Yamaha Motor Co., Ltd. · TSE:7272
Yamaha Motor — Investor Presentation (March 2022)
26 slides from Yamaha Motor's investor presentation, Mar 17, 2022
Slide 1: Marine Business Presentation for Investors
Marine Business Presentation for Investors Mar. 17, 2022 Marine Business Operations, Yamaha Motor Co., Ltd. 1
Slide 2: Presenter introduction: Hirofumi Usui
Marine Business Presentation USUI, Hirofumi Senior Executive Officer, Chief General Manager of Marine Business Operations Hello everyone and thank you for attending Yamaha Motor’s Marine Business Presentation. My name is Hirofumi Usui and I serve as the Chief General Manager of our Marine Business O
Slide 3: Marine Business Presentation agenda
Marine Business Presentation 1. Marine Business Overview 2. Marine Long-Term Vision and Marine CASE Strategy 3. M＆A and New Products 4. Market Overview 5. Medium-Term Management Plan (2022–2024) My presentation today will cover these five topics. We will begin with an overview of Yamaha’s Marine Bus
Slide 4: 1. Marine Business Overview
Marine Business Presentation 1. Marine Business Overview 2. Marine Long-Term Vision and Marine CASE Strategy 3. M＆A and New Products 4. Market Overview 5. Medium-Term Management Plan (2022–2024) 4
Slide 5: Products and Services
Marine Products and Services Outboard Motors Jet Engines Engine Wide-ranging lineup spanning commercial to recreational use Rigging Together with our outboards, we can tailor setups to fit various purposes Watersports Fishing Pleasure WVs Boats (PWCs) Rentals Charters Sea-Style (Boat Club) 5 This sl
Slide 6: Net Sales and Operating Income
Net Sales and Operating Income Consolidated Net Sales Net Sales Marine Business Operations ¥391.1 bil. Marine (22%) 400.0 (¥ Bil.) 391.1 Products 344.7 350.1 309.3 323.8 328.3 276.4 297.2 300.0 2021 243.4 Net Sales 196.3 ¥1,812.5 bil. 200.0 167.1 178.9 Others 100.0 ¥1,421.4 bil. (78%) Operating Inco
Slide 7: Outboard Market: Recreational Sector
Outboard Market: Recreational Sector Saltwater Fishing Family Boating ➢Targeting large fish out in the open water ➢For family fun on weekends and holidays Bass Fishing Freshwater Fishing ➢Targeting black bass on lakes and rivers ➢Casual fishing mainly on lakes and rivers 7 I’ll next introduce the ou
Slide 8: Boat Ownership in Developed Countries
Boat Ownership in Developed Countries There is a significant difference in boat ownership per person between Japan and other developed countries, with one vessel per some five families in the U.S., and one vessel per two families in Canada, Finland, and Norway, indicating their very widespread cultu
Slide 9: Trends in the Recreational Sector
Trends in the Recreational Sector Increasing demand for large outboard motors ✓ Higher performance from large outboards ✓ More large boats with multiple outboards Shifting away from other propulsion to outboard motors ✓ More effective use of the boat ✓ Reliability and ease of handling Trends for lar
Slide 10: Outboard Market: Commercial Sector
Outboard Market: Commercial Sector Commercial Fishing Transportation ➢ Detachable for storage as a theft ➢ Essential for transportation in areas without prevention measure land-based transit infrastructure ➢ Portability, i.e., light weight and a shape ➢ Used in remote areas, making easy for easy car
Slide 11: Personal Watercraft Market (PWC)
Personal Watercraft Market (PWC) Recreational Sector ➢ PWCs offer fun on the water worldwide Commercial Sector ➢ Not only for recreation but also for social contributions, etc. Rentals Rescue 11 I would like to round off this section with the personal watercraft market. These are popular products fo
Slide 12: 2. Marine Long-Term Vision and Marine CASE Strategy
Marine Business Presentation 1. Marine Business Overview 2. Marine Long-Term Vision and Marine CASE Strategy 3. M＆A and New Products 4. Market Overview 5. Medium-Term Management Plan (2022–2024) Next, I will explain the Marine Business’ long-term vision and growth strategy. 12
Slide 13: Marine Long-Term Vision
13 This is our Marine Long-Term Vision, to evolve our business toward further increasing the value of the ocean, based on providing customers a reliable and rich marine life. I’ll quickly go through the four points of the vision you see here. “Changing marine culture and changing everyday life” This
Slide 14: Business Strategy: Marine CASE Strategy
Business Strategy: Marine CASE Strategy Long term “Providing a reliable and New MTP rich marine life” Marine CASE Toward further increasing the value Connected of the ocean Business value (Comfort) ◆Connected for Marine Experiences peace of mind Autonomous (Comfort/Easy) Previous MTP ◆Offer comforta
Slide 15: CASE: Reliable and rich marine life
Marine CASE “Reliable and rich marine life” We will apply the latest technologies to transform our customers’ marine lifestyles into experiences with even greater comfort and peace of mind. Connected (Comfort) Autonomous (Comfort/Easy) Helm Link® – Using IoT technology in the marine New boat control
Slide 16: 3. M&A and New Products
Marine Business Presentation 1. Marine Business Overview 2. Marine Long-Term Vision and Marine CASE Strategy 3. M＆A and New Products 4. Market Overview 5. Medium-Term Management Plan (2022–2024) Next, I’ll speak on our recent M&A and new products from Yamaha. 16
Slide 17: Connected Strategy with Siren Marine
Marine Connected Strategy with Siren Marine Yamaha Motor Acquires US Smart Boat Tech Company Siren Marine — Connected Boats providing safer and comfortable marine lives — Yamaha Motor press release Dec. 16, 2021 Outline of Siren Marine, Inc. • Founded in 2011 in Newport, Rhode Island near Boston (a
Slide 18: New Strategic Products
New Strategic Products HARMO electric propulsion and New Helm Master™ EX boat control system steering system Going on sale in Spring 2020 Introduced to the U.S., Europe, and other developed markets ▪ Quietness unique to the electric powertrain from July 2020 ▪ Strong thrust at low speeds ▪ Fully int
Slide 19: Expansion of R&D Center in the U.S.
Expansion of R&D Center in the U.S. Marine Innovation Center plan ✓ Develop technologies and products meeting customer needs at locations closest to the market ✓ Testing and evaluation facilities ready for even larger boats Expand R&D roles and hire more personnel ✓ Active recruitment of engineers t
Slide 20: 4. Market Overview
Marine Business Presentation 1. Marine Business Overview 2. Marine Long-Term Vision and Marine CASE Strategy 3. M＆A and New Products 4. Market Overview 5. Medium-Term Management Plan (2022–2024) Next, I’ll provide an overview of the market. 20
Slide 21: Consumer Trends
Consumer Trends ➢ If it’s boating, we can still have fun locally All vacation schedules July 2, 2020 have been canceled • Trips abroad • Watching sports • Live events • Dinner parties Changes in lifestyles ✓ Restrictions on movement and maximum attendance Leads to ✓ Restrictive travel and vacation a
Slide 22: Market Overview
Market Overview ▪ Restrictions on travel/activities, canceled events Capturing staycation ▪ Increasing awareness of new social norms demand Family fun Outdoor recreation Fishing Developed countries Small Large Situation on the ground ➢ There is demand, but no products to sell ➢ There are boats, but
Slide 23: Large Outboard Motor Market Trends
Large Outboard Motor Market Trends ✓ Continued demand growth since 2010 ✓ Boat sizes rising in various uses/scenarios ✓ Staycation demand Trends for large outboard motors Trends for large 20+ ft. boats 1,000 units U.S. 1,000 units Europe 1,000 units U.S. 200 40 140 180 120 160 30 140 100 120 80 100
Slide 24: 5. Medium-Term Management Plan (2022–2024)
Marine Business Presentation 1. Marine Business Overview 2. Marine Long-Term Vision and Marine CASE Strategy 3. M＆A and New Products 4. Market Overview 5. Medium-Term Management Plan (2022–2024) To conclude, I will briefly summarize the Marine Business’ goals in the new Medium-Term Management Plan.
Slide 25: Medium-Term Management Plan (2022–2024)
Medium-Term Management Plan (2022–2024) Transitioning from system supplier to Marine CASE strategy ✓ Further strengthen competitiveness and profitability with CASE products ✓ Promote accelerated development through strategic M&As and strengthening R&D Strong sales of large outboard motors ✓ Staycati
Slide 26: @ YAMAHA
@ YAMAHA evs YourHeat