ALFI, Inc. · OTC:ALFIQ
ALFI — Investor Presentation (May 2022)
24 slides from ALFI's investor presentation, May 2022
Slide 1: Real Targeting. Real Impressions. Real Time.
Real Targeting. Real Impressions. MEDIA DECK 2022 Real Time.
Slide 2: Verified Impressions: The Missing Piece
Verified Impressions: The Missing Piece Consumers Want… Advertisers Want… The Disconnect Ads relevant to them Reach their actual audience § Budgets are wasted... § Brands are eroded… § Nobody wins… Real Time Audience Matching. Powered by AI. getalfi.com | 2
Slide 3: Only Invest In Verified Impressions of your actual targeted audience
Only Invest In Verified Impressions of your actual targeted audience Target Audience Match § Demographics AI detects and only serves § Geolocation ads to targeted audience § Daypart Optimize Track § A/B test campaigns § QR code scans § Adjust campaign on § Impressions by time/ performance location/d
Slide 4: Target Audiences – When & Where You Want Them
Target Audiences – When & Where You Want Them Moment: Moment: Moment: Night out with friends Lunch with Colleagues March Madness Male, 21 - 25 Female, 18 - 34 Male, 18 - 54 Nightlife district Business neighborhood Point of Interest Evening Lunchtime March-April QR Code ALFI | Verified Impressions ge
Slide 5: Machine Learning Models
Machine Learning Models Our ML models consistently outperform the industry leaders. We design, build, train and test all of our models in-house in order to ensure the highest accuracy and quality of results. VERIFIED IMPRESSION AGE DETECTION GENDER RECOGNITION 93% Accuracy + 4 Years Accuracy 95% Acc
Slide 6: Precision Targeting for Every Single Impression
Precision Targeting for Every Single Impression Male 29yrs Male 35yrs DETECTION RANGE Up to 16 ft. PRIVACY PROTECTION No Data Saved ALFI | Machine Learning Models getalfi.com | 6
Slide 7: SaaS Solution Rollout to Airports, Malls, Stadiums
SaaS Solution Rollout to Airports, Malls, Stadiums BWI Marshall is excited about Alfi’s ability to significantly enhance the passenger experience and the performance of our traditional kiosks. Ricky Smith CEO Baltimore-Washington International Airport ALFI | SaaS getalfi.com | 7
Slide 8: Rideshare Experience
Rideshare Experience getalfi.com | 8
Slide 9: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 10: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 11: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 12: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 13: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 14: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 15: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 16: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 17: Rideshare Experience
Rideshare Experience ALFI | Rideshare Experience getalfi.com | 9
Slide 18: Rideshare Audience Demographics
Rideshare Audience Demographics Advantage: Exposure Advantage: 90% 52% 23 min. Millennials Average Rideshare Ages 18-44 Ages 25-34 Trip 2 + 202 + 289 Alfi Overindexing Alfi Overindexing on Ages 18-44 1 on Millennials High Income: 54% 46% $90K+ 2x Higher Users Vs other HHI 3 Female Male 1: Compared t
Slide 19: 18 U.S. Markets Total 16 of top 18 DMAs
18 U.S. Markets Total 16 of top 18 DMAs DMA Availability Los Angeles Chicago Philadelphia Dallas-Ft. Worth San Francisco Washington, DC Houston Boston Atlanta Tampa-St. Pete Phoenix Miami-Ft. Lauderdale Denver Orlando Austin Las Vegas San Diego Seattle ALFI | US Coverage getalfi.com | 11
Slide 20: Case Study: Mobile Gambling Startup
CASE STUDY Mobile Gambling Startup GOAL: Drive App Download • Maintain 30% user growth monthly average 30% • Track campaign metrics fast and accurately SOLUTION: Reach Digital Gamblers Monthly User Growth Goal • Alfi audience strong overindex on ‘Digital Gamblers’ • QR and promo code mix to download
Slide 21: Gender Targeting ROI Case Study
Gender Targeting ROI CASE STUDY x2.9 Lift: Targeting Women GOAL: Measure Impact of Targeting Demographic Profiles • Use QR codes to measure Conversion Rate SOLUTION: Creatives targeting & served to Male + Female • 4 week campaign using 2 creatives served at 3 groups (M, F, both) • Detect Male or Fem
Slide 22: First of-its-kind Campaign Reporting
First of-its-kind Campaign Reporting Who What When Where Breakout Age & Gender Engagement by creative & Campaign Time & Weekday Location & POP Impression by Gender Campaign Impression by Day of Week Impression Delivery by Geo Impression by Age Creative Hourly Impressions v ALFI | Campaign Reporting
Slide 23: Digital Screen Advertisements Technical Specifications Guidelines
Digital Screen Advertisements Technical Specifications Guidelines Images Images Videos Videos File Format JPG MOV or MP4 Static Color Space RGB or CMYK Dimensions 1920 x 1080 1920 x 1080 Format Ratio 16x9 (Landscape) 16x9 (Landscape) Max File Size 10 MB 50 MB ALFI | Technical Specifications getalfi.
Slide 24: Christopher Whalen
Christopher Whalen VP National Sales [email protected] +1 917.690.2127 Alfi UK Alfi Miami Alfi Denver City Exchange Building, 5th Floor 429 Lenox Avenue, Suite 547, Triangle Building 1550 Wewatta Street 11-13 Gloucester Street, Belfast, BT1 4LS Miami Beach, Florida 33139, USA Denver, CO 80202, USA +