Blackbaud, Inc. · NASDAQ:BLKB
Blackbaud — Blackbaud webinar: Measurement and Impact (#GivingTuesday) (December 2014)
36 slides from Blackbaud's conference presentation, December 2014
Slide 1: Asha Curran, Art Taylor, Josh Lamont & Madeline Turner
Asha Curran - @radiofreeasha Art Taylor - @wisegiving Josh Lamont & Madeline Turner - @blackbaud @GivingTues givingtuesday.org
Slide 2: Asha Curran
Asha Curran Director, Center for Innovation & Social Impact 92Y @radiofreeasha
Slide 3: GivingTuesday
12.2.2014 | www.givingtuesday.org
Slide 4: GivingTuesday
12.2.2014 | www.givingtuesday.org
Slide 5: GivingTuesday 2013 results
40+ Countries had active #GIVINGTUESDAY efforts in 2013 10,000+ Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY 40% 270% Year-over-year Online donation 3BILLION+ increase in the volume on dollar value of Tuesday after Total global impress
Slide 6: Partner logos
salesforce J THE “wy CASE FOUNDATION - = Microsoft a P PayPal for Good. , Network
Slide 7: GivingTuesday
07/05/14 12.2.2014 | www.givingtuesday.org
Slide 8: Moving the Needle in Fundraising
#GISYVINGTUESDAY “Moving the Needle in Fundraising” Organizations who participate in #GivingTuesday are attracting new donors and raising more money than their peers. In 2013, nonprofits who participated in #GivingTuesday outgrew their non-participating peers in the all important December fundraisin
Slide 9: The Chronicle of Philanthropy coverage
THE CHRONICLE OF PHILANTHROPY HOME NEWS FUNDRAISING GIVING MANAGING CAUSES FACTS&FIGURES JOBS WEBINAR HE. OF IT. "Ss sescrmevosmonrmes OQ, The Leading Business Publication For Nonprofit Management HOME OBS ARTI GS INAGEMENTTIPS GRANTS = RESOURCE MARKETPL. = Comment (1) Job Cer News & Articles > #Giv
Slide 10: #GivingTuesday social post
When you emoower your in é #GIWINGTUESDAY & iz a \ GIVING TUESDAY % We give because we E believe in helping those } eed! ; whore aioe 3 | heidikium ¥ Follow Pata Do it for our friends in need rderss.org/1e33jyR #givewithmeaning #givingtuesday @redcross @AngelAlessandra A twitpic.com/dngsaf 4 GHZiING
Slide 11: GivingTuesday
12.2.2014 | www.givingtuesday.org
Slide 12: A Little Goes a Long Way
A LITTLE GOES A LONG WAY Donate on A, *Givingtvesday vA 12-3-2013 SPEERAEBRARESIS SSIES SEES ERED OLED IESE EY SEREREAGEEREDERED ERG RSREREL DSSS RSE OES AMAA ADAAASAAASAOASAOLOORDAROLEDOLSI LERERBRAIESSDIDIDEDESSSSESOEETAEREE SEL ED ELE EEE SE ORFS EE Sa cl
Slide 13: Community #GivingTuesday efforts
RUTLAND MORE #GIVINGTUESDAY™ #GIYINGTUESDAY DECEMBER 2 #GI¥INGTUESDAY SALINE #GivingTuesdayCFL #lansinglowes #GIS¥INGTUESDAY #GivingTuesday December 2, 2014 #GI5Z7INGTUESDAYAR
Slide 14: Participating countries
YI PUPPY AUSTRALIA BRAZIL CANADA IRELAND ISRAEL Y x WY <1 i> LATIN AMERICA MEXICO NEW ZEALAND SINGAPORE UNITED KINGDOM
Slide 15: Black Friday. Cyber Monday. GivingTuesday
BLACK FRIDAY. CYBER MONDAY. #GISVINGTUESDAY NEWS TOOLS JOIN GLOBAL DECEMBER 2, 2014 G Al NG BIGGER
Slide 16: Recommendations for Your #GivingTuesday Initiative
Recommendations for Your #GivingTuesday Initiative Art Taylor, President & CEO BBB Wise Giving Alliance November 25, 2014 16
Slide 17: BBB Wise Giving Alliance
BBB Wise Giving Alliance • Completes rigorous charity evaluations based on 20 holistic BBB Charity Standards • Seeks to verify charity trustworthiness • Recommendations for ensuring successful and ethical Giving Tuesday campaigns that help donors Give Wisely 17
Slide 18: 1. Avoid Emphasis on Financial Ratios
1. Avoid Emphasis on Financial Ratios in Giving Tuesday Messages • Encourage public to donate on December 2nd • Focusing on financial ratios as a means to ensure donor trust is a mistake • Ratios don’t provide the full picture of charity performance • BBB WGA uses BBB Charity Standards that address
Slide 19: Gon 20% 11%
4. ¢ Gon 20% 11% Finances = — Ethics = = = = =~ ~—_—_—s&RRessullts
Slide 20: The Overhead Myth letter
s A me Alllance EW cuwesrar CHARITY NAWIGATOR THEOVERHEAQ vr MOVING TOWARD AN OVERHEAD SOLUTION ‘To the Nonprofits of America: ‘We write to ask for your help to end the Overhead Myth—the false conception that financial ratios are a proxy for overall nonprofit performance. Last year we wrote a letter
Slide 21: 2. Ensuring accurate campaign messages
2. Ensuring accurate Giving Tuesday campaign messages • Importance of oversight of staff that produces campaign messages • Reducing the size of messages for a tweet or Facebook post should not reduce accuracy • Double check facts, figures, photos and financial references made • Your organization nam
Slide 22: 3. Cause-related marketing on Giving Tuesday
3. Cause-related marketing on Giving Tuesday • Some Giving Tuesday campaigns will involve sale of good or services that benefit a charity • BBB Standard #19 calls for disclosure • Promotion should specify actual or anticipated amount of purchase to benefit the charity • And, if applicable, any guara
Slide 23: 4. Respect donor privacy
4. Respect donor privacy on Giving Tuesday • Make sure websites have privacy policy that covers fundamental privacy elements as recommended in Standard #18: • What information is being collected? • How do donors contact charity to review it? • How to inform charity don’t want info shared? • What sec
Slide 24: 5. Campaigns should not pressure donors
5. Giving Tuesday campaigns should not pressure donors • Encourage donations on December 2nd • But potential donors should not be pressured to make an immediate decision • Respect their need to vet charities before contributing to make responsible choices 24
Slide 25: Giving Tuesday
Giving Tuesday • Giving thoughtfully on December 2nd • Good practices will help earn donor respect and strengthen trust for future donations 25
Slide 26: Give.org
For more information about BBB Wise Giving Alliance and the Standards for Charity Accountability, visit: Give.org 26
Slide 27: Social Media Webinar – Measuring Impact
SOCIAL MEDIA WEBINAR – Measuring Impact Sharing the Love Tactics Simple to share Leveraging Influencers Be Bold Be #UNselfie Tracking your Impact
Slide 28: Social Media: Sharing the Love
SOCIAL MEDIA: SHARING THE LOVE Give people something easy to share!
Slide 29: Social Media: Sharing the Love
SOCIAL MEDIA: SHARING THE LOVE Everyone counts! From Main Street to 1600 Pennsylvania Avenue: we use social media as a way to feature all of our #GivingTuesday partners.
Slide 30: Social Media Ambassadors
SOCIAL MEDIA: SHARING THE LOVE Social Media Ambassadors • 3,200+ highly engaged supporters • Provided with regular email updates and “Share This” social media messaging
Slide 31: All I Want for #GivingTuesday is #UNselfie
All I Want for #GivingTuesday is __________. #UNselfie #UNselfie
Slide 32: Be ready for the unexpected
Be ready for the unexpected. We powered an Ice Bucket Challenge that dominated social media.
Slide 33: Be BOLD (and creative)
Be BOLD (and creative)
Slide 34: Social Media: Keys to #UNselfie Success
SOCIAL MEDIA: KEYS TO #UNSelfie SUCCESS Measure your success! Track who is using your #hashtag.
Slide 35: Social Media 2013 Recap
SOCIAL MEDIA 2013 Recap Social Media played a huge role in #GivingTuesday 2013: • Trended 10 hours on Twitter • 700 tweets/min at peak • More than 2 billion people reached • Hashtag was used 500k+ times • Giving was up 90% YoY • Donation amounts were up 40% YoY
Slide 36: Asha Curran, Art Taylor, Josh Lamont & Madeline Turner
Asha Curran - @radiofreeasha Art Taylor - @wisegiving Josh Lamont & Madeline Turner - @blackbaud @GivingTues givingtuesday.org
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