ChargePoint Holdings, Inc. · NYSE:CHPT
ChargePoint — Making the Business Case for EV Charging webinar (March 2016)
50 slides from ChargePoint's conference presentation, Mar 31, 2016
Slide 1: Making the Business Case for EV Charging
Making the Business Case for EV Charging © 2016 ChargePoint, Inc.
Slide 2: Speakers
Speakers Tom Moloughney EV Advocate Saranya Babu Senior Director of Marketing © 2016 ChargePoint, Inc.
Slide 3: Agenda
Agenda Making the Business Case for EV Charging How ChargePoint Can Help Insights, Recommendations, Case Study © 2016 ChargePoint, Inc. 3
Slide 4: Making the Business Case for EV Charging
Making the Business Case for EV Charging © 2016 ChargePoint, Inc. 4
Slide 5: Our Mission: EV Charging, Everywhere
Our Mission: EV Charging, Everywhere ChargePoint provides convenient and connected charging for home, work, around town, and out of town. © 2016 ChargePoint, Inc.
Slide 6: EVs on Threshold of Mass Market Adoption
EVs on Threshold of Mass Market Adoption $30K Price Point & 200 Mile Range Critical Cost & Performance Thresholds 200 Mile-Range BEV Pricing and Buyers’ Willingness to Pay 2011–2020 Availability of ~200 mile Model III, Bolt, LEAF & others in 2018 moves the BEV into mass market Source: Bloomberg New
Slide 7: Level 1 – More Cost for Less Value
Level 1 – More Cost for Less Value + NOT recommended for commercial or residential use • Low ROI: Higher costs, slower charging, not scalable • Safety issues: Open electrical outlet, wires on the ground, no access control, violates OSHA requirements • Financial liability: Unprotected access to unlim
Slide 8: Charging Levels
Charging Levels Level 2 DC Fast Voltage 208V – 240 Volts AC 208V/480 Volts AC Current Range 30 Amps 70 – 125 Amps Charging Time 3 – 4 hours 15 – 45 mins Connector Level 2 charger to SAE J1772 DC Charger to SAE Combo Standard or CHAdeMO Connector Full battery charging at home, Quick charging during l
Slide 9: Why You Need Smart Chargers
Why You Need Smart Chargers Capability Smart Chargers Dumb Chargers Visibility to drivers X (through mobile app, in-dash navigation) Ability to charge X (by kWh, hours of usage, time of use etc.) Access control X (Employees only, public, loyalty rewrads) Remote access X (Check status, availa
Slide 10: EV Charging is Good For Your Business
EV Charging is Good For Your Business EV Charging is not just a green thing – it is also good for your business Workplaces Retail & Real Estate Cities & Towns Fleet Hospitality (Commercial, Multi-family) Attract & Increase Sales Attract & Retain Attract Residents Lower TCO and Retain Talent Tenants
Slide 11: EV Charging is a Benefit with a 5X – 6X Leverage
EV Charging is a Benefit with a 5X – 6X Leverage Cafeteria 2X – 3X Gym 2X – 2.5X Health Insurance 1.2X – 2X EV Charging 5X – 6X © 2016 ChargePoint, Inc. 11
Slide 12: ChargePoint Customers are Leading the Way
ChargePoint Smart EV Charging is a Benefit ChargePoint Customers are Leading the Way Fortune “Best Companies to 1 in 4 Work For” in the last 5 years Glassdoor “Top Companies for 2 in 3 Compensation and Benefits” © 2016 ChargePoint, Inc. 12
Slide 13: Workplace Charging– Assessing the Need
Workplace Charging– Assessing the Need + Sometimes the need is not obvious + Survey your employees to assess the need • Results can be eye-opening + Build a complete business case • Partner with all departments © 2016 ChargePoint, Inc. 13
Slide 14: Workplace Surveys Can Help Make the Business Case
Workplace Surveys Can Help Make the Business Case + Fortune 500 Company • Top 100 global brand, top 10 green brand, top home care brand + Survey to 141 employees (selected site) + 15% existing EV drivers + 2X potential drivers in 3 months, 4X potential drivers in 12 months (>60% of total drivers) +
Slide 15: Green Certification Programs: How do they Help?
Green Certification Programs: How do they Help? + Many Building certification programs – LEED,ENERGY STAR, BOMA BEST, BREEAM etc. + GRESB - portfolio-level sustainability reporting in the real estate sector. Community engagement programs Lease-up rates for green buildings including sustainabilit
Slide 16: What You Need to Know: LEED credits
What You Need to Know: LEED credits + 1 - 3 points + Designate 5% of all parking spaces used by the project as preferred parking for green vehicle * + Install electrical vehicle supply equipment (EVSE) in 2% of all parking spaces used by the project. + Other credits EVSE requirements for LEED + Leve
Slide 17: Retail, Hospitality and Municipality
Retail, Hospitality and Municipality • EV drivers make very attractive customers - they make 2X the average national average income, are highly educated, and are very green-minded • EV drivers go where they can charge - they choose their destinations based on the availability of EV charging from the
Slide 18: Top 3 Discount Retailer in the US
Top 3 Discount Retailer in the US Attracts drivers from more than 600 zip codes across the country © 2016 ChargePoint, Inc. 18
Slide 19: Town in Massachusetts
Town in Massachusetts Attracts drivers from more than 100 zip codes across the country © 2016 ChargePoint, Inc. 19
Slide 20: Popular Theme Park in Southern California
Popular Theme Park in Southern California Attracts drivers from more than 80 zip codes across the country © 2016 ChargePoint, Inc. 20
Slide 21: Retail Case Study
Retail Case Study GOALS IMPLEMENTATION + Attract and retain high value customers + Installed CT2021 charging stations with visibility and access available to all EV + Increase customer dwell time by 50% drivers and active ChargePoint members and revenue while keeping operational costs low + Manageme
Slide 22: Budget Constrained Organizations
Budget Constrained Organizations + With smart EV charging you can charge usage fees • You can use this capability to set pricing to make it a breakeven investment or even an additional source of revenue + Grants and incentives available across the country © 2016 ChargePoint, Inc. 22
Slide 23: Grants and Incentives
Grants and Incentives http://www.chargepoint.com/incentives/ © 2016 ChargePoint, Inc. 23
Slide 24: Town in Northern California
Town in Northern California + Put in EV charging stations as part of a grant + Original intention was not to make revenue + Stations brought in significant revenue with less than one year payback period + Stations became the equivalent of parking meters 2015 Station Revenue Stations 8 Total Revenue
Slide 25: Top University
Top 5 University + Put in EV charging stations to align with green image + Original intention was not to make revenue + But with skyrocketing usage stations became sources of revenue with less than a two year payback period 2015 Station Revenue Stations 14 Total Revenue $38,748 Average Revenue $2,76
Slide 26: EV Charging Helps Reduce GHG Emissions
EV Charging Helps Reduce GHG Emissions + 30% of U.S. CO2 emissions come from transportation + 50% average CO2 emissions savings across the U.S. up to 100% if charging on renewable electricity + Every 100 employees driving to work creates 3.5 commercial buildings worth of CO2 emissions + Smart chargi
Slide 27: Sustainability Leaders Have EV Charging
Sustainability Leaders Have EV Charging + 4 in 10 of the CDP Climate A-List + 7 in 10 of the Forbes “Most Green Companies” in the US + 8 in 10 of the U.S. EPA’s Top Green Power Partners ChargePoint EV Charging contributes to these leaders’ sustainability programs and brands © 2016 ChargePoint, Inc.
Slide 28: EV Charging Benefits Multiple Organizations
EV Charging Benefits Multiple Organizations + EV Charging benefits several departments + Often budget is sourced from multiple entities • Get other potential partners teams involved + Make sure EV charging is weaved into the overall strategy © 2016 ChargePoint, Inc. 28
Slide 29: Partner With Other Internal Stakeholders
Partner With Other Internal Stakeholders Stakeholder Value EV Driving • Conveniently charge at work Executive • Commute in the vehicle of your choice HR • Attract and retain top talent • Build a competitive benefits package Marketing & • Building a green, socially responsible brand Brand • Promote t
Slide 30: How ChargePoint Can Help
How ChargePoint Can Help The only provider of complete EV charging solutions + Home, Work, Around town, Out of town + Level 2, DC fast charging, network, cloud software, mobile app, payment processing, warranty, managed service + Largest community of EV drivers + Largest community of Auto, EVSE and
Slide 31: Largest and Broadest Customer Base
Largest and Broadest Customer Base 27,000+ ChargePoint spots nationally, made up of 5,200+ ChargePoint businesses © 2016 ChargePoint, Inc. 31
Slide 32: The Network and Cloud-based Software
The Network and Cloud-based Software For Station Owners + Waitlist + Access and pricing control + Driver services + Reporting and analytics + ChargePoint Connections + Payment management + Station owner support + Networking and security + Automatic funds deposit + Station configuration and operation
Slide 33: Full Range of Charging Stations
Full Range of Charging Stations + Smart, connected, networked chargers at all power levels + Award winning industrial design and cord management + UL safety and standards compliance + Maintenance-free designs, widest temperature range operation Single-Family Home Multi-family, Commercial Level 2 24k
Slide 34: Insights, Recommendations, Case Study
Insights, Recommendations, Case Study © 2016 ChargePoint, Inc. 34
Slide 35: Should I Consider EV Charging for My Commercial Property?
Should I Consider EV Charging for My Commercial Property? + Do I need to offer EV charging? + How much will it cost? + Where should I locate them? + What level of charging suits my property’s needs best? + What’s my ROI? + What equipment & network should I choose? © 2016 ChargePoint, Inc.
Slide 36: Do I Need to Offer EV Charging?
Do I Need to Offer EV Charging? + EV adoption continues to rise + All major OEMs either have EVs for sale, or have plug in cars in their pipeline. + Strict regulations on emissions are forcing all manufacturers to make plug in cars. + EV owners are “loyal to the plug” © 2016 ChargePoint, Inc.
Slide 37: How Much Will it Cost?
How Much Will it Cost? + There are many factors which will influence the cost: a) Type of equipment (240v, DC Fast) b) Location c) Number of stations © 2016 ChargePoint, Inc.
Slide 38: Where Should I Locate Them?
Where Should I Locate Them? + Avoid “prime” parking spaces + Consider the electric supply + If you are in a cold region, consider snow plowing & staging of the snow mounds © 2016 ChargePoint, Inc.
Slide 39: What Level of Charging Best Suits my Property’s Needs?
What Level of Charging Best Suits my Property’s Needs? + Where is the property located? Close to major thoroughfares or deep within a city? + Who are the retail tenants on the property? a) Quick serve restaurants & coffee houses b) Medium length stay: formal restaurants, movie theaters, shopping mal
Slide 40: What is My ROI?
What is My ROI? + Not always easily quantifiable + Added value to businesses on site + Not going to make money selling electricity + Customers stay longer, spend more + You’ll get customers that you wouldn’t have + You don’t want your competition to offer charging before you do © 2016 ChargePoint, I
Slide 41: What Equipment & Network Should I Choose?
What Equipment & Network Should I Choose? + ChargePoint is the largest EV charging network in the world + Robust equipment, prompt customer service + Cable management available on all equipment offered + You control the pricing, stations availability and rules of use © 2016 ChargePoint, Inc.
Slide 42: COP 21
COP 21 The United Nations Recognized ChargePoint for Leading the Way at COP21 in Paris ChargePoint is one of 16 Lighthouse Activities and one of only two from the U.S., selected for its innovative and scalable approach to tackling climate change. https://youtu.be/K_XQr7k0KnA © 2016 ChargePoint, Inc.
Slide 43: Q&A
Q&A © 2016 ChargePoint, Inc. 43
Slide 44: More Information
More Information http://www.chargepoint.com/workplace/ https://www.linkedin.com/company/chargepoint @ChargePointBiz https://www.facebook.com/ChargePoint © 2016 ChargePoint, Inc. 44
Slide 45: Thank You
Thank You [email protected] © 2016 ChargePoint, Inc. 45
Slide 46: Analytics
Analytics + Unique Drivers: Track how many unique drivers charge at your station, how many repeat users and driver charging behavior + Session Length: Average stay time at a station + Utilization: Station usage during the day + Environmental Reports: Track GHG savings from charging + Energy Usage: T
Slide 47: OSHA & Cord Management
OSHA & Cord Management Reasons for Cord Management OSHA on Aisles and Passageways. + Increase Safety: Cord + 1910.22(b)(1): “Aisles and management increases safety and passageways shall be kept clear and helps your locations comply with in good repairs, with no obstruction OSHA requirements. across
Slide 48: Why Do Businesses Charge for Charging?
Why Do Businesses Charge for Charging? + Get reimbursed for electricity + Breakeven on investment, demonstrate ROI • Some organizations develop their pricing policy with the goal to breakeven on the investment + Additional revenue stream + Drive responsible EV driver behavior • Incentivize people to
Slide 49: Difference Between Level 2 and DC Fast
Difference Between Level 2 and DC Fast + In Level 2 charging, AC power is supplied from the charging station to the On-Board Charger, which supplies DC power to the battery Onboard Charger DC - + + DC Charging the charger is off board the vehicle and supplies DC power directly to the battery DC DC -
Slide 50: Where DC Fast Charging Makes Sense
Where DC Fast Charging Makes Sense DC fast charging best serves < 1 hour average parking time Level 2 Charging DC Fast Charging Overnight at Home Overnight at Hotel Hotel with Valet Workplace L2 Supplement for Workplace and Fleet Charging Fleet Destination Shopping (mall, etc) Short Stay Errands Sit
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