Einhell Germany AG · XETR:EIN
Einhell Germany — Berenberg & Goldman Sachs German Corporate Conference 2025
44 slides from Einhell Germany's conference presentation, Sep 23, 2025
Slide 1: Berenberg & Goldman Sachs German Corporate Conference
Berenberg & Goldman Sachs 23. September 2025 Einhell Germany AG German Corporate Conference Jan Teichert / CFO
Slide 2: Manufacturing and distribution of power tools and gardening equipment
Manufacturing and distribution of power tools and gardening equipment for the Do-it-yourself sector. Founding year: 1964 Employees worldwide: > 2.700 Subsidiaries: 49 Turnover 2022: 1.032 Mio. Euro EBT: 8,5% Turnover 2023: 971 Mio. Euro EBT: 7,8% Turnover 2024: 1.109,7 Mio. Euro EBT: 8,9% Turnover 2
Slide 3: Einhell Shares: Sustainable dividends and share price increase
„Einhell Shares: Sustainable dividends and share price increase“ SHARE PRICE DEVELOPMENT SHAREHOLDERS UNTIL 6/2025 „Long-term sustainable increase in value“ „Stable shareholder structure thanks to the Dividend - History founding family as common shareholders “ The following dividends were paid for t
Slide 4: Financial figures
Financial figures GZ
Slide 5: 2024 vs 2023 sales, EBT and dividends
2024 2023 1.109,7 Mio € 971,5 Mio € 8,9% 7,8% 1,50€ / 1,48€ 0,97€ / 0,95€
Slide 6: Sales by sales channel 2021-2024
10% 8% 2021 Others 2022 Others (927,4 Mio. €) (1.032,5 Mio. €) 57% 56% 12% DIY DIY Traditional 11% Trade Traditional Trade 23% 23% E-Commerce 5% E-Commerce 6% Others Others 13% 55% 14% 52% Traditional DIY DIY Trade Traditional Trade 2023 2024 (971,5 Mio. €) 28% (1.109,7 Mio. €) 27% E-Commerce E-Comm
Slide 7: Brand Development: Einhell in relation to Private Label
Brand Development: Einhell in relation to Private Label 2010 2016 2017 2018 2019 2020 2021 2022 2023 2024 Einhell 68,4 % 77,8 % 80,5 % 82,9 % 86,7 % 89,5 % 91,9 % 92,3 % 93,2 % 93,5 % Privat 31,6 % 22,2 % 19,5 % 17,1 % 13,3 % 10,5 % 8,1 % 7,7 % 6,8% 6,5% Label Total 100,0 % 100,0 % 100,0 % 100,0 % 1
Slide 8: Total sales and PXC sales
1109,7 Mio. € 1032,5 Mio. € 971,5 927,0 Mio. € Mio. € ca. 50,1% of total 724,7 sales ca. 44% Mio. € 40,0 % of total of total 36,9 % sales of total sales 556,3 sales Mio. € 30,7 % of total 413,0 427,0 sales Mio. € Mio. € 341,6 Mio. € 223,3 Mio. € 2020 2021 2022 2023 2024 total sales PXC
Slide 9: Sales development and 2025 outlook
1200 1150-1175 1109,7 1033 1000 971 927 800 725 606 600 553 578 487 444 416 416 386 359 365 365 380 400 337 361 316 294 214 238 200 161 182 0
Slide 10: Sales revenue in million €
Sales revenue in million € Published half-year report 700,0 650,0 630,2 600,0 576,2 +9,4% 550,0 500,0 450,0 400,0 350,0 300,0 250,0 1-6/2024 1-6/2025 10
Slide 11: EBT before PPA in million €
EBT before PPA in million € Published half-year report 75,0 70,0 61,8 65,0 (9,8%) 60,0 50,1 +23,4% 55,0 (8,7%) 50,0 45,0 40,0 35,0 30,0 25,0 20,0 1-6/2024 1-6/2025 11
Slide 12: Strategy
Strategy cance |
Slide 13: Strategy Battery: Turnover 2029 > 2,000 Mio EUR
> 2.000 MIO EUR Strategy Battery TURNOVER 2029:
Slide 14: Turnover in Strategy Templates & Target 2029
Turnover in Strategy Templates & Target TARGET 2029 Turnover > 2.000 Mio. € > 2.000 1.744 1.536 1.363 1.175 1.109 1.033 725 578 487 2016 2018 2020 2022 2024 2025 2026 2027 2028 Target ACTUAL Strategy Template Target 2029
Slide 15: Turnover Potentials & Targets
Turnover Potentials & Targets Inorganic growth → new subsidiaries and partners We will have our own sales subsidiaries in every relevant DIY market until 2030. USA, Mexico, South Korea, India, Japan, Middle East, China, Malaysia, … Actual Organic Inorganic 1.109,7 Mio. € > 800 Mio. € > 200 Mio. € Ca
Slide 16: Main National Markets - by DIY Turnover
Main National Markets - by DIY Turnover 2023 main DIY market sizes (in EUR bn) United States 257.564 Canada mmm 24.215 Japon mmm 22.311 IN SHORT Ching Ml 21.681 Germany mmm 21.430 USA France mmm 21.404 53% of global market United Kingdom mmm 12.509 Australia mal 12.016 . Russia lm 8.707 Top 5 countr
Slide 17: New Strategic Developments: D2C, Professional, new categories
New Strategic Developments 1 2 3 D2C (direct to consumer) Einhell Professional Develop new product categories For Einhell D2C business we plan For Einhell Professional we plan >30% of We focus on new categories with big > 120 mio. EUR in the next five years PXC turnover in the next five years turnov
Slide 18: New Strategic Developments: supply chain, SAP, MOQ
New Strategic Developments 4 5 6 Volume outside China Supply Chain Optimization SAP Implementation >25% of our global volume will come We will optimize our supply chain in terms SAP S/4HANA will be our main ERP that from outside China of capacity, performance and cost enables us for future sales gro
Slide 19: Focus Product Groups and Category leadership
Focus Product Groups and Category leadership mea cance |
Slide 20: Success factors for Einhell to become synonym for cordless Freedom
Success factors for Einhell to become synonym for cordless Freedom 1 Broadest and most competent platform – cordless solutions for all applications in house & garden that the customer expects. Products of platform partners extend the use of our PXC batteries Innovative battery, charging, motor & rob
Slide 21: Focus of battery and charging technology
Focus of battery technology: >> Longer runtimes - endurance TWIN-PACK© TECHNOLOGY. 18V + 18V = 36V. >> More power - performance CORDLESS FREEDOM. FOR GARDEN & TOOLS. >> Longer life time 1 BATTERY. >> Better dust & water protection 1.000 POSSIBILITIES. HIGH-PERFORMANCE TOOLS. ENDURING BATTERIES. Focu
Slide 22: Our Platform Strategy
OUR PLATFORM STRATEGY. Einhell offers the broadest and most competent battery platform for the private home and garden owner. 2024 2029 300+ SKU‘s 450+ SKU‘s >>> Within this platform, it is very important that we offer a solution for every DIY task in the home and garden where the customer needs and
Slide 23: Own production location for batteries and chargers
OWN PRODUCTION LOCATION FOR BATTERIES AND CHARGERS Since 2023: In-house production of batteries and chargers in Kunshan/China Starting 2024: Battery production in Hungary At these production locations we will produce the following: ▪ Large volume batteries and chargers ▪ Additionally accessory batte
Slide 24: 3Ah + 4Ah Sealed Power X-Change Plus Battery
3Ah + 4Ah SEALED POWER X-CHANGE PLUS BATTERY 24
Slide 25: Short Circuit Detection
3Ah + 4Ah SEALED Power X-Change Plus Akkus SHORT CIRCUIT DETECTION 1. Water contact 2. Detection 3. Shut off 4. No damage, READY TO USE AGAIN after drying!
Slide 26: Professional
PROFESSIONAL + pet PUP’ POWER A y
Slide 27: Challenge Accepted!
THE LAST TWENTY YEARS: 2002 We did everything to establish ourselves as a reasonable strong DIY brand. 2021 - 2024 NOW IT’S TIME FOR THE NEXT STEP: 2025 We build a strong product range for the ambitious DIYer, tradesmen & landscapers. 2030 - 2032 CHALLENGE ACCEPTED!
Slide 28: Brand Positioning
Brand Positioning
Slide 29: Brand Positioning, Partnerships, Customer Target Groups
Brand Positioning Brand Partnerships Sharpening Customer Digital / Social Media Target Groups
Slide 30: Brand Positioning Statement
Brand Positioning Statement Positioning Einhell as the „Cordless Excellence“ and becoming market leader with Power X-Change in all countries with an own subsidiary.
Slide 31: Brand Partnerships with Mercedes & FC Bayern
Brand Partnerships with Mercedes & FC Bayern As a positioning accelerator, we have two brand cooperations that help us, (1) to position our brand faster to where we want to be, and (2) to build up our brand image. MAXIMUM PERFORMANCE COMPETENCE TECHNOLOGY DOMINANCE POWER SUCCESS ENDURANCE PASSION GL
Slide 32: Brand Partnership with Mercedes-AMG Petronas F1 Team
Brand Partnership with Mercedes-AMG Petronas F1 Team Visibility in 2024:
Slide 33: Brand Partnership with FC Bayern
Brand Partnership with FC Bayern Branding – improved visibility as Platinum Partner LED Board: Screen time: 4 min. LED board at FC Bayern home matches of German Bundesliga Logo on press backdrops: e.g. press conference backdrop, flash zone interviews, mixed zone Video wall in the stadium: Screen tim
Slide 34: Catching up with A-brand competitors within 4-5 years
Our clear target is that we catch up with our A-brand competitors within the next 4-5 years and become part of the international DIY champions league!! 2025 2029
Slide 35: Market Figures
MARKET FIGURES cance |
Slide 36: Power X-Change – Turnover Share
Power X-Change – Turnover Share Turnover Share PXC > 70% 80,0% > 70,0% 70,0% 65,0% 60,0% 60,0% 55,0% 50,2% 50,0% 44,0% 40,0% 40,0% 37,1% 31,0% 30,0% 24,5% 20,0% 10,0% 0,0% 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Slide 37: Cordless Tools market share
CORDLESS-TOOLS Market share Jan-Dez 2024 27,5% Others 18,2% 16,7% 16,0% 13,9% 21,8% Makita 11,4% Bosch Jan-Dez 2021 Jan-Dez 2022 Jan-Dez 2023 Jan-Dez 2024 green 21,1% Market share Einhell Bosch blue CUMULATIVE TOTAL MARKET (Tools & Garden) STRONGEST BATTERY PLATFORM ON THE MARKET. before Bosch & Mak
Slide 38: Cordless Garden Tools market share
CORDLESS- GARDEN TOOLS Market share Jan-Dez 2024 37,4% Others 35,7% 36,8% 34,0% 26,7% 12,7% Makita Jan-Dez 2021 Jan-Dez 2022 Jan-Dez 2023 Jan-Dez 2024 13,1% Market share Einhell Bosch CUMULATIVE TOTAL MARKET (Tools & Garden) STRONGEST BATTERY PLATFORM ON THE MARKET. before Bosch & Makita #1 BATTERY
Slide 39: Summary
SUMMARY
Slide 40: 2025 targets: sales, EBT, PXC share
Sales > 1. billion € EBT approx. 8% Increase PXC – share > 50% Expansion of the PXC range by + appro. 50 Skins TV-campaign in 12 countries Start of battery production in Hungary Continue M&A Search USA Stock split 1:3
Slide 41: Turnover 2025 guidance and milestones
Turnover > 1.150 – 1.175 Mio € EBT approx. 8,5 - 9,0% Power X-Change: more than 350 products until the end of 2025 Einhell PROFESSIONAL: more than 100 products until the end of 2025 Market research for company acquisitions in the USA SAP-Rollout at the central purchasing company Expansion of an infl
Slide 42: International expansion, focus product groups, brand strategy, financial strength
1. INTERNATIONAL EXPANSION Further high market opportunities due to international expansion High opportunities by scaling the sales base with the current range of products Successful Track-record over many years 2. FOCUS PRODUCT GROUPS Leading position in battery platforms High market growth rates,
Slide 43: Thank you for your attention!
THANK YOU FOR YOUR ATTENTION!
Slide 44: Disclaimer
Disclaimer This presentation contains forward-looking statements. Forward-looking statements are based on specific assumptions and expectations at the time of this presentation. They are therefore subject to risks and uncertainties and actual results may differ considerably from the results in such
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