Geely Automobile Holdings Limited · HKEX:175
Geely Automobile — Investor Presentation (July 2012)
20 slides from Geely Automobile's investor presentation, July 2012
Slide 1: Corporate Presentation
Corporate Presentation July 2012
Slide 2: Key Challenges
Key Challenges How to grow sales fast to achieve economies of scale when growth at China market entered a period of cyclical low ? How to cooperate and integrate with Volvo Cars to improve Geely’s overall competitiveness ? How to differentiate Geely’s brands and products from the increasing nu
Slide 3: What Have We Achieved So Far?
What Have We Achieved So Far ? Completion of a major reshuffle of brands and distribution channels, creating three new brands, marketing Geely’s products through a total of 1,000 shops in China. Successful development of key technologies: 5 product platforms, engines, manual and automatic transm
Slide 4: Geely Automobile In Figures
Geely Automobile In Figures Year started: 1998 Total workforce: 17,288 Manufacturing facilities: 9 car plants in China Products: 10 major sedan models under 5 platforms Distribution network: 976 dealers in China, 63 sales agents, 351 2nd-tier shops in 52 oversea countries 2011 sales volume: 421,611
Slide 5: Strengths
Strengths Management-owned, market-driven Cost effective supply chain Professional management team Abundant intellectual resources A vertically integrated operation Geely Experience and track-record in China JL3G10CVVT Petrol Engine 5
Slide 6: Strategies
Strategies Expansion of Sales Volume (Geographically & broadening product line) New Product Development Focus (42 new models in 5 years) Technology Focus (Focus on power-train technologies) Expansion of Production Capacity (New plants, upgrading & contract manufacturing) Focus on Quality,
Slide 7: Strategies
Strategies Product Strategy - upgraded and wider product range Technology Strategy - direct injection, turbocharger, light weight, AT gearboxes, CNCAP 4-star or above, BMBS Electrification Strategy - development of core technologies, partnership to speed up product offerings Export Strategy
Slide 8: Strategic Transformation
Strategic Transformation 1998 - 2007 2007 - 2010 2011 onwards • Market share • Multi-brand • Globalization • Fast Growth • Platform Strategy • Sustainable Growth • Brand Management Price Technology Quality Competitive Competence Focus 8
Slide 9: Product Brand
Product Brand Brand Models 2011 sales No. of dealers volume (Y/E 2011) GLEagle Geely Panda 177,730 336 GX2 Free Cruiser Vision GC7 GX7 Emgrand EC7 106,676 245 EC7-RV EC8 Englon Kingkong 137,205 395 SC7 SC5-RV 9
Slide 10: Product Line-up
Product Line-up Free Cruiser Vision GX2 GC7 GX7 EC7 EC7-RV EC8 Kingkong SC5-RV SC7 10
Slide 11: GLEagle – GC7
GLEagle – GC7 Engine size: 1.8L CVVT, DVVT (5MT, DSI 6AT) Dimension: 4547/1734/1470 Wheelbase: 2600 Engine: JL-4G18 (1.8L) JLalpha-4G18 (1.8L) Retail prices: RMB67,000-90,000 11
Slide 12: GLEagle – GX7
GLEagle – GX7 Engine size: 1.8L, 2.0L, 2.4L Transmissions: 6AT, 5MT Dimension: 4700/1855/1720 Wheelbase: 2660 Maximum output: 102Kw/6200rpm (1.8L) Engine: JLalpha-4G18 (1.8L) Retail prices: RMB92,900-129,900 12
Slide 13: ENGLON – SC3
ENGLON – SC3 Engine size: 1.0L, 1.3L, 1.5L (5M/T) Dimension: 4194/1680/1440 Wheelbase: 2434 Maximum output: 52Kw (1.0L) 63Kw (1.3L) 75Kw (1.5L) 13
Slide 14: Other New Products
GEELY Other New Products | REVS
Slide 15: Production Facilities
Production Facilities Total annual production capacity Lanzhou plant By the end of 2011 = 600,000 units/shift 25,000 units Jinan plant 60,000 units Shanghai plant 70,000 units Ningbo/Cixi plant 160,000 units Luqiao plant 100,000 units Chengdu plant 60,000 units Linhai plant 75,000 units Xiangtan pla
Slide 16: Monthly Sales Volume
Monthly Sales Volume exports domestic 16
Slide 17: Exports
Exports Others 13% Geely Kingkong EC7 28% 15% Geely Panda Free Cruiser 22% 22% 17
Slide 18: 2011 Financial Performance
2011 Financial Performance * Operating margin ratio = (Pre-tax margin before finance costs , share-based payments and results of associates)/turnover ** Net (debt)/cash = all cash /bank deposits – all bank borrowings – convertible bonds 18
Slide 19: Corporate Structure
Corporate Structure Public Zhejiang Geely Holding & Related Companies 49.7% 50.3% Geely Automobile Holdings Limited (Stock Code: 175.HK; Total Market Capitalization. : US$3.1 billion ) 20% 51% 100% 99% 1% Education Beijing Geely University, etc. 48% DSIH Manganese Automobile Volvo Cars Shanghai LTI
Slide 20: To Provide the Safest, the Most Energy Efficient Vehicles
“To Provide the Safest, the Most Environmental Friendly, the Most Energy Efficient Vehicles.” corporate website: www.geelyauto.com.hk Note: Sources of all data contained in this presentation are from Geely Automobile Holdings, except specified otherwise. Important Notice: The information contained h
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