Agora Sa · GPW:AGO

Agora Sa — Q3 2011 Earnings Presentation

13 slides from Agora Sa's earnings presentation, November 2011

  1. Slide 1: Investor presentation: Financial and market performance 3Q 2011

    Investor presentation Financial and market performance 3Q 2011

  2. Slide 2: Advertising market slowdown

    Advertising market slowdown Quarterly ad spend performance Quarterly performance of ad market segments Yoy % change +8.5% 8.5% yoy % change 10% 48% +6. +6.5% +6.5% 6.5% +4. +4.5% +2.5% 2.5% +2.0% 2.0% 40% 0% 0% 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 32% -5.5% 5.5% 24% -10% -8.0% 8.0%

  3. Slide 3: Revision of advertising market estimates

    Revision of advertising market estimates Previous advertising market estimates for 2011 Current advertising market estimates – November 2011 24% 24% yoy % changer yoy % changer 18% 18% 13-17% 13-17% 12% 12% 7-9% 7-9% 6-8% 6-8% 3-5% 3-5% 3-5% 6% 6% 2-4% 2-4% 2-4% 0% 0% Total ad television Internet ma

  4. Slide 4: Financial performance of the Agora Group

    Financial performance of the Agora Group Growth of revenues caused by consolidation in the Group’s results the revenues of Helios PLN million 3Q 2011 yoy change 1-3Q 2011 yoy change S.A.. Additionally, positive contribution of Radio, Outdoor and Internet segments. Revenues, incl.: 283.6 15.0% 898.7

  5. Slide 5: Segment performance: Newspapers

    Segment performance: Newspapers (Gazeta Wyborcza, Metro, Special Projects, Printing Division) Financial performance¹ PLN million 3Q 2011 yoy change 1-3Q 2011 yoy change Revenues, incl.: 132.9 (7.6%) 436.8 (7.2%) The decline in revenues caused mainly by limited expenditure in - advertising in Gazeta

  6. Slide 6: Position of Gazeta Wyborcza in dailies segment

    Position of Gazeta Wyborcza in dailies segment % share in copy sales of selected dailies¹ Weekly readership reach in 3Q11¹ 100% no of readers Fakt 3.9 million 13.0% Thou. copies 75% Gazeta Wyborcza 3.6 million 12.1% Super Express 1.7 million 5.6% 50% Metro 1.7 million 5.5% 27% 27.7% Rzeczpospolita 1

  7. Slide 7: Metro and Special Projects

    Metro and Special Projects Metro Special Projects Financial performance Financial performance z3.5% PLN million 24 PLN million 42 22 yoy % change 39 yoy % change y0.3% 20 36 18 33 16 30 27 14 24 12 21 10 y10.4% 18 8 15 6 2.0 mln 2.7 mln 12 z24.7% 4 1.4 mln 9 0.0 mln 6 1.2 mln 2 -0.5 mln -0.8 mln -0.

  8. Slide 8: Growth of revenues in Internet segment

    Growth of revenues in Internet segment Financial performance¹ Position in thematic categories (August‘11)4 PLN million 3Q11 yoy change 1-3Q11 yoy change Category Real users Gazeta.pl position Revenues, incl.: 26.0 11.1% 81.4 15.5% Communities 6.5 #3 - display ads 18.0 13.2% 57.4 21.6% - ad sales in

  9. Slide 9: Outdoor segment improves operating results

    Outdoor segment improves operating results Financial results AMS ad market share in 3Q11 ² PLN million 3Q11 yoy change 1-3Q11 yoy change yoy pp and % change Growth of ad revenues in Revenues, incl.: 40.1 12.0% 126.0 8.8% accordance with outdoor ad AMS expenditure growth. 27% - advertising 39.3 12.0%

  10. Slide 10: Segment performance: Magazines

    Segment performance: Magazines Financial results Ad spend structure in monthlies in 3Q11 PLN million 3Q11 yoy change 1-3Q11 yoy change yoy pp change Decrease resulting Agora Revenues incl.: 17.6 (10.7%) 56.4 (10.5%) from reduction in Gruner+Jahr 10.0% prices of selected †1.7pp 15.5% - copy sales 7.4

  11. Slide 11: Segment performance: Radio

    Segment performance: Radio Financial results¹ Radio ad market structure in 3Q11 Grupa Time yoy % and pp change PLN million 3Q11 yoy change 1-3Q11 yoy change 17.0% Result of growing radio Revenues, incl.: 21.4 30.5% 62.0 17.9% advertising expenditure and z2.0pp higher revenues from brokerage - ad rev

  12. Slide 12: Cinema business in the Agora Group

    Cinema business in the Agora Group Financial performance Number of tickets sold in the Helios cinemas yoy % change million tickets PLN million 3Q2011 1-3Q2011 6 + 3.0% 3.0% Revenues incl.: 48.9 143.7 5 - tickets 34.8 104.3 - food & beverages 10.3 30.5 4 - advertising 3.2 7.7 Operating cost, incl.: 4

  13. Slide 13: Disclaimer: This presentation has been prepared by Agora SA

    This presentation has been prepared by Agora SA (the "Company"). The data and information contained on the individual slides do not show a complete or coherent financial analysis, nor present the commercial offer of the Company and serve for information purposes only. A detailed description of the b

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