Geely Automobile Holdings Limited · HKEX:175
Geely Automobile — Investor Presentation (November 2012)
20 slides from Geely Automobile's investor presentation, November 2012
Slide 1: Corporate Presentation
Corporate Presentation November 2012
Slide 2: What Have We Achieved So Far?
What Have We Achieved So Far ? Completion of a major reshuffle of brands and distribution channels, creating three new brands, marketing Geely’s products through a total of 1,000 shops in China. Successful development of key technologies: 5 product platforms, engines, manual and automatic transm
Slide 3: Geely Automobile In Figures
Geely Automobile In Figures Year started: 1998 Total workforce: 17,695 (on 30/6/2012) Manufacturing facilities: 9 car plants in China Products: 12 major sedan models under 5 platforms Distribution network: 973 dealers in China, 46 sales agents, 348 2nd-tier shops in 49 oversea countries 2011 sales v
Slide 4: Strengths
Strengths Management-owned, market-driven Cost effective supply chain Professional management team Abundant intellectual resources A vertically integrated operation Geely Experience and track-record in China JL3G10CVVT Petrol Engine 4
Slide 5: Strategies
Strategies Expansion of Sales Volume (Geographically & broadening product line) New Product Development Focus (42 new models in 5 years) Technology Focus (Focus on power-train technologies) Expansion of Production Capacity (New plants, upgrading & contract manufacturing) Focus on Quality,
Slide 6: Strategies
Strategies Product Strategy - upgraded and wider product range Technology Strategy - direct injection, turbocharger, light weight, AT gearboxes, CNCAP 4-star or above, BMBS Electrification Strategy - development of core technologies, partnership to speed up product offerings Export Strategy
Slide 7: Strategic Transformation
Strategic Transformation 1998 - 2007 2007 - 2010 2011 onwards • Market share • Multi-brand • Globalization • Fast Growth • Platform Strategy • Sustainable Growth • Brand Management Price Technology Quality Competitive Competence Focus 7
Slide 8: Product Brand
Product Brand Brand Models 1H/2012 No. of dealers sales vol. (6/2012) GLEagle Geely Panda 80,234 326 GX2 Free Cruiser Vision GC7 GX7 Emgrand EC7 69,447 273 EC7-RV EC8 Englon Kingkong 72,710 374 SC7 SC5-RV 8
Slide 9: Product Line-up
Product Line-up Free Cruiser Vision GX2 GC7 GX7 EC7 EC7-RV EC8 Kingkong SC5-RV SC7 9
Slide 10: GLEagle – GC7
GLEagle – GC7 Engine size: 1.8L CVVT, DVVT (5MT, DSI 6AT) Dimension: 4547/1734/1470 Wheelbase: 2600 Engine: JL-4G18 (1.8L) JLalpha-4G18 (1.8L) Retail prices: RMB67,000-90,000 10
Slide 11: GLEagle – GX7
GLEagle – GX7 Engine size: 1.8L, 2.0L, 2.4L Transmissions: 6AT, 5MT Dimension: 4700/1855/1720 Wheelbase: 2660 Maximum output: 102Kw/6200rpm (1.8L) Engine: JLalpha-4G18 (1.8L) Retail prices: RMB92,900-129,900 11
Slide 12: ENGLON – SC3
ENGLON – SC3 Engine size: 1.3L (5M/T) Dimension: 4267/1680/1440 Wheelbase: 2434 Maximum output: 63Kw (1.3L) Retail prices: RMB40,800-47,800 12
Slide 13: Other New Products
GEELY Other New Products | REVS
Slide 14: Production Facilities
Production Facilities Total annual production capacity Lanzhou plant By the end of 2011 = 600,000 units/shift 25,000 units Jinan plant 60,000 units Shanghai plant 70,000 units Ningbo/Cixi plant 160,000 units Luqiao plant 100,000 units Chengdu plant 60,000 units Linhai plant 75,000 units Xiangtan pla
Slide 15: Monthly Sales Volume
Monthly Sales Volume 60,000 exports domestic 50,000 40,000 30,000 20,000 10,000 0 15
Slide 16: Exports
GEELY = Exports i=] Top Export Destinations (1H2012, units) Turkey Peru South Africa Export Sales Volume Taiwan (units) Chile 45,000 5 Ukraine 40,000 Saudi Arabia 36,000 a Iraq 30,000 | ussia 25,000 + 2,000 4,000 6,000 8,000 10,000 = 12,000 20,000 + 15,000 + 40,000 Top Export Models (1H2012) 5,000 +
Slide 17: Vehicle Safety
Vehicle Safety Year Test Models Ratings 2009 C-NCAP Geely Panda 5 star (45.3 pts) 2010 C-NCAP Emgrand EC7 5 star (46.8 pts) 2011 Euro-NCAP Emgrand EC7 4 star 2011 C-NCAP Emgrand EC8 5 star (49.6 pts) 2012 C-NCAP GLEagle GX7 5+star (50.3 pts) 17
Slide 18: Customer Satisfaction
Customer Satisfaction J.D.Power Asia Pacific 2012 China Customer Service Index (CSI) StudySM Brand Points# Overall Rank^ Sector Rank* GLEagle 865 12 1 Englon 861 14 2 Emgrand 850 17 4 Industry Average 832 # based on a 1,000-point scale ^ a total of 68 passenger vehicle brands were examined * ranking
Slide 19: Corporate Structure
Corporate Structure Public Zhejiang Geely Holding & Related Companies 49.7% 50.3% Geely Automobile Holdings Limited (Stock Code: 175.HK; Total Market Capitalization. : US$3.4 billion ) 20% 51% 100% 99% 1% Education Beijing Geely University, etc. 48% DSIH Manganese Automobile Volvo Cars Shanghai LTI
Slide 20: Safe, Environmental Friendly, Energy Efficient
Safe Environmental Friendly Energy Efficient corporate website: www.geelyauto.com.hk Note: Sources of all data contained in this presentation are from Geely Automobile Holdings, except specified otherwise. Important Notice: The information contained herein is meant for presentation purposes only and
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