Axis Bank Limited · NSE:AXISBANK
Axis Bank — Investor Presentation (2015)
23 slides from Axis Bank's investor presentation, 2015
Slide 1: How digitalisation is changing user experience
How digitalisation is changing user experience
Slide 2: Forward-looking statements disclaimer
Harbo Except for the historical information contained herein, statements in this release which contain words or phrases such as “will”, “aim”, “will likely result”, “would”, “believe”, “may”, “expect”, “will achieve”, “propose to”, “target”, “will continue”, “anticipate”, “estimate”, “intend”, “plan
Slide 3: Global Internet penetration
connected 70.4% (18.9%) 34.8% (45.6%) Global Internet 42% penetration Europe North Asia America Middle 27.5% (10.3%) East Contribution of Asia 86.9% (10.1%) Africa 46% to Global South 48.1% (3.7%) America Australia Contribution of 52.4% (10.5%) 72.1% (0.9%) 64% China & India to Asia Internet Penetra
Slide 4: Internet usage through mobiles
Internet usage through mobiles Medium Internet accessed through (%) Primary medium for Internet access 79 60 34 16 6 5 Data for Jun’15 Jul-13 Jun-14 May-15 Desktop Mobile Tablet India (Jul’15) 30% 69% 1% Source: StatCounter
Slide 5: Integrating seamlessly
seamlessly integrating Digital natives expect more Connected rural customers Digital adoption No of transactions per active user per month Source: McKinsey Bank Benchmarking Survey • Boundaries are fast blurring • Mobile internet usage • Pricing is not King, User between physical and virtual world •
Slide 6: Customers researching online pre-purchase; Axis Bank social media footprint
Customers researching online pre-purchase (%) Axis Bank footprint on social media Personal Loan - 53 Savings Account - 62 Auto Loans - 63 Life Insurance - 66 Credit Cards - 70 3rd largest bank on Facebook worldwide 66% changed their mind about product & brand after online research 1st Indian BFSI br
Slide 7: Mobile Banking will redefine transaction banking
Mobile Banking will redefine transaction banking • POS payment by mobile • Insurance premiums • P2P remittance/transfer • Shopping on mobile • Bill and utility payments • Government payouts • Ticket bookings • Cash management • Mobile top-ups instructions (business) ~30% ~45% ~65% ~80% Financial Inc
Slide 8: Anytime anywhere banking
anytime anywhere banking Branch in a Mobile Instant gratification Rural integration • All banking services on mobile • Instant credit assessment & loan • SMS banking with personalised experience approvals • IMT enabled card-less withdrawal • Ease of use for Youth – mobile to • Instant account openin
Slide 9: Moments of Truth
Moments of Truth Analyse Identify results to monitor the moments performance& and context optimize outcomes start small with a platform to extend Engineer Design our platforms the engagement and processes
Slide 10: Mobile First
Mobile First • Multiple registration options • Add beneficiaries & transfer funds instantly • Highly secure – SIM, Device lock • Personalisation options • Instant conversion to EMI • Instant redemption of Rewards • Unique control options – Debit / Credit Cards
Slide 11: Mobile banking features
Instant Personal Loan Book Locker on Mobile Phone FD & RD on Mobile Shake for Offers Touch ID for iPhone users Apple Watch
Slide 12: 2015 Indian Mobile Banking Functionality Benchmark
Source: 2015 Indian Mobile Banking Functionality Benchmark, Jul’15
Slide 13: Axis Mobile growth in FY15 over FY14
1.76 Mn 75% Overall mobile Growth in registrations Axis Mobile users `12,636 Cr Overall Spends 324% 76% growth in growth in spends transaction count Growth in FY15 over FY14
Slide 14: Self servicing capabilities and enhanced fulfillment
Self Servicing Capabilities WiFi at Branches Electronic Branches Cash Recyclers Cheque Deposit Kiosks Enhanced Fulfillment Capabilities Real time generation of PIN via Universal Insta PIN ATM or IVR for new and existing KYC generation cards Single set of documents for all customer’s relationship acr
Slide 15: Digital tools
Digital tools Instant Credit Card on tablet Instant Deposit Account on tablet CRM / Lead Management System Mobile Apps with geo-tagging
Slide 16: NFC Contactless, Agri Loans on Tablet, Payment Gateway
NFC Contactless Agri Loans on Tablet First bank to issue Debit card Image based Lead fulfillment NFC cards on (Domestic/ processing through tablet MasterCard International) app Fast, easy and secure way to pay by Lead Generation Shikhar View for card for purchases in CRM TAT calculation Payment Gate
Slide 17: Dramatic reduction in TATs, errors, complaints and costs
Electronic data Automated processing capture at source & checks 6 1 System driven 5 Digitisation 2 Workflows & communication with themes escalations customer / vendor 4 3 Image based Zero offline data files document movement dramatic reduction in TATs, errors, complaints and costs across Savings / C
Slide 18: Big Data & Analytics
BIG DATA & ANALYTICS Spending Channel Bank Social Media patterns Usage Interactions Product Credit Customer Behavior Portfolio Information Profitability
Slide 19: Branch Analytics, RM Performance Monitor, Salesforce Tracker
Branch Analytics RM Performance Monitor Salesforce Tracker
Slide 20: End-to-end digital
end-to-end digital agenda Large scale transformation to ready the Bank's IT for digital banking
Slide 21: India's first multi-social payment app
India’s first multi-social payment app Send and Ask money instantly Integrate with Social connects Register from your mobile Attach video, audio & images Beneficiary details not needed
Slide 22: Shop Pay Wallet
SHOP Seamless shopping experience PAY Simplified payments & transfers WALLET Multi-purpose wallet BANK Completely digitised bank AND MUCH MORE…
Slide 23: Thank You
Thank You