Freecast, Inc. · NASDAQ:CAST
Freecast — Pitch Deck (2018)
30 slides from Freecast's pitch deck, Jun 13, 2018
Slide 1: All of the World's Entertainment, on All your Devices, & All from One Account
1 ORLANDO NEW YORK LOS ANGELES All of the World’s Entertainment, on All your Devices, & All from One Account. This presentation is for discussion purposes only and incomplete without reference to, and should be viewed solely in conjunction with, the oral briefing provided by FreeCast, Inc. You may n
Slide 2: Study: 41% of Satellite TV, Cable Customers Plan to Cut, Scale Back Service
2 Study: 41% of Satellite TV, Cable Customers Plan to Cut, Scale Back Service “A new study by market research firms FocusVision and Zanthus should strike fear into traditional pay TV service providers, claiming that more than 40% of cable and satellite TV subscribers are planning to cut back on or s
Slide 3: FreeCast Replicates the Cable/Satellite Distribution Model via the Web
3 As the $2.15 Trillion Media and Entertainment industry shifts towards web-based delivery and viewing on mobile devices, FreeCast Replicates the successful cable/satellite distribution model via the web. For Consumers For the Industry As an agnostic aggregator, FreeCast can bring the FreeCast provi
Slide 4: About Us
4 About Us All the Web’s Content. All in One Place. Worldwide. FreeCast Inc, ‘The Global Intertainment Company’, is a content discovery and management engine operating ‘The World’s Largest Intertainment Guide’ of freely available Video On-Demand (VOD) & Pay-per-view (PPV) library online. The FreeCas
Slide 5: Record of Success
5 Record of Success Experienced Leadership CEO - BILL MOBLEY (World Commerce Online, MegaChannels, Nextelligence) CFO - CHRIS SAVINE (Netscape, AOL Time Warner, ABC Cap Cities)
Slide 6: New Retail Platform: Select TV – Launch 2018
6 New Retail Platform: Select TV – Launch 2018 The Ultimate $2.99/mo. Cable TV Alternative Your personalized programming guide collects, updates, and organizes over a million TV shows, movies, and channels from around the world. Watch what you want, when you want, on all of your devices, all in one
Slide 7: With Accolades From…
7 With Accolades From… “For the Florida startup now faced with the prospect “Imagine getting hundreds of thousands of shows, of competing with a massive juggernaut of a movies, and radio stations at your fingertips. It’s company like Apple, the news couldn’t be better.” possible with SelectTV, which
Slide 8: Select TV: Test Membership Data and Trends
8 Select TV: Test Membership Data and Trends Annual New Monthly Monthly Month Subscriptions Subscriptions Renewals August 1,259 1,736 N/A September 2,023 992 787 October 1,829 776 1,258 November 1,736 521 1,442 December 1,501 581 1,515
Slide 9: Select TV: Renewal Rates / Churn
9 Select TV: Renewal Rates / Churn 2017 - By Month Month New 1st Month 2nd Month 3rd Month Renewal Renewal Renewal August 1,736 September 992 45% October 776 59% 85% November 521 48% 85% 85% December 782 56% 85% 85%
Slide 10: Select TV: New Member Cost per Acquisition
10 Select TV: New Member---Cost per Acquisition Retail Value Sale = $24 Per Year (or $2.99 Monthly Program) Via Upgrade from Rabbit TV: $3.20 CPA / 100% Renewal (Customers from Internal Databases) New Outside Sales: $6.37 CPA / 100% Renewal (Affiliates and Paid Advertising) Select TV: Promotion / Re
Slide 11: Select TV: User Demographics
11 Select TV: User Demographics Top Affinity Categories (Per Google Analytics) Gender Technophiles Age Male 76% Movie Lovers 18-24 5.5% Female 24% Entertainment News Junkies 25-34 11.2% TV Lovers Location 35-44 14.5% Shutterbugs USA 81% 45-54 20.4% Political News Junkies Canada 5.5% 55-64 26.4% Shop
Slide 12: Select TV: Site Analytics
12 Select TV: Site Analytics Pages per Session Avg. Time on Site (Free) 7.0 10:23 (Paid) 9.3 6:30 (Paid) 2.5 3:31 (Free) 4.1 3:28 (Paid) 2.3 2:34 Source: Alexa
Slide 13: Select TV: Customer Satisfaction
13 Select TV: Customer Satisfaction “Good experience overall with plenty “So much to watch I never get bored to watch” with this app” - Cecil Talaba - Alissa Rice “Great app! Saves me time finding “This app has a cool look to it and I videos because I don't have to go into like it because it finds t
Slide 14: Select TV: Product Distribution
14 Select TV: Product Distribution Current: Online Retail Partners & Affiliates Convenience Stores Proposed: Direct Response TV Big Box Retailers Radio Advertising Device Pre-Loads - Mobile/Smart Phones - Tablets - Notebooks - Set Top Boxes
Slide 15: New Product Development: Select TV Set-top box
15 New Product Development: Select TV Set-top box & other hardware Development Complete Ready to Purchase Devices from Manufacturers Already have Customers Waiting
Slide 16: Growth Opportunity
16 Growth Opportunity “FreeCast is the maker of monetizable web TV • With the recent launch of Select TV, FreeCast was solutions, designed to generate revenue from current trends that are transitioning the traditional media successful in attracting early consumer interest with industry onto the Inte
Slide 17: New Distribution Opportunities
17 New Distribution Opportunities • Retail – Over 35,000 Nationwide Big Box Retail locations including; Walmart, Target, Best Buy, Office Depot, Retail Sales Walgreens, CVS and many others, distributed by Kevin Kevin Harrington Group Harrington Group. • Online Sales – Our website and network of affi
Slide 18: Revenue Opportunities by Market Channel (Retail)
Revenue Opportunities by Market Channel (Retail) 18 Telebrands Select TV Manufacturer Convenience Pre-Loads Stores Telebrands is Online Sales through planning on FreeCast and Affiliates Pre-loads onto devices Retail sales in Gas distributing 5 million enable FreeCast to Stations, Convenience, units
Slide 19: Revenue Opportunities by Market Channel (Co-Brand)
19 Revenue Opportunities by Market Channel (Co-Brand) Co-Branding Private Label Global Expansion Co-Branding enables Private Label Opportunities International Expansion is a FreeCast to capture an give FreeCast an existing natural extension of our US established audience with audience with a stable
Slide 20: Potential Membership Sales By Market Channel By Year in Dollars
20 Potential Membership Sales By Market Channel By Year in Dollars (Post PPM)
Slide 21: Potential Membership Sales By Year, in Dollars
21 Potential Membership Sales By Year, in Dollars (Post PPM)
Slide 22: Select TV Margin Analysis by Market Channel
22 Select TV Margin Analysis by Market Channel Contribution Margin † FreeCast & Nextelligence plan to eliminate the License Fee prior to an IPO event. ‡ A discretionary reserve for marketing & promotion will be set aside on an incremental basis. The exact amount has yet to be determined.
Slide 23: Use of Funds: Investment Plan ($5MM)
23 Use of Funds: Freecast has numerous opportunities for growth across multiple market channels. With investment in human capital, marketing, and inventory production for the soon to be introduced “Set-top box”, FreeCast will be able to take full advantage of the broad interest in its products; and
Slide 24: FreeCast: Software Architecture
24 FreeCast: Software Architecture Amazon Web Services Custom Collaboration - FreeCast & AWS Global Enterprise Architecture Tier 1 Security/World Footprint Software Stack Linux Ubuntu 14.04.1 MySQL Galera Cluster Apache Webserver Programming Stack Python Framework to Django Javascript/JQuery/React.j
Slide 25: FreeCast: Hardware & Hosting
25 FreeCast: Hardware & Hosting FreeCast utilizes Amazon Web Services Our services and all aspects of delivering FreeCast’s (AWS) Servers and maintains no critical services are hosted by Amazon Web Services (AWS). hardware within our own offices. AWS Services Include: These servers are spread across
Slide 26: FreeCast: Membership / Billing / Reporting
26 FreeCast: Membership / Billing / Reporting Processing volume capabilities up to $3 million per month. Big Box Retail, Convenience Stores, Private Labels, and Licensing customers are invoiced directly. Online credit card processing is not required. Recurly advanced 3rd party reporting and membersh
Slide 27: Content Management System
27 Content Management System Proprietary Intellectual Property Content is ingested into our system by a licensed automated service that crawls the web, updating over 2 million video links per day. All data that’s pulled in is editable via the SelectTV backend, which allows human staff members to ens
Slide 28: FreeCast: SEO Capabilities
28 FreeCast: SEO Capabilities The content of Select TV’s guide pages, including show and movie descriptions will soon be available without logging in, making them indexable to major search engines, capturing customers by targeted interests with weighted top listings and groupings. Accessibility of t
Slide 29: Conclusion
Conclusion 29 • FreeCast has a proven market-ready product which has been developed and launched with limited resources. • We are in the early stages of an expanding market with great potential • FreeCast requires Investment capital to take full advantage of the opportunities described in the previo
Slide 30: Contact Information
30 Contact Information Headquarters Licensing Content Acquisition 5850 T.G. Lee Blvd 445 Park Ave 8560 Sunset Blvd Suite #350 9th Floor Suite 400 Orlando, FL New York, NY 10022 West Hollywood, CA 90069 Contact: William Mobley [email protected] Phone: 407.374.1607 Company: www.freecast.com | Produ