Ford Mtr Co del · NYSE:F
Ford Mtr Co del — Ford Motor Company — Barclays Global Automotive Conference 2014
31 slides from Ford Mtr Co del's conference presentation, Nov 19, 2014
Slide 1: Barclays Global Automotive Conference
Kumar Galhotra Ford Motor Company Vice President and President, Lincoln Barclays Global Automotive Conference November 19, 2014
Slide 2: Our Plan
OUR PLAN -- • Continue implementation of our global Plan: − Aggressively restructure to operate profitably at the current demand and changing model mix − Accelerate development of new products our customers want and value − Finance our Plan and improve our balance sheet − Work together effectively a
Slide 3: Ford Is A Substantially Stronger Company
FORD IS A SUBSTANTIALLY STRONGER COMPANY One Ford product portfolio deployed globally; vehicle platforms rationalized Quality improved Advanced technology launched across our products, including SYNC, EcoBoost and electrification Ford brand revitalized Strong business in North America sustained; pro
Slide 4: One Ford Long-Term Objectives
ONE FORD LONG-TERM OBJECTIVES People Working Together As A Lean, Global Enterprise For Automotive Leadership More Top Quartile Highly Balanced Total Operating Regarded Top 5 Regional Shareholder Margins By All Sales & Return 8 - 9% Stakeholders Segment (TSR) Profits Delivering Profitable Growth For
Slide 5: One Ford Strategic Framework
ONE FORD STRATEGIC FRAMEWORK Complete Profit Family Of Innovative = Strong Serving Mobility Revenue Brands All Markets Best-In-Class X Vehicles Solutions Margin PROFITABLE GROWTH Large FOR ALL Americas Asia Pacific Medium Europe, Small Middle East “Turbo Machine” & Africa Product Excellence Innovati
Slide 6: 2014 and 2015 Guidance
2014 AND 2015 GUIDANCE 2014 2013 First Nine 2015 Results Plan Outlook Months Outlook Planning Assumptions (Mils.) Industry Volume* -- U.S. 15.9 16.0 - 17.0 16.8 16.7 16.8 - 17.5 -- Europe 20 13.8 13.5 - 14.5 14.5 14.5 14.8 - 15.3 -- China 22.2 22.5 - 24.5 23.8 23.5 24.0 - 26.0 Key Metrics Automotive
Slide 7: The Lincoln Motor Company
THE LINCOLN MOTOR COMPANY l
Slide 8: Growth Opportunity Ahead
GROWTH OPPORTUNITY AHEAD 2013 Ford Global Market Share (7.3%) By Segment 10.1% 8.8% Ford share of segment 6.7% 1.2% % of industry 53% 17% 21% 9% Small Medium & Large Trucks Luxury Opportunity For Lincoln To Grow In Luxury Segment SLIDE 7
Slide 9: Global Luxury Industry Volume and Profit
GLOBAL LUXURY INDUSTRY VOLUME AND PROFIT Global Luxury Industry Volume Luxury Industry Profit Pool (Mils.) Luxury 10.7 Share Of Total Industry 7.5 Luxury All Other 4.4 10% 9% 8% 2000 2013 2020 Luxury Segment Growing Rapidly; Represents Large Portion Of Global Automotive Profitability Source: 2000 an
Slide 10: Lincoln's Opportunity Ahead
LINCOLN’S OPPORTUNITY AHEAD • Rapidly growing global luxury segment with about a third of the global industry profit pool • Well positioned to retain Ford customers moving to luxury segment • U.S. and China to represent nearly 50% of global luxury sales by 2020 • Lincoln and its long heritage well r
Slide 11: Lincoln Strategic Priorities
LINCOLN STRATEGIC PRIORITIES Clear Brand Definition Unique And Compelling Products Distinctive Client Experience And Dealer Network Clear Strategic Priorities To Build A Strong, Profitably Growing Lincoln SLIDE 10
Slide 12: Lincoln Brand Pillars
LINCOLN BRAND PILLARS These Attributes Are The Foundation Of Our Brand SLIDE 11
Slide 13: Lincoln Growth Plan
LINCOLN GROWTH PLAN • A clearly distinguished luxury brand • Dedicated Product Development, Design, Marketing Sales and Service team • Expanded line-up of unique and compelling products • A distinctive luxury client experience • Enter China Long-Term Plan To Grow Lincoln Is Under Way SLIDE 12
Slide 14: Lincoln Product Plan
LINCOLN PRODUCT PLAN Navigator MKT MKX MKC MKS MKZ New Entry New Entry 2014 2020+ Launch Steady Cadence Of Unique And Compelling Products SLIDE 13
Slide 15: Lincoln – New Generation of Product
LINCOLN – NEW GENERATION OF PRODUCT MKZ MKC MKX CONCEPT NAVIGATOR NAVIGATOR MKT Product Transformation Has Begun SLIDE 14
Slide 16: 2014 October Year-to-Date U.S. Sales Growth
2014 OCTOBER YEAR-TO-DATE U.S. SALES GROWTH COMPARED WITH 2013 15% 8% Luxury Industry Total Lincoln Lincoln Gaining Share And Momentum With New Products SLIDE 15
Slide 17: Lincoln MKZ Performance
LINCOLN MKZ PERFORMANCE Average Unit Transaction Price MKZ Performance • Ranked #1 in J.D. Power APEAL study $38,900 for exterior styling, technology, comfort and storage • YTD October sales are up 10% vs. $29,600 2013 • Share of U.S. mid-size luxury segment up from 5.2% in 2012 to 6.3% October 2014
Slide 18: Lincoln MKC Launch - Share of U.S. Small Luxury Utility Segment
LINCOLN MKC LAUNCH - SHARE OF U.S. SMALL LUXURY UTILITY SEGMENT 9.7% 8.9% 7.4% 7.1% Ad Campaign MKC Initiated 3.1% 2.6% May June July August September October MKC Demonstrating Strong Share Growth SLIDE 17
Slide 19: Lincoln China Launch
LINCOLN CHINA LAUNCH • Introduced brand in April • Launched MKZ and MKC end of October • 3 dealerships opened in early November, on track to have 8 dealerships operational by year end; additional 17 in 2015 • Implementing a distinctive client experience -- the “Lincoln Way” • Product designs incorpo
Slide 20: The Lincoln Way – Unique Customer Experience
THE LINCOLN WAY – UNIQUE CUSTOMER EXPERIENCE Lincoln Institute Graduation Ceremony “Lincoln Way” Video SLIDE 19
Slide 21: China Dealership Grand Openings
CHINA DEALERSHIP GRAND OPENINGS Lincoln Institute Graduation Ceremony Lincoln Dealerships In Beijing, Shanghai, And Hangzhou Opened On November 6 SLIDE 20
Slide 22: China Lincoln Dealerships
CHINA LINCOLN DEALERSHIPS Implementing A Distinctive Client Experience SLIDE 21
Slide 23: Lincoln Volume Outlook
LINCOLN VOLUME OUTLOOK ~ 300,000 Rest Of World China Global 100,000 U.S. U.S. 2013 2020 Long Term Strong Global Growth Planned For Lincoln SLIDE 22
Slide 24: Lincoln Investment and Profitability
LINCOLN INVESTMENT AND PROFITABILITY Capital Spending (Bils.) Operating Margin $1.0 > $2.5 Billion Over Period Leading Luxury Returns: Double Digit $0.5 Breakeven 2014 2015 2016 2017 2018 2019 2014 2020 Investing For The Future SLIDE 23
Slide 25: Key Takeaways
KEY TAKEAWAYS • Committed to leveraging Lincoln’s substantial growth opportunity globally, with strong focus in China • Developing a clearly distinguished luxury brand with an expanded line-up of unique and compelling products and technologies • Implementing a distinctive luxury client experience gl
Slide 26: The Lincoln Motor Company
THE LINCOLN MOTOR COMPANY |
Slide 27: Risk Factors
RISK FACTORS Statements included or incorporated by reference herein may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts, and assumptions by our management and involve
Slide 28: Appendix
APPENDIX
Slide 29: 2014 Income from Continuing Operations
SECRET 2014 INCOME FROM CONTINUING OPERATIONS SLIDE 28 1 APPENDIX
Slide 30: Special Items
SECRET SPECIAL ITEMS SLIDE 29 2 APPENDIX
Slide 31: Automotive Sector Operating-Related Cash Flows Reconciliation to GAAP
SECRET AUTOMOTIVE SECTOR OPERATING-RELATED CASH FLOWS RECONCILIATION TO GAAP SLIDE 30 3 APPENDIX
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