Affle 3i Limited · NSE:AFFLE
Affle 3i — Affle (India) — Investor Presentation (June 2024)
43 slides from Affle 3i's investor presentation, Jun 30, 2024
Slide 1: Affle (India) Limited Corporate Presentation
Affle (India) Limited Corporate Presentation As of June 30, 2024 Consumer Intelligence Driven Global Technology Company
Slide 2: Half a Decade of Continued Growth and Pioneering Achievements
509% PAT Growth 639% Revenue 449% Growth Operating Cash Flow Growth $2.5Bn Market Cap 1,615% CSR Spending 1,015% 469% Growth Mcap Growth CPCU Conversions Growth FY19 FY24 FY19 FY24 236 ➠ 644 4 ➠ 36 Total Employees Total Patents Celebrating Half a Decade of Continued Growth and Pioneering Achievement
Slide 3: Affle | At a Glance
Affle | At a Glance About Us Business Credentials Tech Capabilities o Global technology company with o End to end integrated mobile o Tech IP addressing privacy & ad fraud leading position in India advertising platform o R&D focus with a strong patent o Delivers consumer recommendations o AI-powered
Slide 4: Affle Consumer Platform with multiple DSPs
Affle Consumer Platform with multiple DSPs | Simplifying and unifying the ecosystem Consumer Platform Business Demand-Side Platforms Use-Cases ConvergeAI Supply-Side Supply Cloud Platforms Data New User Management Advertisers Acquisition Platform ● Cloud Optimization Consumers ● Supply Optimization
Slide 5: Key Investment Highlights
Key Investment Highlights 1 Performance driven end-to-end mobile tech platform powered by technology and innovation 2 Robust intellectual property (IP) portfolio addressing data privacy issues, ad fraud and futuristic tech use cases 3 Long term industry tailwinds remain well grounded 4 Leading posit
Slide 6: Performance driven, high ROI CPCU business model
1 Performance driven, high ROI CPCU business model 99.6% of Revenue from Contracts with Customers contributed by CPCU model in Q1 FY2025 New user conversion Existing user repeat New/existing user (online) conversion (online) conversion (offline) Use Case – Targeted new user Use Case – Driving footfa
Slide 7: Consumer intelligence driven end-to-end mobile tech platform
1 Consumer intelligence driven end-to-end mobile tech platform Data and quality focused mobile advertising platform-based solution Audience Data Quality Experience Publishers integrated over SSP/API¹ 1 Appographic data Commerce data Intent data Real-time Fraud checks Engaging Rich media, video & Pro
Slide 8: mDMP – Enabler of our CPCU Business
1 mDMP – Enabler of our CPCU Business Usage Affinity Intent Affinity Product Affinity Who will be the Who will be the What product will next user? next shopper? they buy? 3.4Bn+ 100+ 40+ Advanced Internal Connected Pre-Defined Interest AI / ML AffleID For Devices Segments Categories Models Each Devi
Slide 9: Technology and innovation powered growth
1 Technology and innovation powered growth Affle Platforms enabling an omni-channel connected ecosystem Asset light, automated and scalable platform Flexible and scalable Growth in Self learning & More ads connected Delivery of predictive delivered devices targeted ads algorithm reached Strong netwo
Slide 10: Robust IP portfolio addressing data privacy issues, ad fraud and futuristic tech
Robust IP portfolio addressing data privacy issues, ad fraud 2 and futuristic tech use cases Global Tech IP Portfolio Unified Consumer Tech Proposition Total 36 Patents with 10 granted and rest filed & pending across jurisdictions 3.4Bn1 Connected Devices Reached Award-winning Ad Fraud Detection Pla
Slide 11: CPCU monetization maximizes ROI for advertisers
CPCU monetization maximizes ROI for advertisers…Remains a 3 long-term structural growth driver New User Acquisition Getting Repeat Transactions Online and Offline Marketing # Global App Installs Ad Spend (US$ bn) Offline Retail Market in India (US$bn) Up-sell ✓ 233 132 Cross-sell ✓ 1,605 Increase fr
Slide 12: Leading position in India, operating in a market with substantial barriers to entry
Leading position in India, operating in a market with 4 substantial barriers to entry Strong track record in fast growing Indian market characterized by low prevailing CPCUs and other unique challenges Indian market – substantial barriers to entry Strategic advantage ✓ Familiarity with local demogra
Slide 13: Affle2.0 Strategy | Targeting high growth markets and industry segments
Affle2.0 Strategy | Targeting high growth markets and 5 industry segments Global business anchored in Emerging Markets Verticalized approach for leadership within fast growing (INDIA, SEA, LATAM & MEA) resilient industry segments across E, F, G, H Categories Category E Category F E-commerce EdTech F
Slide 14: Affle2.0 Strategy | Well-defined organic and inorganic growth plan
Affle2.0 Strategy | Well-defined organic and inorganic 5 growth plan Leveraging opportunities in India and International markets 4. Enhance revenue from existing & new customers and strategically invest in inventory & data cost to reach the next billion shoppers on connected devices 3. Expand the sc
Slide 15: Affle2.0 strategy guiding Company's vision and growth ahead
5 Affle2.0 strategy guiding Company’s vision and growth ahead Affle2.0 strategy powering growth across connected devices, anchored on vernacular / verticalization / ecosystem-level partnerships Strategic acquisitions & investments to complement the existing business¹ Mobile ad commerce Self-serve pr
Slide 16: Strong track record of growth and profitability
6 Strong track record of growth and profitability Annual Performance Trend (Consolidated) Revenue CAGR 53.3% EBITDA CAGR 42.0% PAT CAGR 45.9% Y-o-Y Growth 28.5% 23.2% 21.2% 18,428 14,340 Particulars in Rs. million 10,817 5,168 1 1 3,338 1 2 2,930 2,453 2 3,611 2,973 1 2,135 1,834 888 655 1,303 1,031
Slide 17: Strong track record of growth and profitability
6 Strong track record of growth and profitability Q1 FY2025 Performance Trend (Consolidated) Revenue from Operations (Rs. mn) Profit After Tax (Rs. mn) & PAT Margin (%) Y-o-Y growth in all quarters Y-o-Y growth in all quarters 5,195 4,987 5,062 4,313 4,066 3,761 18.2% 14.9% 17.1% 16.1% 15.4% 16.0% 1
Slide 18: CPCU Business | Annual Performance Trend
6 CPCU Business | Annual Performance Trend # Number of Conversions (mn) Average CPCU (Rs.) CPCU Revenue (Rs. mn) FY2024 312.8 56.2 17,596 vs. FY2023 256.8 51.3 13,175 vs. FY2022 195.3 49.9 9,740 18
Slide 19: CPCU Business | YTD Performance Trend
6 CPCU Business | YTD Performance Trend # Number of Conversions (mn) Average CPCU (Rs.) CPCU Revenue (Rs. mn) Q1 FY2025 90.8 57.0 5,177 vs. Q1 FY2024 68.7 55.0 3,778 vs. Q1 FY2023 61.9 52.1 3,226 19
Slide 20: Strong traction driven by verticalized focus on high growth categories
Strong traction driven by verticalized focus on high growth 6 categories Revenue Contribution from E, F, G, H Categories1 Direct Customers – Revenue Contribution 95%+ 90%+ 90%+ 90%+ 90%+ 3,486 8,009 10,675 14,074 3,818 74% 74% 76% 74% 67% FY2021 FY2022 FY2023 FY2024 Q1 FY2025 FY2021 FY2022 FY2023 FY
Slide 21: Affle2.0 Culture | Entrepreneurial & Committed Team and Robust Governance
Affle2.0 Culture I Entrepreneurial & Committed Team and 7 Robust Governance Key Management Team Non-Executive Board Members Anuj Khanna Sohum Bijynath Sumit Mamak Chadha Managing Director Non-executive Chairperson Non-Executive Chief Executive Officer & Independent Director Independent Director Anuj
Slide 22: Affle2.0 Culture | Tech & Thought Leadership
7 Affle2.0 Culture | Tech & Thought Leadership 22
Slide 23: Affle2.0 Culture | Inclusive ESG Initiatives
7 Affle2.0 Culture | Inclusive ESG Initiatives Our Guiding Values Proactive Adoption of ESG Reporting Outcomes Dedicated ESG 1 Innovation Committee 2 Agility Responsible Innovation and Key GRI Principles Business Practices People-oriented & Sub-Factors Culture Uplift the Society Reported Sustainabil
Slide 24: Affle2.0 Culture | Inclusive ESG Initiatives
7 Affle2.0 Culture | Inclusive ESG Initiatives • As part of Affle2.0 culture, we initiated proactive adoption of ESG principles in 2021 • Dedicated Sustainability section with comprehensive ESG profile available on Affle’s website • Mapped with Global ESG reporting frameworks Mapped with Global ESG
Slide 25: Affle Consumer Platform Case Studies
Affle Consumer Platform Case Studies
Slide 26: Motilal Oswal Financial Services | Growing digital-led financial investments in India
Motilal Oswal Financial Services | Growing digital-led financial Investments in India About the Advertiser Motilal Oswal Financial Services Ltd, established in 1987, is a leading financial services provider in India, offering a comprehensive suite of services including equity, commodity, and currenc
Slide 27: Shein | Expanding Global Footprints for Fast-Fashion Leader
Shein | Expanding Global Footprints for Fast-Fashion Leader About the Advertiser Shein, founded in 2008 is a Singapore-headquartered fast-fashion retailer, serving over 150 global markets. Objective Shein wanted to grow its business in the fast-growing markets like Philippines, Mexico, Thailand, UK,
Slide 28: Zepto | Scaling growth among premium iOS users across Indian cities
Zepto | Scaling growth among premium iOS users across Indian cities About the Advertiser Zepto is a leading name in India’s qCommerce industry, delivering over 7000+ products in under 10 minutes, with presence in over 10 states across the breadth of the country. Objective Zepto aimed to amplify its
Slide 29: Tata Capital | Growing digital personal finance in India
Tata Capital | Growing digital personal finance in India About the Advertiser Moneyfy is the personal finance app by Tata Capital, the financial services arm of the highly respected Tata Group in India Objective Monefy wanted to broaden its user base and attract new tech-savvy users who are interest
Slide 30: Papaya | Driving global growth for its top games
Papaya | Driving global growth for its top games About the Advertiser Papaya has been at the forefront of shaping gaming's future with innovative, skill-based games and thrilling multiplayer tournaments. They host over 15Mn+ tournaments worldwide every day. Objective Bridge the gap between mobile an
Slide 31: MyBluebird | Driving engagements with existing users in Indonesia
MyBluebird | Driving engagements with existing users to boost ride bookings in Indonesia About the Advertiser MyBluebird is a original and most prominent taxi ride-hailing app in Indonesia. It is part of the BlueBird group that is Indonesia's most prestigious public listed logistics company Objectiv
Slide 32: Goibibo | Driving online travel growth in India
Goibibo | Driving online travel growth in India About the Customer Goibibo (which is part of the NASDAQ listed MakeMyTrip Group), is one of the leading travel booking platforms in India. More than 70% of Goibibo’s bookings are made through the Goibibo app, which has been downloaded more than 10 mill
Slide 33: Yemeksepeti | Expanding reach amongst high-intent audiences in Turkey
Yemeksepeti | Expanding reach amongst high-intent audiences in Turkey About the Customer Yemeksepeti (part of the public listed Delivery Hero Group) is a popular online food ordering and delivery app in Turkey, serving over 81 cities, partnering with more than 50,000 restaurants and serving over 500
Slide 34: Leading FMCG Advertiser | Bringing legacy brands to digital savvy customers
Leading FMCG Advertiser | Bringing legacy brands to new-age digital savvy customers in South Africa About the Customer The advertiser is a popular global FMCG company. In South Africa, they have a legacy of over several decades and bring to the market a wide range of home and personal care products.
Slide 35: AngelOne | Making online trading & digital commerce accessible in India
AngelOne | Making online trading & digital commerce accessible to more in India About the Customer AngelOne is a leading Indian stockbroker firm established in 1996. The AngelOne super app makes investing and trading seamless for FinTech users and is trusted by more than 10+ million users. Objective
Slide 36: Max Fashion | Driving online fashion growth with vernacular advertising
Max Fashion | Driving online fashion growth with vernacular advertising in the Middle East About the Customer Max Fashion is a global omnichannel leader in the retail fashion space with a strong eCommerce platform and over 400 stores worldwide. The brand is a part of Dubai headquartered Landmark Gro
Slide 37: Nestle's Ne'App | Growing customer loyalty amongst coffee lovers
Nestle’s Ne'App | Growing customer loyalty amongst coffee lovers About the Customer Nestle’s Nescafé 3ü1 Arada Ne'App is a loyalty program app designed to enhance customer engagement and brand loyalty for Nescafé's popular 3-in-1 coffee product. The app offers a seamless experience for users to earn
Slide 38: Appendix
Appendix Shareholders Information and Financial Summary
Slide 39: Shareholders Information
Shareholders Information Shareholding Pattern (As on June 30, 2024) Brokerages Covering Affle (Latest) Institutional Avendus Spark Total Shares Outstanding – 140,209,060 Citi Research DAM Capital Research Capital Desk Mirae Research Anand Rathi Goldman Sachs 10.7% Promoters & Promoter Group Mutual F
Slide 40: Consolidated Financial Summary
Consolidated Financial Summary In Rs. million Q1 FY2025 Q1 FY2024 Y-o-Y Growth Q4 FY2024 Q-o-Q Growth Revenue from Contracts with Customers 5,195 4,066 27.8% 5,062 2.6% Inventory and Data Costs 3,200 2,483 28.9% 3,086 3.7% Employee Benefits Expenses 586 562 4.4% 600 (2.3%) Other Expenses 364 240 51.
Slide 41: Consolidated Financial Summary
Consolidated Financial Summary In Rs. million Q4 FY2024 Q4 FY2023 Y-o-Y Growth Q3 FY2024 Q-o-Q Growth FY2024 FY2023 Y-o-Y Growth Revenue from Contracts with Customers 5,062 3,558 42.3% 4,987 1.5% 18,428 14,340 28.5% Inventory and Data Costs 3,086 2,163 42.7% 3,073 0.4% 11,254 8,843 27.3% Employee Be
Slide 42: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”) have been Certain statements contained in this Presentation are statements of the Company’s prepared by Affle (India) Limited (“Affle” or the “Company”) solely for information beliefs, plans and expectations about the futu
Slide 43: Contact Us
Contact Us Website www.affle.com Investor Relations Contact [email protected]