Demant A/s · OMXCOP:DEMANT
Demant A/s — William Demant Holding — Investor Day (December 2002)
19 slides from Demant A/s's investor day presentation, Dec 9, 2002
Slide 1: IC strategy
Capital Market Da 4 William Demant / Holding IC strategy 9 December 2002
Slide 2: Per Kokholm Sørensen
Per Kokholm Sørensen • MScEE from Danmarks Tekniske Universitet (Danish University of Technology) • 22 years of industry experience • Have been involved in IC design for Danavox, Widex and Oticon • Employed with Oticon since 1990 • Managed the IC group until 1999 • Co-manages Team Technology 2
Slide 3: Purpose
Purpose • To explain what we are doing • To explain why we are doing this • Hopefully convince you that what we are doing makes sense 3
Slide 4: Outline
Outline • User benefits • System partitioning • Introduction to IC technology • IC architectures • Standard IC vs. ASIC vs. open platform • Time to market and development costs • Access to technologies 4
Slide 5: Creating user values
Creating user values Small size 10 Advanced signal 5 Low power proc. 0 Reliability High comfort Advanced audiology ... there is no alternative to Integrated Circuits 5
Slide 6: Complete IC system
Complete IC system Microphone Digital Signal Output channels Processing amplifiers External Power Nonvolatile Interfaces management Storage storage (wireless) 6
Slide 7: Introduction to IC technology
Introduction to IC technology •CMOS is the workhorse •Y = NOT(A * B) •No static power drain •Power = Vdd2 * f * T 7
Slide 8: Introduction to IC technology
Introduction to IC technology •Feature size = gate length Gate length •Other features are proportional to gate length •Chip size = shrinks with square of gate length size •Power shrinks with gate length 8
Slide 9: Introduction to IC technology
Introduction to IC technology 9
Slide 10: IC architectures: low power consumption
IC architectures •Fetch instruction Parameterized Low power consumption •Decode instruction Software •Get arguments •Compute High flexibility •Store result Hardwired Minicores Compute 10
Slide 11: ASIC development flow
Research and technology ASIC development Define product Design algorithms Map into hardware The mapping problem Production 11
Slide 12: Standard IC development flow
Research and technology development Standard IC Define product Design algorithms Map into hardware The mapping problem Production 12
Slide 13: The mapping problem
The mapping problem Standard High IC Power cons. Open platform Domain specific ASIC Low High Flexibility Low 13
Slide 14: Coping with the cost of IC development
Coping with the cost of IC development • LEGO is a “super design environment” as regards technology, toolset, design flow and most importantly: pre-characterised analogue and digital building blocks • Non-recurring engineering (NRE) costs are skyrocketing, which is why MPWs are used for LEGO develop
Slide 15: Coping with cost and time to market
Research and technology ASIC development Define product Design algorithms Coping with cost Map into hardware and time to market Production 15
Slide 16: LEGO 2: coping with cost and time to market
Research and technology ASIC development Define product Design algorithms LEGO 2 Map into hardware Coping with cost and time to market Production 16
Slide 17: Coping with access to technology
Coping with access to technology • The consolidation in the IC industry • Fabless foundries from silicon providers to service providers • Controlling the supply chain • The window of opportunity: useful lifespan of a technology 17
Slide 18: Sharing technology with other applications
Sharing technology with other applications Wi ids rel a ess ring a He LEGO2 ets ds Ot ea he H rs 18
Slide 19: Conclusions and summary
Conclusions and summary • We have a strong pipeline of ideas - we also believe that this requires massive amounts of signal processing • Our ASIC strategy will support this demand for signal processing - without sacrificing other user requirements • Our strategy copes with development costs, time to
William Demant Holding — Investor Day (December 2002) on 6ix