Urban Company Limited · NSE:URBANCO
Urban — Investor Presentation (October 2026)
49 slides from Urban's investor presentation, Oct 23, 2026
Slide 1: Regulation 30 disclosure cover letter
October 23, 2026 National Stock Exchange of India Limited BSE Limited The Listing Department, Department of Corporate Services, Exchange Plaza, Phiroze Jeejeebhoy Towers, Bandra Kurla Complex, Dalal Street, Fort, Mumbai - 400 051 Mumbai - 400 001 Symbol: URBANCO Scrip Code: 544515 Sub.: Disclosure u
Slide 2: Native smart Products
z5r,WIS ,. 59n,ins 44,iw,s Cleaning & 10mins Men's saton & Pest control women's Massage JnstaHelp sa1on & spa wall Panels by Revamp 1 Home Painting & upgrade --- 44mins AC& Appliance Repair ~ 25mins Electrician, Plumber& carpenter Native smart Products I I~ Native smart
Slide 3: Disclaimer
Disclaimer
Slide 4: Important: You must read the following before continuing
IMPORTANT: You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by Urban Company Limited (the “Company”) or any person on behalf of the Company, and any question-and-answer session that follows the oral prese
Slide 5: Information not directed to restricted jurisdictions
The Information is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident of, or located in, any locality, state, country or other jurisdiction where such distribution or use would be contrary to law or regulation or which would require any reg
Slide 6: Urban Company: Accelerating growth with expanding margins
Urban Company: Accelerating growth with expanding margins • 1 Accelerating Growth •2 Expanding margins •3 Strong Balance Sheet 41% 3.5% (+152 bps YoY) ₹ 1,901 Cr Consolidated YoY NTV Adj. EBITDA (Ex IH) % of Existing cash and Treasury growth during H1 FY27 NTV in H1 FY27 Investments Urban Company Oc
Slide 7: UC H1 FY27 Performance
UC H1 FY27 Performance Net Transaction Value (NTV) Revenue from Operations Adjusted EBITDA Adjusted EBITDA (ex Insta) / % o f NTV ₹2,897 Cr ₹1,066 Cr ₹(209) Cr ₹9 7 Cr/3 .5% .&. 40.6% YoY .&. 42.6% YoY T (195) Cr YoY .A. ₹57 Cr YoY .A. 152 bps YoY Annual Transacting Users (Million) Monthly a c tive
Slide 8: H1FY27 Segmental metrics
H1FY27 Segmental metrics Broad based growth across segments. India Consumer Services margins at 5.3% of NTV Key metrics Consolidated India Consumer Native International InstaHelp Services (Ex Insta) Ne t Tra ns a c tio n Va lue ₹ 2 ,8 9 7 Cr ₹ 2 ,0 18 Cr ₹ 2 51 Cr ₹ 50 4 Cr ₹ 12 4 Cr YoY growth 40.6
Slide 9: Japanese Facials
9:41 Home The Orion, Gurugram v Q Look for 'facials ' Introducing Japanese Facials 15mins 35 mins 40 mins 25 mins lnstaHelp Women's Men's salon & Cleaning & salon & spa massage pest control 45 mins 30 mins Wall decor Painting & Appliance & Electrician, Urban Company waterproofing AC repair plumber &
Slide 10: We offer a wide assortment of services to our customers
We offer a wide Home services Appliance repair Cleaning & pest Painting & wall Electrical, plumbing assortment of and service control decor & carpentry services to our customers Beauty services Women’s skin & hair Massage therapy Men’s grooming Urban Company Oct 2026
Slide 11: Growth acceleration & margin expansion during H1 FY27
Growth acceleration & margin expansion during H1 FY27 28% YoY growth, Margins +144 bps YoY 5.3% 19% 4.1% 3.9% 3.3% --• 20% 3,167 2,667 28% 2,216 2,018 1,578 (0.5%) FY24 FY25 FY26 H1'26 H1'27 FY24 FY25 FY26 H1'26 H1'27 Full Year Half Year Full Year Half Year NTV (₹ Cr), YoY Growth % Adjusted EBITDA %
Slide 12: Growth led by ATU increase & increasing spends per transacting user
Growth led by ATU increase & increasing spends per transacting user +3% YoY +22% YoY 8.6 ₹4,201 ₹4,079 ₹4,158 ₹4,087 7.6 3,959 7.0 6.5 3,786 3,349 5.6 4.8 3.9 + + FY22 FY23 FY24 FY25 FY26 TTM Sep’25 TTM Sep'26 FY22 FY23 FY24 FY25 FY26 TTM Sep'26 TTM Sep'26 Annual transacting users (in Mn) Spend per
Slide 13: Consumer NTV retention improving with time
Focus on consumer excellence has led to NTV retention improving with time Consumer NTV retention (Consol ex KSA, ex Native) Trailing 12 New users Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 months ('000) Sep’18 708 100.0% 102.9% 77.7% 95.3% 122.3% 133.0% 143.7% 150.3% 175.7% Sep’19 1,723 100.0% 67.8% 75.2% 91.2% 98.
Slide 14: Retained user spends are compounding at 6-7% YoY
Retained user spends are compounding at 6 - 7% YoY Annual platform spend in ₹ per retained user (Consol ex KSA, ex Native) Trailing 12 New users YoY Y0 Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 months ('000) growth Se p ’18 70 8 2 ,0 8 8 4 ,50 3 4 ,12 4 5,0 8 4 6 ,2 0 1 6 ,8 6 1 7,4 3 6 7,76 5 8 ,3 0 4 6.9% Se p ’19
Slide 15: We operate across thousands of service micro-markets
We operate across thousands of service micro - markets 50+ service categories l 1 11 l l l l l l 1 ■ Service live in that micro - geography LJ Service not offered in that micro - geography Full Home Cleaning ■■■■ Bathroom cleaning ■■■■■ Women Salon - Luxe ■ Women Spa - Luxe Mens massage - Prime Mens
Slide 16: Densification has helped strengthen the flywheel
Densification has helped strengthen the flywheel Consumer tries new categories Higher lifetime value Higher density in Better customer experience micro markets Word of mouth Micro - market penetration Smaller micro - markets Faster fulfilment Cheaper prices Better utilization for Better earnings par
Slide 17: Delivering services Faster, Cheaper, Better
And helps us deliver services “Faster, Cheaper, Better” Faster Cheaper Better 1 Weekly plans starting at f215/service Average Consumer rating on UC Weekly bathroom cleaning Ap p for H1 FY 2 7 subscription * 4.76 (975K reviews) Starts at ,215/service 4.8 lnstaHe\p Women's Men's Salon& Cleaning & Salo
Slide 18: Service professional utilisation and net earnings have grown
Service professional utilisation and net earnings have grown consistently Monthly partner earnings have grown by +35% between FY24 and H1 FY27 Net earnings Avg monetized hours FY per month ( ₹) per month 97 91 H1 FY27 30,708 83 H1 FY26 27,950 72 FY26 28,758 FY25 26,407 /.I FY24 22,716 FY24 FY25 FY26
Slide 19: Partners earned ₹30.7k net per month in hand
H1 FY27: Partners earned ₹30.7k net per month in hand. Top 5% partners earned ₹56.7k. Partners with > 30 Details Unit All professionals Top 20% partners Top 10% partners Top 5% partners services in a month % monthly active partners % 100% 71% 20% 10% 5% Gross earnings (average) 2 In INR per month 62
Slide 20: Training depth has enabled us to scale supply side seamlessly
........... Training depth has enabled us to .... ... .. ....... ..... ....... .. ....... ... ........ .... ...... .......... ... ... .... scale supply side seamlessly ......... ....... ... ...... .... ....... .............. ..... ... ............. .. ... ... Many partners join without trade experie
Slide 21: Building a migration network for long term supply sufficiency
Building a migration network to drive long term supply sufficiency Feeder districts act as a launch pad for trained partners to start in cities and a network of experienced partners (Masters) helps us to source supply 5,000+ 3- 5 partners partner migrations a year Recommended by each Master across s
Slide 22: UC Instant: Driving faster fulfilment in core services
FASTER UC Instant: Driving faster fulfilment in core services Dubai • Speed is a key thrust across India Core Services Du b a i Ma ll - Du Dubai bai 8:58 •• 5G lm • Availability basis partner schedule & proximity Q Search for 'Facial' • Limited coverage ac ross key cities today – Rollout jj across k
Slide 23: Subscription and bundling constructs to deliver more value
CHEAPER Over the years, we have launched multiple subscription and bundling constructs to deliver more value to our customers Super saver packages Super saver packages Spotless bathrooms starting at f215/s rvice Wifiiii ~ Book w eekly or fo rtnightly Foam-jet Q Same partner, same time AC service Dee
Slide 24: Better services: reliability, premium assortment, kits and tooling
BETTER Better services: Improved reliability, premium assortment and focus on kits/ tooling Improved reliability Premium assortment Uniforms, kits and tooling audits Growing share of instant demand Japanese glow rituals, cryofacial therapy Re- designed uniforms, kit bags and tooling audits Japanese
Slide 25: Annual category penetration in Top 8 cities is <10%
Driving growth: Annual category penetration in Top 8 cities is < 10% FY 26 Household Penetration FY 26 Household Penetration Cities FY 26 ATU's (Million) (Top 8 Cities) (Rest 192 Cities ) Beauty 2.29 5.5% 0.5% Cleaning 3.38 7.9% 0.9% AC 1.93 4.2% 0.7% Appliances 1.68 4.1% 0.3% EPC 2.80 6.6% 0.6% Hom
Slide 26: India consumer services unit economics: 22% contribution margin
Our India consumer services business enjoys strong unit economics with 22% contribution margin as a % of NTV 100.0 69.6 FY 25 H1 FY27 4.6 34.3 6.8 # 21.7 27.5 * 5.3 Customer pays Service GST Revenue from Contribution Margin Adjusted EBITDA professional payout services & products # Products Revenue *
Slide 27: India Consumer business P&L
Margins improvement driven by cost efficiencies and operating leverage India Consumer business P&L (INR Cr) H1 FY26 H1 FY27 FY24 FY25 FY26 Net Transaction Value 1,578 2,018 2,216 2,667 3,167 Revenue from operations 534 693 710 881 1,087 Contribution Profit as a % of NTV 20.6% 21.7% 19.6% 20.2% 21.2%
Slide 28: International
International Busingaay Urban Company
Slide 29: International: UAE, Singapore & KSA (JV)
International: UAE, Singapore & KSA (JV) 01 Large, fast - growing markets Characterized by growing urbanization, expatriate heavy workforce and rising disposable incomes 02 UC business built over the past 7 - 8 years UC positioned as a reliable, tech enabled brand. Full stack supply model with deep
Slide 30: UAE + Singapore: Combined SAM of ~₹52k Cr
UAE + Singapore: Combined SAM of ~ ₹52 k Cr UAE Singapore Spa Handyman, Health 6% AC & pest 6% 13% Cleaning 26% Handyman, AC, pest Cleaning 10% 35% Spa / massage UAE 20% Singapore ~₹31- 33K Cr ~₹20 - 21K Cr Laundry 12% Salon Home improv. 27% 14% Salon 32% Urban Company Note: FY26 SAM by category; UA
Slide 31: International NTV grew 71% YoY during H1 FY27
NTV grew 71% YoY during H1 FY27 with improving margins International business P&L (INR Cr) H1 FY26 H1 FY27 FY24 FY25 FY26 Net Transaction Value 295 504 311 448 700 Net Transaction Value (ex KSA) 295 504 292 400 700 Revenue from operations 77 140 90 147 185 Revenue from operations (ex KSA) 77 140 75
Slide 32: International: Growth levers
International: Growth levers 01 02 03 04 Assortment Distribution Frequency Geography Expand service Partnerships Scale up Grow coverage offerings subscriptions More categories to lift Partnerships with Weekly and monthly Abu Dhabi (UAE) and frequency regional super apps to cleaning plans HDB housing
Slide 33: KSA JV performance
KSA JV performance ₹ Cr H1 FY26 H1 FY27 Net Transaction Value 70 171 Revenue from operations 60 149 Adjusted EBITDA (37) (26) Adjusted EBITDA as a % of NTV (54)% (15)% YoY NTV growth - 144% Urban Company Note: With effect from 1 January 2025, UC no longer consolidates the KSA JV; UC's 50% share of J
Slide 34: Native
Urban Company Oc t 2 0 2 6
Slide 35: Native: Tech-enabled devices designed for durability
Native: Tech - enabled devices designed for durability and minimal maintenance Urban Company Oct 2026
Slide 36: Native is an integral part of UC's Trusted Home Platform vision
Native is an integral part of UC’s vision to be a Trusted Home Platform 01 We service > 5.5 million appliances last year, giving us insights into consumer needs and expectations 02 Our platform & service fleet enjoy the trust of millions of consumers giving us a strong distribution advantage 03 We h
Slide 37: Native growth at 42% in H1FY27
Native growth at 42% in H1FY27 – moving towards profitability Ambition to reach best in class margins through app led distribution and scale Native P&L (₹ Cr) H1 FY26 H1 FY27 FY24 FY25 FY26 Net Transaction Value 176 251 38 156 345 Revenue from operations 135 201 29 116 267 Gross Margins (as % of rev
Slide 38: Native: Device volumes and service revenue to drive growth
Native: Device volumes and service revenue to drive growth in Native Gain share through premiumization, Compounding service revenue anchored on durability & UC service promise As the installed base matures, recurring filter replacements should become a meaningful, high - margin revenue stream. Nativ
Slide 39: Residential AC: In principle approval by Board
Residential AC: In principle approval by Board Large market - ~12 million residential ACs were sold in India during FY 26, Premium AC segment growing faster Room AC sales volume, India, Mn units Room AC market by volume, FY26 +10- 15% CAGR l ~19.6- 24.6 5% ≤1 ton 25% ~ 15% Pre m ium AC 12.4 g rowth
Slide 40: InstaHelp
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Slide 41: InstaHelp deliveries grew 63% QoQ to 6.23 Mn
aa InstaHelp deliveries grew 63% QoQ during Q2 FY27 to reach 6.23 Mn. InstaHelp Key Metrics Q1FY26 Q2FY26 Q3FY26 Q4FY26 Q1FY27 Q2FY27 Net Transaction Value (₹ Cr) 0.9 9.9 27.6 40.1 52.9 71.0 Fulfilled orders ('000) 72 582 1,607 2,670 3,823 6,227 Adjusted EBITDA (₹ Cr) (9.9) (44.3) (61.3) (119.3) (13
Slide 42: Strategic category driving customer frequency and new user trial
Strategic category which drives customer frequency and new user trial for the platform 01 2.5 - 3.0 transactions per user per month High frequency, habit forming category 02 45% of platform new users come from In common hubs and cross over to core services InstaHelp 03 High frequency, low margin, ut
Slide 43: Path towards market leadership
Path towards market leadership Absolute losses to remain elevated for the next few quarters as we continue investing 01 Density in key micro - markets : Prioritize new user acquisition & penetration 02 Superior consumer experience : Selection, training and steady earnings led retention 03 Premiumiza
Slide 44: Appendix
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Slide 45: NTV grew 41% YoY with improving margins
NTV grew 41% YoY during H1 FY27 with improving margins UC Console business P&L (INR Cr) H1 FY26 H1 FY27 FY24 FY25 FY26 Net Transaction Value 2,060 2,897 2,564 3,271 4,290 Revenue from operations 747 1,066 828 1,144 1,556 Contribution Profit as a % of NTV 18.8% 15.1% 18.8% 19.5% 17.8% Ad jus te d EBI
Slide 46: Key pillars of our ESG commitments
Key pillars of our ESG commitments Social Governance Middle - class earnings Help service professionals Independent (50%) & diverse set of improve their earnings meaningfully Board of Directors Social protection that provides life, accidental (on - Diversity by improving women representation in job)
Slide 47: Promoters and Board of Directors
Promoters and Board of Directors Promoter led company with an accomplished, independent board Abhiraj Singh Bhal Varun Khaitan Raghav Chandra Vamsi Krishna Duvvuri Chairperson, Managing Director and Executive Director and Chief Operating Executive Director and Chief Technology Non - Executive Non in
Slide 48: AI now embedded in daily operations
AI now embedded in daily operations - a nd vis ib le in the P&L Embedded across customer support, quality, partner ops, commercial and engineering. In H1 FY27 this began showing up in repor ted margins, with adoption still early relative to the headroom ahead. 90% 100% Customer queries resolved by A
Slide 49: Thank you
Thank you Urban Company Oct 2026