Fti Consulting, Inc. · NYSE:FCN
Fti Consulting — Conference Presentation (2010)
13 slides from Fti Consulting's conference presentation, 2010
Slide 1: Tablet-Based Ad Delivery for Magazines & Newspapers
Tablet-Based Ad Delivery for Magazines & Newspapers Fall 2010 Global Logic
Slide 2: A Brighter Future for Publishers
A Brighter Future for Publishers Early data pointing the way to an e-reader e reader subscription model Patterns of engagement are changing “Curating” an immersive reading experience Return to Brand Advertising Click here to read the complete FTI whitepaper: “A Brighter Future for Publishers
Slide 3: Patterns of Engagement Change
Patterns of Engagement Change A Return to Scarcity will allow for Monetizing the User Engagement Page 2
Slide 4: The Return of Large Format Advertising
The Return of Large Format Advertising • Consumption of magazines and newspapers on tablets heralds the ret return rn of print-like print like ad formats and print ad economics. • These print ads are richer and can be animated within the ad square. • While these “digital digital print ads” ads allow
Slide 5: Challenges with "Digital Print Ads"…
Challenges with “Digital Print Ads”… Challenges for the Sales Challenges on the Tablet: organization: • Ads must be fetched from the • Publishers P bli h mustt create t iinteractive t ti publisher’s server when a new issue print ads after the sale. of the magazine is being • Work around your existin
Slide 6: Sold Like a Print Ad, Delivered Like a Banner
Sold Like a Print Ad, Delivered Like a Banner Print Flow Print Magazine Print Design Print Ads Produced, Sales force Sells Received From Trafficked to Issue stored in “print ad” Agency Layout Dept. CMS Consumer Interactive Made Consumer Interactive Content Requests Or Received from Management Layout
Slide 7: Solutions & Demo
Solutions & Demo FTI and Global Logic have Prototyped a Solution to this Problem • Solution S l ti allows ll iinteractive t ti ads d tto b be d designed i d ffrom P Print i t Ad – Ad has clickable face that is the same as the print ad – Can have attached videos / animations when ad is clicked – Can
Slide 8: Schematic
Schematic Publisher Servers Consumer Tablet 1. Content Management 2. Magazine Content System Retrieval Application visor d Delivery Superv 3. Ad manage- ment module 4. 6. 5. Ad Server Ad 7. Tablet Unreported Cached Cached Ad Events Ads Issues Storage 8. 1. 1 Consumer requests new issue, issue or del
Slide 9: Highlights of Our Proposition…
Highlights of Our Proposition… • FTI and Global Logic do not charge a licensing fee • FTI and Global Logic g will helpp yyou implement p this solution within your organization, which includes: – Analysis of the existing infrastructure and workflows • Content Management Systems, Ad Servers, tablet ap
Slide 10: Contact Us
Contact Us To arrange a private demo and discuss our solution, please contact: Mr. Benson is a senior managing director in FTI’s Economic Consulting practice and is the global leader of FTI’s FTI s Entertainment and Media Practice. He has more than 20 years of professional experience in all aspects
Slide 11: Who We Are: The Company Behind the Headlines
Who We Are: The Company Behind the Headlines FTI Consulting has a unified purpose: to protect and enhance our client’s enterprise value. • Founded in 1982 • NYSE listed $2 billion+ enterprise value • 300+ Senior Managing Directors • More than 3,500 employees worldwide • At the forefront of the most
Slide 12: Where We Do It: FTI's Global Footprint
Where We Do It: FTI’s Global Footprint United States Annapolis Atlanta Australia Melbourne We deploy more than 3,500 professionals from Perth Baltimore Bethesda Boston Sydney every major financial center to every corner of Bahrain Brentwood Cambridge Charlotte Manama the globe so that we can serve o
Slide 13: We See Broadly, We Think Deeply, We Act Decisively
FTI Corporate Finance & Restructuring WE SEE BROADLY WE SEE BROADLY Our broad functional skills enable us to surround challenges Our broad functional skills enable us to surround challenges WE THINK DEEPLY Our deep expertise provides unprecedented specialization WE THINK DEEPLY Our deep expertiseWE