Pidilite Industries Limited · NSE:PIDILITIND
Pidilite Industries — Edelweiss This Time It's Different conference (February 2017)
21 slides from Pidilite Industries's conference presentation, Feb 9, 2017
Slide 1: Presentation to Analyst/Institutional Investors cover letter
‘ February 9, 2017 The Secretary BSE Ltd. Corporate Relationship Dept., 144" floor, P. J. Tower, Dalal Street, Fort Mumbai - 400 001 Stock Code — 500331 Dear Sir, Sub: Presentation Pidilite The Secretary National Stock Exchange of India Ltd. Exchange Plaza, Plot no. C/1, G Block, Bandra-Kurla Comple
Slide 2: This Time It's Different - Pioneering Difference
ee rot? This Time It’s Different Pijoneering O IDi\fference Pidilite
Slide 3: We live in an increasing uncertain world
We live in an Increasing uncertain world 2
Slide 4: Look Before You Leap, Look While You Leap
We live in an Increasing uncertain world Look Before Look While You Leap You Leap 3
Slide 5: Pidilite Strategy
Pidilite Strategy Agile Adaptable Future Ready Grow the Core 4
Slide 6: Grow the core
Grow the core Persistent innovation focused on continuous improvement Deep insight into each Holistic brand management domain, leading to that builds strong emotional continuous identification of connect with users, Major Initiatives influencers & consumers Passionate about pioneering Teams working
Slide 7: Passionate about Pioneering
Passionate about Pioneering • 1959 – Introduction of laminate in India coincides with launch of White Glue amongst unbranded Saresh resin players • 1960’s – Consistent work with carpenter community to develop trust via sampling and product demonstration • The iconic 8-hr hammer test seals the deal •
Slide 8: Passionate about Pioneering
Passionate about Pioneering • 1980’s – 1st in the category to reach users & consumers with press ads • 1990’s – • 1st in the category to launch TVCs • Launch of Fevicol Furniture book; given free with 5Ltr pack to spur consumer demand
Slide 9: Passionate about Pioneering
Passionate about Pioneering • 2000’s – Launch of • First of its kind influencer-connect initiative in India to educate as well as engage furniture contractors • Engagement ideas (like Bhagwan Vishwakarma collaterals – Bhajan cassette, Chalisa, Briefcase tape etc.) generated using grounded insights •
Slide 10: Deep Insight
Deep Insight Insights Market Trends • Wood industry talking about waterproof plywood User feedback • Water-resistant laminate being introduced • Fevicol gives way in wet conditions Product Innovation Fevicol Marine
Slide 11: Innovation
Innovation Features Water resistant adhesive Fast Setting adhesive Anti-bubble adhesive Heat Resistant Rubber Adhesive Applications PVC & Acrylic Laminates AC Ducts Foam Sheets Vinyl Flooring
Slide 12: Holistic Brand Management
Holistic Brand Management • Stakeholder 1 – Users • Stakeholder 2 – Influencers • Stakeholder 3 – Consumers Digital portal to connect consumers with • Most Trusted Brand 2016 (4th in Household) • Largest & most comprehensive influencer • • Buzziest Brand 2014 connect program in the world designers a
Slide 13: We continue to pioneer across categories
We continue to pioneer across categories 12
Slide 14: Agility
Agility • Responding to Demonetisation • Being GST Ready 13
Slide 15: Adaptability
Adaptability • Pidilite Genie App • Leverage Rural • Adapt to Changing and Small town Consumer needs Opportunity Emerging India Opportunity with 84% of India’s population Revamp route to market and activation process 14
Slide 16: Future Ready Organisation
Future Ready Organisation • Build Capability and Talent Pipeline • Workplace by Facebook to improve employee engagement • Several platforms to improve consumer experience 15
Slide 17: In Summary
In Summary “Together we will create a high performance, innovative Indian Multi-national where it is a pleasure to work” 16
Slide 18: Thank You
Edelweiss & . fi o. we sere se conten eeccea This Time It’s Differe Thank You O Pidilite
Slide 19: Questions
@& Edelweiss Edelweiss Ie concen eeu This Time It’s Different Questions O Pidilite
Slide 20: Safe Harbor
Safe Harbor This presentation may contain statements which reflect the management’s current views and estimates and could be construed as forward looking statements. The future involves certain risks and uncertainties that could cause actual results to differ materially from the current views being
Slide 21: Investor Contact
Investor Contact Investor Relations - [email protected] Savithri Parekh, Company Secretary Ramkrishna Mandir Road, Off Mathuradas Vasanji Road, Andheri (E), Mumbai - 400 059. Phone : +91 22 67697000 CIN : L24100MH1969PLC014336 Fax : +91 22 28216007 20
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