Imperial Brands PLC · LSE:IMB

Imperial Brands — Imperial Tobacco Group — JPMorgan Global Tobacco Conference 2007

27 slides from Imperial Brands's conference presentation, Jun 29, 2007

  1. Slide 1: Creating Long-Term Sustainable Growth

    JPMorgan Global Tobacco Conference Creating Long-Term Sustainable Growth London 29 June 2007

  2. Slide 2: Bob Dyrbus, Finance Director

    Bob Dyrbus Finance Director

  3. Slide 3: Our Strategy consistently applied

    Our Strategy consistently applied “To create sustainable shareholder value by growing our operations both organically and through acquisitions.” 3

  4. Slide 4: Our Growth Record

    Our Growth Record HY07 EPS+13% PFO CAGR +15% 1600 120 EPS CAGR +15% adjusted profit from operations (£m) 1400 DPS CAGR +15% 100 1200 adjusted EPS & DPS (pence per share) 80 1000 60 800 600 40 400 20 200 0 0 97 98 99 00 01 02 03 04 05 06 EPS DPS PFO Note: 1997-2004 stated under UK GAAP and adjusted f

  5. Slide 5: Building on our Successes

    Building on our Successes cigarette volume development FY96: 39bn sticks FY06: pro forma 201bn sticks* 7% 12% 21% 10% 79% 10% 2% 8% 3% 7% 9% 6% 4% 11% 11% UK International UK Germany Spain Other RoWE Poland Russia Ukraine Caucasus Africa/ME Asia Pacific Aus/NZ Other RoW Americas Note: *including Com

  6. Slide 6: Our Company

    Our Company ƒ Diversified products with strong brands - world leader in fine cut tobaccos, papers and tubes ƒ Benefiting from organic and acquisition led growth ƒ Driven by effective cost and cash management ƒ Delivering superior returns to shareholders Group Results HY07 v HY06 Cigarette volumes 90

  7. Slide 7: Sales Development: brand strategy

    Sales Development brand strategy ƒ Portfolio approach - cigarette and other tobacco product trends - presence in all market price segments ƒ International brands - complemented by strong regional brands ƒ Price competition - value for money solutions - managing cost infrastructure ƒ Leveraging and b

  8. Slide 8: Sales Development: multi-product portfolio

    Sales Development multi-product portfolio World’s No. 1 rolling paper International premium cigarette brand World’s No. 1 International fine-cut tobacco brand Our biggest tobacco brands brand and A key value brand snus - a smokless tobacco World’s No. 2 8

  9. Slide 9: Sales Development: strong regional & local brands

    Sales Development strong regional & local brands 9

  10. Slide 10: UK

    UK 29% of HY07 revenue ƒ No. 1 cigarette share at 46.4% - Lambert & Butler – No. 1 at 16.7% - Richmond – No. 2 at 15.5% - Windsor Blue – launched Jan ’06; up at 2.4% ƒ Fine cut tobacco share at 64.0% - Golden Virginia 48.4%; Drum 15.6% ƒ Rizla No. 1 in papers Note: Imperial estimates; half year ende

  11. Slide 11: Lambert & Butler - UK pack designs

    Lambert & Butler - UK pack designs This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 11

  12. Slide 12: Lambert & Butler - UK share gain

    Lambert & Butler - UK share gain 16.0 % cigarette market share 15.9 15.8 15.7 15.6 15.5 15.4 15.3 Nov-04 Dec-04 Jan-05 Feb-05 Mar-05 Apr-05 Source: RAL 12

  13. Slide 13: Lambert & Butler - UK 2006 permanent design

    Lambert & Butler - UK 2006 permanent design This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 13

  14. Slide 14: Lambert & Butler - UK new additions to range

    Lambert & Butler - UK new additions to range This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 14

  15. Slide 15: Germany

    Germany 17% of HY07 revenue ƒ No. 2 cigarette share at 21.2% - West – No. 2 at 7.4% - JPS – 6.0% share since launch in March ‘04 ƒ MPI in October ‘06 ƒ German operating margin - Reemtsma pre-acquisition: c.29% - HY07: 45.9% Note: Imperial estimates; half year ended 31 March 2007 15

  16. Slide 16: Germany: Singles migration

    Germany Singles migration Duty Paid Duty Paid OTP Cigarette 55% 20% Low Price Make Your Own Branded Traditional Single Tobacco Private Label Roll Your Own Non-Duty Traditional Paid Eco Cigarillos Cigarette Quickies XL 25% Note: Imperial estimates and definitions 16

  17. Slide 17: Germany – New Products

    Germany – New Products Single Tobacco & Quickies XL This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 17

  18. Slide 18: Rest of Western Europe

    Rest of Western Europe 19% of HY07 revenue ƒ Mature, dark markets with high duty rates ƒ Fine cut tobacco leader ƒ Established cigarette market presence 26.6 ƒ Brands in all price segments % market share ƒ Cigarette share gains in most markets 10.1 10.5 8.2 5.4 3.9 4.0 France Portugal Spain Greece B

  19. Slide 19: Product Positioning: Davidoff Greece price v Marlboro

    Product Positioning Davidoff Greece – price v Marlboro +7% +7% +5% 3.20 +8% 3.00 2.90 2.95 € price per pack of 20 +11% 2.80 +18% +14% 2.70 2.70 2.44 2.50 +21% 2.35 2.35 2.20 2.05 2.00 2.05 1.70 Jan-97 Jan-99 Sep-99 Sep-00 Mar-02 Aug-03 May-05 ' Sep-06 Davidoff MPPC (Marlboro) 19

  20. Slide 20: Product Positioning: Davidoff Greece share gain

    Product Positioning Davidoff Greece share gain 9 March ’07 10 Market share 1997 vs 2006 4.0% 12 volumes 13 16 3.7% 10 times up! 17 3.2% 2.7% 22 2.4% 24 1.7% +18% 1.2% 1134 +18% 34 1.0% +13% 961 36 0.6% +24% Market 40 0.5% 816 +41% Ranking 0.3% 720 0.2% 0.3% +32% 585 % +56% Μarket Share 416 +33% +56%

  21. Slide 21: Rest of the World

    Rest of the World 35% of HY07 revenue ƒ Expanding geographic footprint ƒ Potential growth regions – Central & Eastern Europe, Asia, Africa & Americas ƒ Organic – Davidoff & West into new markets ƒ Acquisitions - Horizon brand: Australia; Tobaccor: sub- Saharan Africa; Reemtsma: C & E Europe and Asia

  22. Slide 22: US Strategy

    US Strategy ƒ Commonwealth Brands acquired for US$1.9bn - leverage off sales force and manufacturing base - 13.2% share of discount sector; USA Gold & Sonoma ƒ FY06 EBITDA $174m*; HY07 EBITDA up 11%* ƒ MSA approval expected shortly - additional £50m profit by FY09 from “own” products ƒ Access to NAF

  23. Slide 23: Manufacturing

    Manufacturing ongoing focus on costs ƒ Capacity optimisation but retain flexibility ƒ Continuing simplification and standardisation ƒ Further productivity improvements – up 7% ƒ Unit cost reductions - cigarette 4%; fine cut tobacco 11% ƒ Overhead efficiencies across all functions ƒ c.£30m annual sav

  24. Slide 24: Effective Cash Management

    Effective Cash Management optimising our options ƒ Annual cash conversion normally 90-100% - working capital focus - adjusted tax rate falling to 25% from FY07 £m 600 - interest management 500 ƒ Efficient cash allocation 400 - acquisitions v buybacks 300 - investments 200 - dividends 100 0 2001 2002

  25. Slide 25: Acquisition History

    Acquisition History (2006) (2007) (2006) (2005) £6.2bn invested (2007) (2004) (1997) (2002) (1998) (2001) (2000) (2000) (2000) (1999) 25

  26. Slide 26: Conclusion

    Conclusion continued focus on business model ƒ Strength in developing our broad multi-product portfolio ƒ Further geographical expansion ƒ Continue to grow cigarette market shares ƒ Delivering shareholder value - drive top-line growth - focus on costs - effective cash management ƒ Creation of long-t

  27. Slide 27: Imperial Tobacco Group PLC

    Imperial Tobacco Group PLC www.imperial-tobacco.com

Imperial Tobacco Group — JPMorgan Global Tobacco Conference 2007 on 6ix