Kinnevik Ab Class A · OMXSTO:KINV_A
Kinnevik Ab Class A — Dafiti — Investor Day (May 2014)
16 slides from Kinnevik Ab Class A's investor day presentation, May 22, 2014
Slide 1: Kinnevik Rocket Capital Markets Day
Kinnevik Rocket Capital Markets Day Berlin, 22 May 2014
Slide 2: Disclaimer
Disclaimer The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and a
Slide 3: Dafiti's founder team
Dafiti’s founder team Philipp Povel (CEO) Malte Huffmann (CMO) • Responsible for IT, • Responsible for Finance, BI, HR Marketing • Started career in Equity • Started career with the Sales/Trading at JP Boston Consulting Morgan Group • Founder of MyBrands – • Founder of MyBrands – sold to Zalando sol
Slide 4: Dafiti is LatAm's favorite online fashion store with presence in 5 major economies
Dafiti is LatAm’s favorite online fashion store with presence in 5 major economies ✔ Market leading fashion e-commerce • 5 countries, 6 product categories • Approx. 2,100 employees ✔ Outstanding brand recognition • Almost 90% of all Brazilians know Dafiti* • Most influential e-commerce company in Br
Slide 5: Strong secular tailwinds reassure the positive long-term trend for fashion e-commerce in LatAm
Strong secular tailwinds reassure the positive long-term trend for fashion e-commerce in LatAm Secular Tailwinds Potential Penetration LatAm USA 2013 2020 Broadband 33% 71% Fashion Retail USD 82bn USD 182bn E-commerce 2.5% 7.3% X X Online Fashion Fashion ecom 1.8% vs. 18% Penetration 1.8 % 15% Smart
Slide 6: Dafiti is today #1 fashion destination online and most influential e-commerce company
Dafiti is today #1 fashion destination online and considered the most influential e-commerce company in social networks Almost 90% of Top-of-mind destination for Most influential Commerce Brazilians know Dafiti... shoes and fashion online company in social Aided brand recall* Unaided brand recall; J
Slide 7: Engaging experience leading to growing customer base and top line growth
Engaging experience leading to growing customer base and top line growth Visits increasing – Strongly growing Orders on the rise high visit frequency customer base Visits and Visitors in mm Customers that purchased Gross Orders after Visit frequency Dafiti: 2.62 per year at Dafiti in mm Cancellation
Slide 8: Engagement on all platforms – Dafiti ahead of the market in mobile
Engagement on all platforms – Dafiti ahead of the market in mobile Best in Class Mobile setup Dafiti currently at ~16% of visits through mobile devices ✔ CAGR: Fully responsive Mobile Theme (phones 8.7% and tablet devices) 15.8% Universal & native iOS App (iPhone and iPad) ✔ 14.8% Universal & native
Slide 9: Our customers love us more than ever – creating a high share of active customers
Our customers love us more than ever – creating a high share of active customers Increasing share of existing Extraordinarily high Net Promoter Score customers As % of gross revenue after Cancellation + 13 p.p. 100% 90% 89% 80% 70% 85% 84% 60% 50% 80% 40% 76% 69% 30% 47% 20% 10% 0% 12Q1 12Q2 12Q3 12
Slide 10: Dafiti offering LatAm's largest and most comprehensive fashion portfolio
Dafiti offering LatAm’s largest and most comprehensive fashion portfolio Huge variety of 3rd Party Brands Dafiti’s Private Label with significant sales share • More than 100k SKUs from more than Financial benefits: 1,000 national & international brands • Increase of mark-up and days payables • Dafit
Slide 11: Strong partnerships and local conditions allow very favorable commercial conditions
Strong partnerships and local conditions allow Dafiti to achieve very favorable commercial conditions Brazil offers... ... which allows Dafiti to achieve... ... leading to • Strong local brands • Assortment planning with more historical • Higher margins representing 80% of information on hand sales
Slide 12: Dafiti relies on solid Pan-Latin American logistics network
Dafiti already relies on solid Pan-Latin American logistics network to offer faster deliveries to clients Mexico Brazil • WH: 4k sqm • 38k sqm storage area • COD payment • 20 Transporters • Capacity to store 10mm items Colombia • Approx. 680 employees • Partial automation ready by Oct. • WH: 2.5k sq
Slide 13: Dafiti Brazil mastering a very challenging environment for transportation
Dafiti Brazil mastering a very challenging environment for transportation ...requires diversification and rigorous Challenging environment in Brazil... processes • No private transporters (i.e. DHL, UPS) covering entire • Dafiti working with 20 transport companies country – only Brazilian state post
Slide 14: Strong in-house IT backbone for fast & flexible growth
Strong in-house IT backbone for fast & flexible growth – scalable backend (ERP) New international architecture Overview IT-Setup Team: Highly skilled inhouse IT team with >130 members Proprietary Webstore External Providers Intl. Payment PAYMENT Payment PROXY Alice DWH Gateway Banks Proprietary webs
Slide 15: Web-enabling services: end-to-end solution to fashion brands and media companies
Web-enabling services: Dafiti offers end-to-end solution to fashion brands and media companies • Dafiti builds personalized web-stores for fashion brands and media companies General • Dafiti receives outright and consignment stock or leverages existing products Model • Commission-based revenue model
Slide 16: Thank you
Thank you