Corus Entertainment Inc. Class B · TSX:CORS
Corus Entertainment Inc. Class B — Investor Presentation (February 2017)
20 slides from Corus Entertainment Inc. Class B's investor presentation, February 2017
Slide 1: Investor Presentation – Focus on Advertising
Investor Presentation – Focus on Advertising February, 2017
Slide 2: Safe Harbour Disclosure Forward-looking Statements
Safe Harbour Disclosure Forward-looking Statements This press release contains forward-looking information and should be read subject to the following cautionary language: To the extent any statements made in this report contain information that is not historical, these statements are forward-lookin
Slide 3: Executive Summary
Executive Summary • The brand building power of TV is undeniable • Corus is innovating to meet the evolving needs of our advertisers • We are very well positioned in the new advertising ecosystem with our scale, powerful brands, coveted demos and custom solutions • Corus’ focus is on strengthening o
Slide 4: Strong Industry Momentum in 2017
Strong Industry Momentum in 2017 Facebook Apologizes for Overstating Video Metrics P&G to Scale Back Targeted Facebook Ads Move shows challenges of such limits on big brands; Facebook offers new tools for large companies Coke CMO: TV provides ‘best ROI across media channels’ 2017 begins with a renew
Slide 5: The Enduring Strength of TV
The Enduring Strength of TV • There continues to be broad acknowledgement that the power of TV is undeniable • TV is still the most effective medium for delivering mass awareness and impact through ‘sight, sound and motion’ • Both blue chip marketers like Coke and digital natives use TV to build the
Slide 6: Our Vision For Next Gen Advertising
Our Vision For Next Gen Advertising AUDIENCE TARGETED MASS REACH INSIGHTS ADVERTISING Leveraging data to Enabling the delivery Advertising reaches millions of Canadians define and reach an of specific messages en masse, sold on the advertisers true target to targeted audiences basis of show audience
Slide 7: Revisiting the Purchase Funnel
Revisiting the Purchase Funnel Mass awareness helps introduce new and non-users Awareness to a product – traditionally TV’s greatest strength and the hardest impact to measure Interest Many marketers have shifted too much emphasis to mid/end of funnel targeting, Action where attribution is easier Re
Slide 8: The Consumer Path to Purchase
The Consumer Path to Purchase CONSUMER INSIGHT COVERAGE CONTENT CONNECTION CONVERSION Motivate behaviour Reach mass audience Get past filter Target qualified Consumer purchase consumer 93% The consumer path to purchase emphasizes the mass reach of television and the integral role of other, more targ
Slide 9: Corus Leads in Women
Corus Leads in Women 65% Women; Small Household Women; Large Household Women as a % of Adults “Single Women” “Moms” 60% 55% 50% Index of Women in Large Households “Single Men” “Dads” Men; Small Household Men; Large Household 45% Source: Numeris - TV Meter –Consolidated – 2016-2017 (8/29/2016 to 1/22
Slide 10: Advertising Innovation Roadmap
Advertising Innovation Roadmap Audience Addressable Programmatic Cross Platform Data Advertising Platform Execution Corus innovation roadmap informed by global best practices 10
Slide 11: Audience Data
Audience Data WHAT? HOW? WHY? • Who the audience is • Subscriber data • Deeper view of the audience • How the audience interacts • Consumer data • More precise targeting with content • Advertiser data • Develop common • Privacy is paramount audience language with an • Set top box data advertiser • D
Slide 12: Collecting Television Viewing Data
Collecting Television Viewing Data • Collecting second by second viewing data from over 550,000 TV households • All live and playback tuning events for Corus Channels PRINCE GEORGE EDMONTON • Viewing data is integrated with KAMLOOPS data from Environics Analytics OTHER ALBERTA KELOWNA SASKATOON CALG
Slide 13: Advanced Audience Segments
Advanced Audience Segments GROCERY BIG FASHIONISTAS DREAM HOMES DEEP POCKETS SMALL CARS SUVers SPENDER LOOKING HOME GREAT JAVA JOINTS QUICK SERVICE FAMILY CUSTOM BEAUTIFUL IMPROVERS GETAWAYS RESTAURANT SIT DOWN FLEDGLING YOUNG METRO PROSPEROUS MIDDLE AGED FAMILIES DIVERSITY PARENTS ACHIEVERS 13
Slide 14: Improving Efficiency and Yield
Improving Efficiency and Yield Traditional Ad 25-54 Ranker Middle Aged Achiever Ranker by AMA (000) by Index 379 194 MIDDLE AGED ACHIEVERS 290 193 224 162 213 160 212 156 157 152 Source: Numeris (BBM Canada) PPM Total Canada AMA 2+ airings, Source: Corus Entertainment RPD data all markets Avg Second
Slide 15: Addressable Advertising
Addressable Advertising WHAT? HOW? WHY? Matching specific creative Ads are dynamically • Access niche audience delivery to a data defined inserted into a linear video segments economically by audience stream or on demand • City content • Geographic Region • Postal Code • Connect advertising viewersh
Slide 16: Canadian Addressable Outlook
Canadian Addressable Outlook • Technology adoption in Canada has been slower than the US, as Canadian cable and satellite companies do not sell advertising • Corus is first in market with dynamic ad insertion into linear and VOD in certain small Canadian markets • Strong collaboration and developmen
Slide 17: Programmatic
Programmatic WHAT? HOW? WHY? Automation of the buying • Automate campaign • Identify and target process informed by data planning, delivery, audience segments at execution, reporting scale • Connect advertiser • Apply machine logic data and requirements • Increased speed and with seller data and eff
Slide 18: Cross Platform
Cross Platform • Relevant and contextual delivery of advertising • Unduplicated measurement of reach, frequency and impact • Deliver sequential and orchestrated campaigns across screens • Extend total campaign reach with different combinations of media 18
Slide 19: First Steps at Corus
First Steps at Corus • Innovative solution in market for local advertising client Television • Corus identifies and aggregates potential # of spots per week local buyers across our TV, Radio and Digital properties • Utilizes strategic audience targeting and the ‘cross platform’ sales approach • The
Slide 20: Leaders in Advertising Innovation
Leaders in Advertising Innovation Corus builds valuable audiences across TV, Radio, Websites and Apps, with more new distribution channels to come Corus has made great progress in setting the vision for the future of our advertising business We have established a reputation as leaders in innov
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