Longevity Health Holdings, Inc. · OTC:XAGE
Longevity Health — Carmell — Investor Presentation (November 2024)
26 slides from Longevity Health's investor presentation, Nov 20, 2024
Slide 1: A Bio-Aesthetics Revolution
November 2024 A Bio-Aesthetics Revolution
Slide 2: Forward-looking statements
Certain statements in this Presentation regarding Carmell Corporation (the “Company”) may be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”), and such statements are intended to qualify for the protection of the safe harbor
Slide 3: Carmell Leadership
Rajiv Shukla Executive Chairman 20+ year track record acquiring and investing in health focused science ~$68 billion in M&A ~45 control/growth investments Portfolio Manager/Managing Director, Morgan Stanley Inv Mgmt Private Equity Director, Citi Venture Capital International M&A lead, Pfizer Global
Slide 4: Executive Summary
Carmell SecretomeTM is among the biggest scientific advancements in the skincare industry over decades – pioneering science originally developed at Carnegie Mellon University Significant operational progress over last 6 months MedSpa ProSynergy collection launched Continued capital deployment to bui
Slide 5: Operational Progress
OPERATIONAL PROGRESS Developed product pipeline: 12 skincare products. Pioneering bio-aesthetic science. Reduced operational expenses and overhead by 57% (Aug ‘23 to Oct ‘24) Conducted clinical testing: by Dr. Leonard Miller, adjunct faculty at Harvard Medical School Completed safety testing: in-hou
Slide 6: Science-Backed Beauty Ascendant
SCIENCE-BACKED BEAUTY ASCENDANT
Slide 7: The Carmell Secretome: The Biggest Skincare Revolution in Decades
O CARMELL secretome”™ Hydrating Dew 2 NEWBEAUT Y FACE TREATMENTS BODY HAIR BEAUTYFORALL AWARDS SHOPPING SPA ABOUTUS HOME > FACE > SKIN CARE The Carmell Secretome: The Biggest Skincare Revolution in Decades A deep dive into a groundbreaking regenerative anti-aging innovation.
Slide 8: Carmell Secretome Has Attracted Strong Support From Key Opinion Leaders
Carmell SecretomeTM Has Attracted Strong Support From Key Opinion Leaders “It’s going to blow the aesthetic world open” Miami plastic surgeon Dr. Adam Rubinstein “The Carmell Secretome represents the most significant scientific advancement since SkinMedica’s Tissue Nutrient Solution.” Former Worldwi
Slide 9: Carmell's Pillars of Technology Differentiation
CARMELL’S 3 PILLARS OF TECHNOLOGY DIFFERENTIATION Carmell SecretomeTM Carmell Complete Care No Foul14TM Built by Biology proteins and bio-lipids instead of synthetic ingredients made in a chemistry lab Replenish rather than replace natural ingredients A “balanced diet for skin” composed of proteins,
Slide 10: Carmell Secretome - Built by Biology
“We may be stressing our skin by chronic exposure to chemical skincare which feels good temporarily but accumulates damage over time. Carmell’s “just as Nature intended” philosophy relies on billions of years of evolutionary design that has created proteins uniquely suited to human biology. By using
Slide 11: Carmell Complete Care
Most skincare products target only a single pathway with a “hero” ingredient, which doesn’t align with how biology actually works. The ‘Complete Care’ approach addresses multiple skin concerns - texture, pigmentation and inflammaging - using a cocktail of complementary ingredients designed to drive
Slide 12: New Frontier in Clean Cosmetics
Sulfates Silicones Silicates Phthalates PFAS Petrolatum Parabens Parfums Formaldehydes Food Allergens Ethanolamines Drying Alcohols Coal Tar Dyes Benzene We developed novel Micellar Micro-Emulsion to enable: Deeper penetration and better absorption Avoid the Foul14TM OUR 3 PILLARS OF DIFFERENTIATION
Slide 13: Visibly Improved Skin in Just Weeks
VISIBLY IMPROVED SKIN IN JUST 6 WEEKS Source: Dr. Leonard Miller Canfield photography Brown spots: melanin Red spots: vascularity
Slide 14: Our Product Pipeline Is Deeper Than Most Players
OUR PRODUCT PIPELINE IS DEEPER THAN MOST PLAYERS AT A COMPARABLE STAGE MedSpa ProSynergy Line ReInforce ProSynergy amplify treatment outcomes ReTone ProSynergy improve skin tone ReTone HP ProSynergy high potency skin tone ReTexture ProSynergy improve skin texture Rapid Recovery Crème support scar re
Slide 15: Our Strategy Is to Build Initial Traction in MedSpa Segment
OUR STRATEGY IS TO BUILD INITIAL TRACTION IN MEDSPA SEGMENT Medical professionals appreciate science-based skincare products over Marketing Hype Patients rely on the expertise of medical professionals to help them with new products, particularly with revolutionary new technologies Precedented pathwa
Slide 16: MedSpa Market Analysis
MEDSPA MARKET ANALYSIS MedSpa Market Overview, Ambwealth, Feb 2024 CIRO, Jan 2024 American Med Spa Association report, 2023 18.7% CAGR1 US Footprint2,3: ~20,000 doctors at 10,488 medical spas Plus, 27,528 spas – that don’t provide plastic surgery or dermatology services MedSpa Ownership: 67% owned b
Slide 17: MedSpa Customer Analysis
MEDSPA CUSTOMER ANALYSIS1 Skin Resurfacing 23% Fillers 10% Body Contouring 6% Age Groups Gender Procedures * Neuromodulators are aimed at reducing wrinkles and frown lines (skin texture) 92% of MedSpas offer skincare products. $130k average annual revenue from skincare products. 18% of annual revenu
Slide 18: Compelling Business Logic for MedSpa Businesses
COMPELLING BUSINESS LOGIC FOR MEDSPA BUSINESSES ProSynergy = Synergy with Professional treatments Radiofrequency Microneedling Laser Resurfacing Micro-coring Chemical Peels Skincare products improve treatment outcomes without requiring: Equipment capex Personnel costs Consumables costs MedSpa markup
Slide 19: Current MedSpa Sales Footprint
CURRENT MEDSPA SALES FOOTPRINT Florida California Texas Massachusetts Pennsylvania North Carolina Oregon Tennessee
Slide 20: Sales Strategy: Expanded Penetration
SALES STRATEGY: EXPANDED PENETRATION B2B Sales Force Continue to penetrate MedSpa market Carmell SAB comprised of internationally renowned plastic surgeons and dermatologists Launched dedicated doctor campaign Launched in-office and virtual trainings with office teams Recruit full-time and part-time
Slide 21: Brand Building 3-Prong Approach
Social Media: Grew Instagram community by ~10x in last 3 months Public Relations: 15 articles, 4.8M reach, $670K Ad value Tested paid media, email marketing and Search Engine Optimization strategies BRAND BUILDING 3-PRONG APPROACH Customer Engagement Media + Digital Marketing Medical Credibility See
Slide 22: Customer Engagement: NFL WAGs
CUSTOMER ENGAGEMENT: NFL WAGs September 5, 2024, Launched first partnership with Ladies Playbook, leading organization for NFL wives and girlfriends 4 dedicated events: Seattle, Minnesota, NY, Miami 60+ influential WAGS 20+ testimonials
Slide 23: Customer Engagement: Salon Event
CUSTOMER ENGAGEMENT: SALON EVENT October 8, 2024, Pop-up experience at Blushington Beauty Lounge Launched Regenerative Elixir Pre-Makeup Service with Sir John, one of the most sought-after celebrity makeup artists in the world to Beyonce, Margot Robbie, Priyanka Chopra and more. 50+ attendees for de
Slide 24: Media Marketing: PR Traction
MEDIA MARKETING: PR TRACTION 15 articles 4.8 million reach $672K Total Advertising Value ~19x $36k spend
Slide 25: Strong Initial Customer Response
STRONG INITIAL CUSTOMER RESPONSE 9 out of 10 customers (95%) read product reviews before purchasing something 58% of these shoppers say they are willing to pay more for products with good reviews1 SLT Consulting, Hero Products in the Beauty Industry Feb 2024 Reviews on Carmell website over the last
Slide 26: ProSynergy Creme
ProSynergy Creme » QUIOJOIDIS TTAW&Vvo « QUIOJOIDIOS: THWevo ~ QUIOJOIDIS © THAW) | Relnforce ProSynergy Creme » VUUOJIIDIS THIWEV) Wald ABsaUASOld 81N}XeLy 25