Cl8 Holdings Limited · ASX:CL8
Cl8 — Carly Holdings — Investor Presentation (October 2022)
36 slides from Cl8's investor presentation, Oct 10, 2022
Slide 1: ASX Announcement: Investor Presentation
ASX ANNOUNCEMENT 10 OCTOBER 2022 INVESTOR PRESENTATION Carly Holdings Limited (ASX:CL8) (Carly or the Company) is pleased to release an updated Investor Presentation which includes details of the continued growth in subscription revenue and profitability metrics and continued success of the new vehi
Slide 2: Authorisation and About Carly Holdings Limited
This announcement was authorised to be given to ASX by the Board of Directors of Carly Holdings Limited. Authorised by: Chris Noone CEO and Director Carly Holdings Limited For more information please contact: Chris Noone CEO and Director Carly Holdings Limited E: [email protected] About Carly Hol
Slide 3: Car Subscription: The Future of Car Ownership
Car Subscription The Future of Car Ownership Investor Presentation October 2022
Slide 4: Disclaimer
Disclaimer The material herein is a presentation of non-specific background information about the current activities of Carly Holdings Limited (Carly Holdings or the Company). It is information given in summary form and does not purport to be complete. All persons should seek appropriate professional
Slide 5: Directors & Senior Management
Directors & Senior Management Chris Noone Robbie Blau Todd Hunter Adrian Bunter Stephen Abolakian Michelle Vanzella Chief Executive Officer Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director and Director Chris has a strong Robbie is CEO o
Slide 6: Corporate Structure - ASX: CL8
Corporate Structure - ASX: CL8 As at 30 September 2022 Shares on issue 116.3 m Options on issue 31.3m Market capitalisation $4.41 m 24.0% 27.6% Top Shareholders Willoughby Capital Pty Ltd 25.0% SG Fleet Management Pty Limited 19.8% Turners Automotive Group Limited 4.3% Mr Bin Liu 2.8% 24.3% 24.1% Al
Slide 7: Market Opportunity
Market Opportunity The Company The Ideal Solution Large Opportunity Carly Holdings is innovating in the Carly, Australia’s first flexible 38% of Australians would rapidly evolving automotive and car subscription service consider subscribing to a mobility markets in Australia. launched in March 2019. c
Slide 8: Why Carly?
Why Carly? Experience Solid Business Model Strong Growth 10+ years’ experience in the Carly operates a hybrid supply model Carly has recorded strong growth automotive industry, to most efficiently expand the despite Covid-19 demand and supply leveraging proprietary vehicle fleet regardless of market
Slide 9: What Is A Carly Car Subscription?
What Is A Carly Car Subscription? A fast, flexible and low-risk way for individuals and businesses to access quality new or used vehicles online for 30 days + ● one simple monthly subscription fee includes registration, insurance, maintenance and roadside assistance ● exclusive car use ● no break fee
Slide 10: Subscription Fills a Major Gap In the Mobility Market
Subscription Fills a Major Gap In the Mobility Market Cost Car Share 5.6 months 1 hr – 1 day Average subscription period Car Rental (June 2022) 1 – 14 days Car Subscription Outright Purchase & 30 days – 2 years Long-term Finance 2+ years Time 8
Slide 11: The Evolution Of Car Ownership
The Evolution Of Car Ownership Shift from Car Rise in use of Electric Vehicle Uptake of Multiple Ownership to Access Subscription Services Opportunity Mobility Solutions Ownership is increasingly From mobile phones to The adoption of electric Individuals and businesses being seen as a burden as on-d
Slide 12: A Proven Model with Strong Growth
A Proven Model with Strong Growth Since launch, Carly has achieved consistent Subscription Revenue growth despite Covid-19 lockdowns and vehicle supply shortages A highly successful transition to an asset heavy model focus has delivered greater control over vehicle supply and increased Subscription
Slide 13: Strong Growth in Subscription Revenue
Strong Growth in Subscription Revenue Revenue increasing as a proportion of transaction value Retaining a higher level of revenue as a result of the successful introduction of owned and financed vehicles 11
Slide 14: Revenue and Profit per Subscription Continue to Grow
Revenue and Profit per Subscription Continue to Grow As Carly grows, it is delivering material increases in revenue and gross profit though successful implementation of price increases, upselling to higher value subscription plans and retaining more profit from owned and leased vehicles. Average Per
Slide 15: Lifetime Value Continues to Grow
Lifetime Value Continues to Grow Through a range of fleet, pricing and operational activities, Carly is increasing the average value derived from each subscription Lifetime Value Metrics June 2021 June 2022 % Growth Retention 5.70 5.64 - 1% Period months months STV $5,622 $6,430 14% Subscription $2,
Slide 16: A scalable online marketplace with multiple supply and demand channels
A scalable online marketplace with multiple supply and demand channels Vehicle Supply Customer Demand Asset Light Fleet Consumer Market Marketing No Capital or long term commitment ● Families Online discovery ● Contractors ● Automotive manufacturers Insurance ● Relocators ● Automotive dealers ID ver
Slide 17: Carly's Competitive advantage
Carly’s Competitive advantage 10+ years industry experience Direct and licensing income Substantial industry partnerships Industry enabler, not a competitor Online customer acquisition Asset-light business model supplemented by direct control of vehicle supply Mass market proposition Peerpass verific
Slide 18: Key Milestones
DriveMyCar expands fleet over 20% with 101 Subaru Imprezas Key Milestones Strategic investment from Carly powers launch of Turners Automotive car subscription in NZ for Turners Automotive $1.5m finance facility secured Hyundai chooses Carly for car Launches subscription in 5.7 mth Average Carly Adds O
Slide 19: FY23 Growth Opportunities
FY23 Growth Opportunities Improving Conversion & Securing Supply and Electric, Hybrid & Business & Government Acquisition Costs Pathway to Profitability Hydrogen Vehicles Carly continues to optimise Carly has established a Carly is leveraging the Subscription is an ideal the technology platform to h
Slide 20: Australians Want More Suitable Ways To Access a Car
Australians Want More Suitable Ways To Access a Car * Survey conducted in June 2020 by OmniPoll amongst a national sample of 1228 people aged 18+. Respondents were drawn from the online consumer panel managed by Lightspeed Research, OmniPoll’s 18 online partner. Sample quotas were set for each state
Slide 21: Car Subscription Is The Future Of Mobility
Car Subscription Is The Future Of Mobility The Boston Consulting Group estimates the Car Subscription market in Europe and the US 1 combined could reach $30 billion to $40 billion by 2030. % % % 52 69 15 2027 of Global consumers of Australian Gen-Z of new car sales in By 2027 the would consider woul
Slide 22: Realising Opportunities
Realising Opportunities Global vehicle supply shortages also present significant revenue opportunities for Carly. Leveraging its broad industry relationships, Carly is actively pursuing and securing these opportunities. End of Lease Vehicle leases are expiring however replacement vehicles are Guaran
Slide 23: Vehicle Supply Market Conditions
Vehicle Supply Market Conditions The onset of the Covid-19 pandemic has not dampened consumer and business demand for vehicles; however it has had a negative impact on vehicle supply, caused by manufacturing plant closures and shortages of microchips which are now prevalent in all new vehicles. Whil
Slide 24: Why We Are Expanding our Leased & Financed Fleet
Why We Are Expanding our Leased & Financed Fleet 1 2 Increasing Vehicle Supply Margin Improvement Carly has been successful in securing new cars Leased and financed vehicles incur lower costs which match the types of vehicles that are in high and deliver a higher return than asset-light vehicles dem
Slide 25: Securing Asset Finance to Increase Fleet Size & Margin
Securing Asset Finance to Increase Fleet Size & Margin Carly has been successful in securing asset finance to expand the fleet of owned and leased vehicles, which has in turn driven strong increases in Subscription Revenue and unit economics. Since H2 2021, 55 vehicles have been purchased or leased.
Slide 26: Comparison of Vehicle Supply Models
Comparison of Vehicle Supply Models Carly has adopted a hybrid vehicle supply model which enables the securing of vehicles under the most advantageous arrangement according to market conditions. Example of the economic return provided for a Mazda CX-3 under the asset-light, leased and financed model
Slide 27: Industry Leading Collaborations
Industry Leading Collaborations Rentals for rideshare drivers and Supply of new Mitsubishi, Supply of new and the first accident replacement Renault, KIA, Subaru, ex-lease vehicles rental solution for Uber Nissan vehicles Referral partnership with leading Carly launched the first Integrated subscripti
Slide 28: Strategic Relationship SG Fleet
Strategic Relationship SG Fleet ● SG Fleet is the 2nd largest shareholder of Carly Holdings ● A dominant player in fleet management and leasing, SG Fleet manage over 250,000 vehicles and supply Carly with vehicles ● The B2B collaboration enables SG Fleet to offer subscription services to its customers
Slide 29: Strategic Relationship Turners Automotive New Zealand
Strategic Relationship Turners Automotive New Zealand Turners subscription is achieving significant traction in New Zealand: ● Turners Automotive is the 3rd largest shareholder of Carly Holdings ● Turners Subscription powered by Carly launched in September 2020 ● EV & hybrid vehicles > 40% of subscr
Slide 30: Strategic Relationship Hyundai Australia
Strategic Relationship Hyundai Australia ● Hyundai was the third largest car brand in Australia in “ The future of personal mobility will not be based solely around vehicle ownership and Hyundai will adapt to changing consumer demands. Through this partnership we will provide consumers 2021 with mor
Slide 31: Fraud Prevention Platform
Fraud Prevention Platform Carly has developed peerpass, a proprietary customer verification platform to assess and verify customers online before gaining access to a vehicle. peerpass assists Carly to reduce risk and improve conversion which delivers more subscribers at lower cost LOWER HIGHER MORE
Slide 32: Car Subscription for Business Exclusive ATO Product Ruling
Car Subscription for Business Exclusive ATO Product Ruling Carly has secured a product ruling from the Australian Taxation Office that provides a clear framework for Carly subscribers using cars for business or work purposes to claim tax deductions. The ATO Product Ruling is exclusive to Carly and doe
Slide 33: New Technology And User Experience
New Technology And User Experience Carly is continuously developing the technology platform to maximise conversion, minimise customer acquisition costs and create the best possible user experience for our customers. New Results Page New Car Details Page 31
Slide 34: ESG & Benefits of Car Subscription
ESG & Benefits of Car Subscription Car subscription is positively positioned relative to Environmental, Social & Corporate Governance (ESG) concerns and opportunities Subscription increases utilisation of existing vehicles • Subscription enables more efficient use of underutilised and dormant vehicl
Slide 35: Why invest in Carly Holdings?
Why invest in Carly Holdings? Carly Holdings is creating new ways to Carly Holdings is the only ASX-listed access vehicles that consumers and business focusing on the sizeable car businesses are demanding in a $55 billion subscription opportunity in Australia and New p.a. market Zealand Consumers &
Slide 36: Contact and investor newsletter
W: https://investors.carly.co/ E: [email protected] Sign up to our investor newsletter http://carly.co/investors/newsletter 34
Carly Holdings — Investor Presentation (October 2022) on 6ix