Swisscom Ag · SIX:SCMN
Swisscom — Investor Presentation (November 2004)
22 slides from Swisscom's investor presentation, Nov 16, 2004
Slide 1: Vodafone live! in the second year
Vodafone live! in the second year Live TV, video telephony, video streaming, video messaging Carsten Schloter CEO Swisscom Mobile November 16, 2004 1
Slide 2: Vodafone live! - A success story
Review Services & Content Handsets Pricing Network Outlook Vodafone live! - A success story November 2003 Launch of Vodafone live! in Switzerland March 2004 Vodafone live! GX30 handset with mega pixel camera April 2004 Vodafone live! for prepaid subscribers May 2004 Video clips download Ju
Slide 3: UMTS services and content
Review Services & Content Handsets Pricing Network Outlook UMTS services and content Vodafone live! on UMTS offers lots of exciting new services: Live TV with Swiss TV stations Video clips Video telephony Picture and video messaging up to 300Kb 3D games Film Sport 3
Slide 4: Live TV
Review Services & Content Handsets Pricing Network Outlook Live TV Customers will be able to watch their favourite highlights on free TV independent of place 10 Channels SF DRS 1/2/info TSR 1/2 TSI 1/2 Eurosport and MTV in German TF1 in French Pricing (all offered channels included) CHF
Slide 5: Video clips
Review Services & Content Handsets Pricing Network Outlook Video clips Customers will get access to an exciting portfolio of more than 100 video clips from leading brands and monthly updates of more than 200 new video clips: Action Erotic Music Sport Comedy Lifestyle Cartoons Movies
Slide 6: Video telephony
Review Services & Content Handsets Pricing Network Outlook Video telephony Video telephony enables Swiss customers to see and hear one another when making a call Be spontaneous - share emotions Show friends & family what you actually see Therefore totally different positioning from fixed line
Slide 7: Picture and video messaging
Review Services & Content Handsets Pricing Network Outlook Picture and video messaging Video messaging is a very personal tool to keep in touch with friends and family, send personal messages and share actual experiences Higher quality pictures and higher quality video messages due to better camer
Slide 8: 3D Games
Review Services & Content Handsets Pricing Network Outlook 3D Games Vodafone live! with UMTS takes mobile games to the next level for Swiss customers High quality 3D games from a range of branded titles: 3D Ferrari Experience 3D Beach Minigolf 3D Super Real Tennis (SE V800 only) 3D Extreme A
Slide 9: Film / Sport
Review Services & Content Handsets Pricing Network Outlook Film / Sport Film Each month, Vodafone live! with UMTS will host a "Movie of the Month", enabling customers to view trailers and clips of the film, as well as to download associated animated greetings, picture messages, wallpapers and ringto
Slide 10: UMTS handsets
Review Services & Content Handsets Pricing Network Outlook UMTS handsets The UMTS handsets have been designed in close collaboration with our manufacturing partners to ensure easy to use service delivery with the improved Vodafone live! portal Enhanced handset features now include: Better imaging
Slide 11: Sharp V902SH
Review Services & Content Handsets Pricing Network Outlook Sharp V902SH Technology Triband, USB, Bluetooth, IrMC Camera 2 mega pixel / 2x optical zoom / digital autofocus Weight 149 g Dimensions (mm) 26x50x102 Display TFT display, 265 000 colors, sub-display 110 000 colors, 240x320 pixel Talking tim
Slide 12: Sony Ericsson V800
Review Services & Content Handsets Pricing Network Outlook Sony Ericsson V800 Technology Triband, USB, Bluetooth, IR, Sync ML Camera 1.3 megapixel, 4x digital-zoom Weight 127 g Dimensions (mm) 23.6x48x102 Display TFT display, 262 000 colours (sub-display 65000), 176x220 pixels Talking time 8.2 (call
Slide 13: Motorola V980
Review Services & Content Handsets Pricing Network Outlook Motorola V980 Technology Triband, USB Camera VGA Weight 135 g Dimensions (mm) 27x49x94 Display TFT Display, 65 000 colours, 176x220 pixels Talking time 2.2 (call), 1.25 (video telephony) Memory 16 Mb internal Audio AAC, MP3, 40 polyphonic ri
Slide 14: UMTS pricing principles
Review Services & Content Handsets Pricing Network Outlook UMTS pricing principles Vodafone live! with UMTS customers will enjoy a new experience for buying content Browsing with the Portal Pack is free Content purchases already include all data traffic charges in Switzerland But international
Slide 15: Video options
Review Services & Content Handsets Pricing Network Outlook Video options Swisscom Mobile introduces new voice bundles including video minutes for heavy user, making voice calls much cheaper and allowing video telephony for the same price as voice calls NATEL budget video option 60 (on-net*) CHF 30.0
Slide 16: UMTS network
Review Services & Content Handsets Pricing Network Outlook UMTS network Swisscom Mobile has heavily invested in a high broadband coverage and has now one of the world’s best mobile broadband networks Population Coverage Outdoor Indoor Voice 89.74% 55.48% UMTS area coverage forecast 1.12.04 based on
Slide 17: UMTS roaming agreements
Review Services & Content Handsets Pricing Network Outlook UMTS roaming agreements Vodafone D2, Germany Vodafone Omnitel, Italy Vodafone Spain Vodafone Niederlande Vodafone Portugal (from Nov 22, 2004) Vodafone Sweden (from Nov 22, 2004) Vodafone KK, Japan (w/o videotelephony) Mobilk
Slide 18: Leading UMTS population coverage all over Europe
Review Services & Content Handsets Pricing Network Outlook Leading UMTS population coverage all over Europe 100 Switzerland (Swisscom Mobile) 89% UK (3) 79% 80 Sweden (3) 1) Ver-Charten ? (Balken-Diagram) Denmark (3) 2) Statement „leading Pop 60 ItalyCoverage (3) all over Europe“ ? Germany (Vodafone
Slide 19: Network development
Review Services & Content Handsets Pricing Network Outlook Network development Significantly increase UMTS coverage 99.7% EDGE population coverage by spring 2005 UMTS/EDGE streaming including live TV (but not video telephony) will be available all over Switzerland from spring 2005 19
Slide 20: User experience
Review Services & Content Handsets Pricing Network Outlook User experience Generally UMTS benefits are mainly visible for large data, not for transactional data like browsing Customers starting on GSM network will encounter a delayed handover to UMTS Customers travelling on trains will be hand
Slide 21: Next steps in 2005
Review Services & Content Handsets Pricing Network Outlook Next steps in 2005 Next generation Vodafone live! portal Service personalisation Enhanced search function Music store Content specials 21
Slide 22: Sind Sie auf dem richtigen Netz?
Sind Sie auf dem richtigen Netz? 22