Rugvista Group Ab · OMXSTO:RUG
Rugvista Group Ab — Q3 2026 Earnings Presentation
36 slides from Rugvista Group Ab's earnings presentation, Nov 4, 2026
Slide 1: Earnings Call Q3 2026
Earnings Call Q3 2026 Rugvista Group AB ( publ)
Slide 2: Business Update
Business Update RUGVISTA
Slide 3: Double digit organic growth
Double digit organic growth ▪ Net revenue SEK 194.6 million (166.6) ▪ Order count 83.6K (80.6) ▪ New customers 63.9K (57.0) ▪ Average order value (AOV) on SEK 3,274 (2,952)
Slide 4: Double digit organic growth
Double digit organic growth ▪ Net revenue SEK 194.6 million (166.6) ▪ Order count 83.6K (80.6) ▪ New customers 63.9K (57.0) ▪ Average order value (AOV) on SEK 3,274 (2,952)
Slide 5: Quarterly order development
Quarterly order development +3.7% Number of Orders per quarter 129 +19.4% Thousand 119 101 103 97 82 81 84 74 77 72 71 68 59 52 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 26-Q1 26-Q2 26-Q3 R12 average number of orders per quarter 97 97 98 92 95 Thousand 89 85 82 77 78 77
Slide 6: Double digit organic growth
Double digit organic growth ▪ Net revenue SEK 194.6 million (166.6) ▪ Order count 83.6K (80.6) ▪ New customers 63.9K (57.0) ▪ Average order value (AOV) on SEK 3,274 (2,952)
Slide 7: Double digit organic growth
Double digit organic growth ▪ Net revenue SEK 194.6 million (166.6) ▪ Order count 83.6K (80.6) ▪ New customers 63.9K (57.0) ▪ Average order value (AOV) on SEK 3,274 (2,952)
Slide 8: Quarterly average order value development
Quarterly average order value development AoV2 development SEK 3,602 3,568 +10.9% 3,199 3,274 3,172 3,115 2,957 3,044 2,957 2,952 2,868 2,864 2,937 2,874 2,833 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 26-Q1 26-Q2 26-Q3 The positive currency impact on AoV was 0.5%. 1 No
Slide 9: Strong gross margin and improved profitability
Strong gross margin and improved profitability ▪ Gross margin 68.1% (63.4%) ▪ Marketing spend 28.8% (29.9%) ▪ Sessions on site increased by 21% (38%) ▪ EBIT was SEK 34.6 (11.9) million representing an EBIT margin of 17.8% (7.2%)
Slide 10: Strong gross margin and improved profitability
Strong gross margin and improved profitability ▪ Gross margin 68.1% (63.4%) ▪ Marketing spend 28.8% (29.9%) ▪ Sessions on site increased by 21% (38%) ▪ EBIT was SEK 34.6 (11.9) million representing an EBIT margin of 17.8% (7.2%)
Slide 11: Strong gross margin and improved profitability
Strong gross margin and improved profitability ▪ Gross margin 68.1% (63.4%) ▪ Marketing spend 28.8% (29.9%) ▪ Sessions on site increased by 21% (38%) ▪ EBIT was SEK 34.6 (11.9) million representing an EBIT margin of 17.8% (7.2%)
Slide 12: Strong gross margin and improved profitability
Strong gross margin and improved profitability ▪ Gross margin 68.1% (63.4%) ▪ Marketing spend 28.8% (29.9%) ▪ Sessions on site increased by 21% (38%) ▪ EBIT was SEK 34.6 (11.9) million representing an EBIT margin of 17.8% (7.2%)
Slide 13: Market, customer and commercial development
Market, customer and commercial development ▪ Some improvements in consumer confidence ▪ Customer journeys remain our priority ▪ TrustPilot on 4.5 for the quarter ▪ Autumn launches and extensions of established designs
Slide 14: Somewhat improved consumer confidence
Business Update Somewhat improved consumer confidence Consumer confidence index across selected key markets 120 91 93 96 97 100 101 101 97 98 95 97 98 102 100 88 89 90 86 90 91 93 96 97 96 95 96 95 92 92 94 83 83 82 84 80 71 72 75 72 71 72 74 75 Sweden 62 64 66 67 60 40 20 0 0 -10 Germany -20 -21 -2
Slide 15: Market, customer and commercial development
Market, customer and commercial development ▪ Some improvements in consumer confidence ▪ Customer journeys remain our priority ▪ TrustPilot on 4.5 for the quarter ▪ Autumn launches and extensions of established designs
Slide 16: Market, customer and commercial development
Market, customer and commercial development ▪ Some improvements in consumer confidence ▪ Customer journeys remain our priority ▪ TrustPilot on 4.5 for the quarter ▪ Autumn launches and extensions of established designs
Slide 17: Trustpilot over time, rolling quarters
Trustpilot over time, rolling 4 quarters Trustpilot 12 month rolling average 5,0 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,7 4,7 4,7 4,7 4,6 4,6 4,6 4,6 4,5 4,0 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0,0 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 26-Q1 26-Q2 26-Q3 17
Slide 18: Market, customer and commercial development
Market, customer and commercial development ▪ Some improvements in consumer confidence ▪ Customer journeys remain our priority ▪ TrustPilot on 4.5 for the quarter ▪ Autumn launches and extensions of established designs
Slide 19: Financial Update
Financial Update RUGVISTA
Slide 20: Double digit organic growth
Financial Update Double digit organic growth Group net revenue – Quarter1 Net revenue by region – Quarter SEK million SEK million DACH x Organic growth, % +22.7% +26.4% 16.3% 39.8 32.4 25.7 +16.8% 194.6 +15.1% Nordics 166.6 +24.9% 144.8 +11.9% 53.5 38.3 42.9 Rest of World +10.9% +13.0% 101.2 91.3 80
Slide 21: Product expenses % of net revenue
Financial Update Product expenses % of net revenue 1) Product expenses - Quarterly % Product expenses - Rolling 12 months % 26 25.6 25 24.2 23.4 23.7 24.1 24.4 24.4 24.4 24.1 24.1 24.3 24.1 23.6 22.9 22.1 24.7 24.6 21.6 25 -2.3 ppts 24.1 24.2 24.0 20 23.9 24 23.1 22.9 23.2 23.2 22.9 15 23 22 10 21.2
Slide 22: Shipping and other selling expenses % of net revenue
Financial Update Shipping and other selling expenses % of net revenue 1) Shipping & other selling expenses - Quarterly % Shipping & other selling expenses - Rolling 12 months % 15 14.1 14.1 14.0 14.2 14.2 14.3 14.4 13.9 15 14.6 14.8 -2.3 ppts 13.3 13.1 13.1 13.2 13.7 13.5 13.0 14.4 14.2 14.0 13.9 13
Slide 23: Gross margin %
Financial Update Gross margin % Gross margin - Quarterly % Gross margin - Rolling 12 months % 70 65.5 +4.7 ppts 62.0 62.7 62.6 62.0 61.8 61.7 61.6 62.2 62.8 62.7 63.0 63.3 63.5 64.5 70 60 68.1 68 67.1 50 66 64.9 40 63.6 64.0 63.4 63.1 30 64 62.6 62.7 63.0 62.4 62.5 61.6 62.1 20 62 60.3 10 0 0 23Q1 2
Slide 24: Other external expenses % of net revenue
Financial Update Other external expenses % of net revenue 1) Other external expenses - Quarterly % Other external expenses - Rolling 12 months % 40 36.1 35.8 36.5 37.0 37.1 37.0 36.7 37.0 36.4 36.5 36.6 36.3 37.1 36.7 36.1 39 38.4 -2.6 ppts 35 37.9 37.7 37.6 30 38 37.6 37.3 37.0 25 37 36.7 36.4 36.6
Slide 25: Personnel expenses % of net revenue
Financial Update Personnel expenses % of net revenue 1) Personnel expenses - Quarterly % Rolling 12 months % 14 13.2 13.6 13.6 13.2 20 19.6 -1.2 ppts 11.8 12.6 12.5 12.3 12.1 11.9 16.7 16.8 12 11.1 10.7 15.0 10.3 10.4 10.8 15 14.0 13.4 10 11.5 11.7 11.3 12.2 9.9 10.1 10.2 10.1 8 10 8.9 6 4 5 2 0 0 2
Slide 26: Other operating expenses % of net revenue
Financial Update Other operating expenses % of net revenue 1) Other operating expenses % - Quarterly Other operating expenses % - Rolling 12 months 1.2 1.2 -0.4 ppts 1.1 1.0 0.9 2 1.5 1.7 0.8 0.8 0.8 1.2 1.1 1.2 0.8 0.8 0.9 0.9 0.8 0.7 0.8 0.6 1 0.6 0.6 0.1 0.3 0.6 0.5 0 0.4 0.4 0.4 0.4 -0.3 -0.5 0.
Slide 27: Depreciation & amortization % of net revenue
Financial Update Depreciation & amortization % of net revenue 1) D&A % - Quarterly D&A % - Rolling 12 months % 4.0 3.8 3.7 -1.8 ppts 3.6 3.4 6 3.5 3.3 5.2 5 3.0 2.8 4.3 2.4 2.5 4 3.8 2.5 2.2 3.3 3.5 3.5 2.0 3.1 2.9 2.0 1.8 1.8 1.7 1.7 1.8 3 2.3 2.5 1.9 2.0 1.9 1.5 2 1.7 1.3 1.0 1 0.5 0 0.0 23Q1 23Q2
Slide 28: EBIT margin % of net revenue
Financial Update EBIT margin % of net revenue 1) EBIT-margin % - Quarterly EBIT-margin % - Rolling 12 months 15 14.1 13.7 +10.6 ppts 12.5 12.2 13.1 11.4 10.8 20 17.8 10.1 9.8 9.9 10.0 10 8.9 9.5 9.4 14.2 8.7 15 13.8 11.7 12.6 11.4 11.9 11.9 11.3 11.8 10 9.1 6.2 7.2 5 4.7 5 1.8 0 0 23Q1 23Q2 23Q3 23Q
Slide 29: Inventory
Financial Update Inventory Inventory value Inventory as share of LTM1 net revenue SEK million Percent +22 166 +1.1pp 148 144 +18 19.5 19.4 18.4 9/30/25 12/31/25 9/30/26 9/30/25 12/31/25 9/30/26 Inventory as % of LTM net revenue well within target Inventory build up ahead of peak season range of 17.5
Slide 30: Strong cash position while preparing for peak season
Financial Update Strong cash position while preparing for peak season Cash flow from operating activities Cash position SEK million SEK million 2025 YTD 2026 YTD -14 242 EBITDA 66.3 99.9 SEK 104 (26) million dividend payout in Q2 Interest, -75 -23.9 -16.6 tax & other 180 Working -5.6 -42.5 167 Capit
Slide 31: Q3 highlights
Q3 highlights ▪ 16.3% organic growth against strong comparatives ▪ Higher order value and continued order growth ▪ Strong profitability supported by commercial execution and cost control ▪ Continued focus on assortment, customer experience and demand building
Slide 32: Q3 highlights
Q3 highlights ▪ 16.3% organic growth against strong comparatives ▪ Higher order value and continued order growth ▪ Strong profitability supported by commercial execution and cost control ▪ Continued focus on assortment, customer experience and demand building
Slide 33: Q3 highlights
Q3 highlights ▪ 16.3% organic growth against strong comparatives ▪ Higher order value and continued order growth ▪ Strong profitability supported by commercial execution and cost control ▪ Continued focus on assortment, customer experience and demand building
Slide 34: Q3 highlights
Q3 highlights ▪ 16.3% organic growth against strong comparatives ▪ Higher order value and continued order growth ▪ Strong profitability supported by commercial execution and cost control ▪ Continued focus on assortment, customer experience and demand building
Slide 35: Q&A
Q&A 3
Slide 36: Other information
Rugvista Group AB (publ) Other information Financial calendar Contact information Ebba Ljungerud Activity Date Publication Conference call CEO Year-end report 2026 9 February 2027 07:30 CET 09:00-10:00 CET [email protected] Annual report 2026 14 April 2027 Gustaf Arlid Interim report Janua