Bouygues SA · EURONEXT:EN
Bouygues SA — Citigroup conference (September 2004)
22 slides from Bouygues SA's conference presentation, Sep 16, 2004
Slide 1: Citigroup, September 16, 2004
CITIGROUP September 16, 2004 G.-C. Pélisson Chairman & C.E.O.
Slide 2: Bouygues Telecom overview, main assets, outlook
z Bouygues Telecom overview z Bouygues Telecom main assets 1. Innovative commercial policy 2. Technological choices z Bouygues Telecom outlook 2
Slide 3: Share ownership structure
Share ownership structure 83% 6.5% 10.5% Bouygues has raised its stake in Bouygues Telecom from 34% to 83% in 5 years 3
Slide 4: Bouygues Telecom today
Bouygues Telecom today GSM 6,950 licence employees obtained o.w. 3,000 in 1994 Commercial customer launch advisers in 1996 GPRS 10,500 BTS technology since 2001 UMTS Roaming licence agreements: obtained 180 countries i-mode in 2002 and destinations launch in 2002 A recognised operator, 8 years after
Slide 5: Bouygues Telecom ambition
Bouygues Telecom ambition Aiming to be the preferred brand of mobile services 5
Slide 6: Market share
Market share Contract customers Mainland + French Total sales (2) overseas depts. (1) 30 June 30 June 1st half 1st half 2003 2004 2003 2004 Bouygues Telecom 17.1% 17.7% 18.4% 18.8% Orange France 48.7% 47.6% 44.3% 43.9% SFR 34.2% 34.7% 37.3% 37.3% (1) Source: ART, French telecoms regulator (2) Source
Slide 7: Commercial performance
Commercial performance ● Contract 1st half (mainland France) 2003 2004 Customer base (in thousands) 3,807 4,454 Market share of net additions 26.6% 24.6% Market share on installed base 17.3% 17.9% ARPU (€/month) 52 50 SAC (€/customer) 222 241 Monthly churn 1.8% 1.4% Voice usage (min/month) 387 402 C
Slide 8: Comparison of third operators
Comparison of third operators TOTAL ARPU TOTAL USAGE (€/month) (min/month) 45 260 Bouygues Bouygues 40 Telecom Telecom 210 35 30 160 25 110 20 15 60 2002 2003 2002 2003 Source: Merrill Lynch,Global Wireless Matrix, July 2004 Wind Base E-Plus Amena mmO2 (UK) Optimus T-Mobile (NL) Bouygues Telecom’s c
Slide 9: Commercial performance (prepaid)
Commercial performance • Prepaid 1st half (mainland France) 2003 2004 Active SIM cards (in thousands) 2,091 2,271 SAC (€/customer) 27 23 Voice usage (min/month) 89 83 Prepaid net sales from network (€m) 224 (1) 212 (1) Published in 2003: €228m (including third-party sales) • A viable economic model
Slide 10: Key figures
Key figures 1st half Million euros Change 2003 2003 2004 Sales 1,558 (1) 1,765 + 13% 3,283 Net sales from network 1,441 (2) 1,603 + 11% 2,995 of which data (%) 13.7% 17.5 % + 3.8 pts 13.8% EBITDA 464 575 + 24% 1,001 EBITDA / net sales from 32.2% 35.9% + 3.7 pts 33.4% network Operating income 200 271
Slide 11: Financial data
Financial data 30 June 31 Dec. Million euros Change 2003 2004 2003 Shareholders’ equity 2,265 2,315 +2% 2,320 incl. participating loans 811 604 - 26 767 Net debt 1,401 1,064 - 24% 1,031 Net debt/shareholders’ equity 62% 46% - 16 pts 44% Cash flow 415 553 + 33% 896 Net operating investments 142 214 +
Slide 12: Bouygues Telecom overview, main assets, outlook
z Bouygues Telecom overview z Bouygues Telecom main assets 1. Innovative commercial policy 2. Technological choices z Bouygues Telecom outlook 12
Slide 13: i-mode even more accessible
i-mode even more accessible z i-mode is now available with all contracts and mini-contracts z Roaming in more than 40 countries z Extended range of handsets (Panasonic, NEC, Mitsubishi plus recent additions Samsung and Sagem) z Innovations and new services are constantly being introduced to satisfy
Slide 14: i-mode, a success
i-mode, a success z 800,000 i-mode customers today z At end-June 2004, 20% of customers with contracts for 2 hours or more were i-mode subscribers (against 7% in June 2003) z i-mode customers generate monthly revenue of €60 to 70 z Highly satisfied content providers The ecosystem’s virtuous circle
Slide 15: i-mode, a worldwide alliance
i-mode, a worldwide alliance z i-mode is used worldwide and is a key part of the European mobile multimedia environment 9 44.7 million customers including 3 million outside Japan 9 2 new members (Greece, Australia) z Fruitful partnership with DoCoMo: 9 regular meetings held by the Board of the Allia
Slide 16: Our MVNO approach
Our MVNO approach z Launch of Universal Mobile on Bouygues Telecom network: 9 An attractive formula in terms of usage and price: Î billing per second from the first second, text messaging at 9 cents, option to double talk time, 9 A unique and innovative offer Î Locked call-out contracts with the saf
Slide 17: Bouygues Telecom overview, main assets, outlook
z Bouygues Telecom overview z Bouygues Telecom main assets 1. Innovative commercial policy 2. Technological choices z Bouygues Telecom outlook 17
Slide 18: Technological choices (1/2)
Technological choices (1/2) z EDGE technical test successfully completed with Nortel and Nokia roll-out under way z UMTS EDGE is a direct step towards 2nd generation UMTS (R5) combining EDGE and UMTS (R5) is the best strategy to optimise investment test scheduled in the Paris region before
Slide 19: Technological choices (2/2)
Technological choices (2/2) >1Mb/s UMTS Speed R5 (HSDPA) x 3-4 The difference between the maximum UMTS R99 speed of EDGE and 250Kb/s x 5-6 EDGE UMTS R99 is slight GPRS 40Kb/s 2000 2001 2002 2003 2004 2005 2006 2007 A gradual Number of customers In thousands development 500 - of usages Launch of broa
Slide 20: Bouygues Telecom overview, main assets, outlook
z Bouygues Telecom overview z Bouygues Telecom main assets 1. Innovative commercial policy 2. Technological choices z Bouygues Telecom outlook 20
Slide 21: Strategies and outlook
Strategies and outlook • Keep innovating • Use i-mode to capture a wider public • Provide a closer and more personalised service for customers • Explore all the options available with mobiles (TV) • Sales target for 2004: €3,600m + 10% 9 net sales from network €3,300m + 10% 21
Slide 22: Contact
Contact Anthony MELLOR, Director Investor Relations Tel: +33 1 30 60 22 77 e-mail: [email protected] Corporate information: www.bouyguestelecom.fr www.bouygues.com 22