BEAUTY & BEAUTY & PERSONAL CARE 38% WELLBEING 51% rds PERSONAL CARE HOME CARE 19% of Unilever turnover HOME CARE 24% medium-term ambition FOODS & REFRESHMENT 43% FOODS 25% 2016 2026* *Total Unilever based on FY 2024 turnover split excluding Ice Cream
Slide 21: Decisive shift to premium and digital commerce
Decisive shift to premium and digital commerce c. 50% 1 Elevating the core 35% 2 Scaling Wellbeing & Prestige 3 Rotating our portfolio 2024 Medium Term Premium % of turnover
Slide 22: US & India as our centres of gravity
US & India as our centres of gravity % +% of Unilever Turnover of Unilever Turnover in 2024 medium-term ambition FY 2024 results excluding Ice Cream
Slide 23: North America a new hub for global brands
North America a new hub for global brands Portfolio transformation since 2019 Bolt-on acquisitions FY 2019 FY 2024* Medium Term Other 24% 20% North 41% America** 80% Beauty & 76% 63% Portfolio pruning 59% Wellbeing and Personal Care *based on FY 2024 turnover split excluding Ice Cream; **North Ameri
Slide 24: Strong volume growth in the US
Strong volume growth in the US Customers validate performance UNILEVER #2 position % % Personal Care #1 UVG FY 2024 UVG H1 2025 Foods #1 Beauty & Wellbeing #3 *Top 130 retailers survey
Slide 25: Undisputed leadership & unblinking commitment in India
Undisputed leadership & unblinking commitment in India + Market share vs. nearest competitor % Laundry 3x 5Y UVG CAGR Dishwash 3.5x Hair Care 3x Skin Care 4.5x Skin Cleansing 2.5x Lifestyle Nutrition 4x
Slide 26: Future proofing India
Future proofing India Modernising our portfolio Digitising India distributive trade 9M+ outlets reach nationwide 3M stores directly covered Shikhar eB2B: 1.4M retailers onboarded 69% direct weighted distribution
Slide 27: Becoming a marketing and sales machine
Becoming a marketing and sales machine
Slide 28: Desire at Scale; Perfect Stores: offline & online
Perfect Stores: Desire at Scale offline & online
Slide 29: Desire at Scale
Desire at Scale Product Science development Aesthetics strategy Sensorials Engagement Said by others & persuasion model Young spirited
Slide 30: Aesthetics
RE J Aesthetics S : a PROMEND f >
Slide 31: UVG FY 2024 and H1 2025
% % % % UVG FY 2024 UVG H1 2025 UVG FY 2024 UVG H1 2025
Slide 32: Desire at Scale in every brand in every geography
Desire at Scale in every brand in every geography
Slide 33: Perfect Stores: Offline & Online
Perfect PerfectStores stores Offline Offline&&Online Online
Slide 34: Supported by our Unmissable Brand Superiority
Supported by our Unmissable Brand Superiority Granular 6P assessment Product Root cause analysis across 23 metrics Packaging Proposition Bespoke weighting Promotion Unmissable Brand-country strengths & gaps vs. Brand Place Superiority competitors Pricing Market and proprietary data
Slide 35: Rigorous execution on Perfect Store metrics
Rigorous execution on Perfect Store metrics Offline stores 9 Codified key metrics Consistent 11 Disciplined Online stores key metrics Everywhere
Slide 36: Three expertise hubs for online winning formats
Three expertise hubs for online winning formats US China India Quick Commerce
Slide 37: Events and activation for immersion in culture
Events and activation for immersion in culture
Slide 38: In store visibility more important than ever
In store visibility more important than ever
Slide 39: 2025 and beyond
2025 and beyond 39
Slide 40: On track to deliver 2025 outlook
On track to deliver 2025 outlook Topline Bottom line to % ≥ % Underlying sales growth FY underlying operating margin ≥50bps vs. PY 40
Slide 41: Laser focused on volume growth and gross margin expansion
Laser focused on volume growth and gross margin expansion From 2026 onwards Mid-single digit growth UVG of at least 2% (USG) Modest margin improvement Gross margin expansion (UOM) Top 1/3rd shareholder returns
Slide 42: Summary of strategic priorities
1 More Beauty & Wellbeing and Personal Care 2 Disproportionate investment in the US and India 3 Decisive shift into premium segments 4 Desire at scale - sassy brands, everywhere 5 Execution excellence across all channels - offline and online 6 Uncompromising on talent and a play-to-win culture
Slide 43: Q&A
Q&A
Unilever — Barclays Global Consumer Staples Conference 2025 on 6ix