Pfizer, Inc. · NYSE:PFE
Pfizer — First Fridays Webinar Series: Medical Education Group (MEG) (September 2011)
31 slides from Pfizer's conference presentation, Sep 9, 2011
Slide 1: First Fridays Webinar Series: Medical Education Group (MEG)
9/9/2011 Polling Question In which setting do you work? A. Academic Medical Center B. Society or Association C. Healthcare System/Hospital D. Medical Education Company E. Gov’t/VA F. Other First Fridays Webinar Series: Medical Education Group (MEG) September 9th, 2011 This webinar is being recorded
Slide 2: Webinar Goals and Agenda
9/9/2011 Provide Insights into MEG Operations Share Share Up-To-Date Best Practices Information Webinar Series Goals Respond to How Can Outstanding Pfizer Improve Questions Processes? From Providers Agenda • Welcome • The Value Proposition of CME, Todd Dorman, MD, FCCM, Associate Dean & Director, Co
Slide 3: Calls for Grant Applications
9/9/2011 Calls for Grant Applications • Clinical Areas – Adult Immunization – Improving Care for Patients with Renal Cell Carcinoma (RCC): Supporting Practice Improvement in Community Oncology Setting – Improving Care for Patients with Non-Small Cell Lung Cancer: Accelerating Adoption of New Guideli
Slide 4: Leadership in Lifelong Learning: CME, A Value Center
9/9/2011 Leadership in Lifelong Learning Continuing Medical Education A Value Center Todd Dorman, M.D., FCCM Associate Dean & Director CME Professor & Vice Chair Critical Care Depts of Anesthesiology/Critical Care Medicine, Medicine, Surgery and Nursing Johns Hopkins Medical Institutions Immediate P
Slide 5: Education Scope
9/9/2011 I have no relevant financial interests to disclose Education Scope • Keywords • Core – Ethics, Competency professionalism, – Professionalism value, education – Practice-based learning/Improvement Objectives: Attendees will be able to…… Formulate a presentation, pertinent to their environmen
Slide 6: The good teacher tells, the very good teacher explains
9/9/2011 • In fact, under the traditional model, student performance is expected to show a wide range of abilities…..The highest-performing students are given the highest grades…and the lowest performing students are given low grades. Schools used norm-referenced tests, such as … multiple-choice com
Slide 7: Key Concept and MARS
9/9/2011 Key Concept • So I find outcomes too limiting and believe education provides value not just quantifiable classic outcomes MARS (Manual Audience Response System) • The SOM Dean/CEO knows you exists. • You report more to the Dean/CEO. • You reports more to the CFO. • The Dean/CEO drives the d
Slide 8: MARS and Business Centers
9/9/2011 MARS 2 • You are in the primary business of – Education – Meetings and meeting planning – Business (making a profit) – Research grant attainment – Making activity directors/faculty happy Business Centers • Profit Center: R/E & profitability determined – Examples: Consulting divisions, a sto
Slide 9: CME Must Not Be A Profit Center; Value Definitions
9/9/2011 CME MUST Not Be A Profit Center • Profit centers are profit seeking • If a margin is the required bottom line then CME is at risk and that risk carries liability – Two kinds of bias • Conscious • Subconscious • A Value Center can make R > E…Its just not required to!!!!! • The values are see
Slide 10: Two Step Process; Macro versus Micro Environment
9/9/2011 Two Step Process 1. Identify Value provided a. Benchmark when possible 2. Know thy audience a. If you have seen one Dean/CFO you have seen one Dean/CFO b. Know who the decision maker is i. Deans can usually be swayed by clinical, education & research data and faculty development/promotion i
Slide 11: So what is CME?
9/9/2011 So what is “CME”? • It’s a strategic and tactical asset tied intimately to mission • It’s a strategic and tactical lever to accomplish mission • It’s a force for improvement • All interventions start with education! • Thus………….. CME is indispensible Question Has your organization realized f
Slide 12: Exercise: Value Domains to Consider
9/9/2011 Exercise • Write down up to 5 things that your office/ program does that bring value to your organizations mission (research, education, patient care) You have about 2 minutes for this exercise Value Domains to Consider • Accreditation status • Regulatory Support • Image/Brand • Economic Im
Slide 13: Accreditation Status and Image/Brand
9/9/2011 Accreditation Status • Explain cycle • Process – Connectivity into LCME – Connection with ACGME • State status • State domains if scored exemplary • Benchmark status Image/Brand • How do you protect it • How do you impact it • Tabloids, best doctors, rankings • Web site hits • Attendee sati
Slide 14: Research Funding and Improved Outcomes
9/9/2011 Research Funding • Do you do education research? • Diversification of grant funds • Diversification of office funding Improved Outcomes • Patient care – PI-CME – GR tied to sentinel events – Case conference stories – M&M stories • Research – Ethics of research • Education – Knowledge, compe
Slide 15: Faculty Development and Economic Impact
9/9/2011 Faculty Develoment • Speaking skills • Presenting skills • Knowledge in education cycle • Curriculum development • Educational objectives • Portfolio materials • Core competencies Economic Impact • The Baltimore Area Convention and Visitors Association (BACVA) attributes an average of $1,03
Slide 16: Appropriate Referrals and Programs
9/9/2011 Appropriate Referrals • CME can never be done to engender referrals – Absolutely no Quid Pro Quo can exist! • Physicians should refer based upon their desire to refer a certain patient for a certain condition at a certain stage of illness to whomever they and the patient desires • Education
Slide 17: Our Customer's Opinion Matters; Additional Activities
9/9/2011 Our Customer’s Opinion Matters • 99% say we meet or exceed objectives • 74% state they plan on changing practice based on activity • 99% stated overall good, very good, or excellent • 99% stated content was good, very good or excellent • 98% stated usefulness was good, very good or excellen
Slide 18: Values from SACME Participants
9/9/2011 Values from SACME Participants • Outreach/Inreach • Mentorship programs • Meet national • Engage strategic mandates like Stroke partners Centers • Forum for new • Disseminate CPGs initiatives • Improve • Resource for practice interdisciplinary integration of communication knowledge • Improv
Slide 19: Presenting The Information; Basic Principles
9/9/2011 Presenting The Information Painting the Picture Telling a Story Play up YOUR Strengths Try to Touch Hearts & Minds Basic Principles • Know the audience • Executives like short and sweet – Have a handout that has more information that your slides – Summarize where possible but use data to su
Slide 20: Use the Opportunity to Educate; CME is a Strategic Asset
9/9/2011 Use the Opportunity to Educate? • OCME Organization & MVV • Diversity • Policy & Procedure • Future issues Value: CME is a Strategic Asset • JHUSOM Accredited status • Large number of external physicians view of JHM is through CME experience- Impact on USWN&R • Referrals • Staff licensure,
Slide 21: Accreditation; External Physicians View of JHM
9/9/2011 Accreditation • Accreditation Council for CME (ACCME) • Accreditation with Commendation (top 10%) – 6 years – Exemplary compliance in 1.1, 2.1, 2.4, 2.5 • Included in Best Practices by ACCME • Included in Best Practices by Alliance for CME • Role in LCME External Physicians View of JHM • >
Slide 22: Number of Providers (SACME survey)
9/9/2011 Courses for External MDs 12 10 Number of Providers 8 6 * 4 2 0 0-19 20-39 40-59 60-79 80-99 100- 120- 140- >200 119 139 199 Number of courses Data from SACME survey 2006 External Attendees 14 12 Number of Providers 10 8 6 4 2 * 0 < 1k 2k 4k 6/7k 10/11k >16k Number of attendees Data from SAC
Slide 23: Referrals; Licensure, Credentialing & MOC
9/9/2011 Referrals • 50% of “community” attendees at a Cardiology course referred patients • Case study- ~ 7 years – 25 of 26 physicians referred patients – 1760 patients referred – > 57 million in charges • May be a continuous loop – CME-referral-CME-referral Licensure, Credentialing & MOC • Throug
Slide 24: Tripartite Mission; Research
9/9/2011 Tripartite mission + 1 • Research • Education • Patient care • Leadership Research • AHRQ grant on “Effectiveness of CME” – Monograph & manuscripts – “The Flexner Report for CME” • Annual research in education symposium • Submitting additional grants – AHRQ CERT/TRIP (EPC partnership) – Nee
Slide 25: Education: Intent to Change Practice
9/9/2011 Education • Regularly Scheduled Conferences (RSCs) • QI/PI/RM- education as a lever for change • Institutional Training – Course director’s module – Grand Rounds series on CME, Lifelong learning & MOC – CORE – BOM • Faculty development activities • Teacher credits & portfolio material – > 3
Slide 26: Patient Care and Leadership
9/9/2011 Patient Care • Practice-focused Continuing Professional Development • Projects – Partnerships with PI/QI • UHC projects – Risk Management program – E learning tool with Clinical Practice Association – “How to admit harm” – Possible projects with CPOE being explored Leadership • Sarah Davis
Slide 27: Org Chart
9/9/2011 Org Chart Todd Dorman Director Mary Jeter Administrative Assistant/Coordinator Don Morris Carlita Kearney Victor Marrow Anita Beyer & Jeanne Ryan Senior Financial Conference Lorraine Spencer Executive Accreditation & Complaince Manager Manager Sr. DBA Director, OFP O fficers Bonnie Nicolaus
Slide 28: Policies & Procedures; Continuous Improvement
9/9/2011 Policies & Procedures • Standardized for all activities • All policies submitted for review and approval by ABs • Major policies resubmitted yearly for review and approval • Activities must have Hopkins faculty as Director/co- director with content under their control • Applications must be
Slide 29: Liability Management; Society Partners
9/9/2011 Liability Management • State licensure • Hotel contracts • Printing contracts • Email & fax blast laws • Tax regulations • Copyright management • Accreditation & Compliance Office • HIPPA Society Partners 200X • American Association Clinical Endocrinologists • American College of Cardiology
Slide 30: Future; Leadership in Lifelong Learning
9/9/2011 Future • Tighter integration with QI/PI, RM, CPD, CPA • Simulation center • Progress from ROE to ROO to ROI • Upfront integration of CME into planning & achieving JHUSOM strategic goals – CME as a Strategic Lever Leadership in Lifelong Learning A Value Center 30
Slide 31: Until Next Time…
9/9/2011 Until Next Time… • Please join us for our next webinar – Patient-Centered Medical Home – Bob Meinzer, New Jersey Academy of Family Physicians – Mary Ales, Executive Director, Interstate Postgraduate Medical Association – Shelly Rodriguez, California Academy of Family Physicians – Friday, Oc
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