Silicon 2 Co.,ltd. · KRX:257720
Silicon 2 Co.,ltd — IPO Roadshow (December 2023)
28 slides from Silicon 2 Co.,ltd's IPO roadshow presentation, December 2023
Slide 1: No.1 Worldwide K-Beauty Platform SILICON2
Slide 2: Disclaimer
Disclaimer This presentation has been prepared by Silicon2(the “Company”) for informational purposes in its presentation to prospective institutional investors for the Company’s IPO. The information contained in this presentation should be considered in the context of the circumstances prevailing at
Slide 3: Table of Contents
StyleKorean.com, the largest global platform in Korea TABLE OF CONTENTS Prologue Chapter 01_ K-Beauty & E-Commerce Chapter 02_ SILICON2, E-Commerce Platform Connecting K-Beauty to the World Chapter 03_ SILICON2’s Grounded Confidence Chapter 04_ SILICON2 Leading K-Beauty Worldwide Appendix
Slide 4: Rise of K-Culture and SILICON2
Rise of K-Culture and SILICON2 K-Game K-Movie K-Drama K-Pop K-Beauty Ranked 1st "Parasite" “Squid Game" BTS , Super M, Stray kids Hidden heroes in global annual revenues won four awards at Oscars Critics Choice Super Awards won four Billboard behind great success Music Awards Publisher Distributor E
Slide 5: Value Creator Beyond E-Commerce, SILICON2
Value Creator Beyond E-Commerce, SILICON2 Silicon2 is expanding overseas with diverse K-Beauty brands and products continuously emerging. Russia Poland Netherlands USA Japan Growing popularity of Value creation powered by Vietnam Global customer satisfaction K-Beauty brands with cultural contents Ma
Slide 6: K-Beauty & E-Commerce
No.1 Worldwide K-Beauty Platform Chapter 01 K-Beauty & E-Commerce 01_ Growth Factors of K-Beauty 02_ Crisis of K-Beauty
Slide 7: Growth Factors of K-Beauty
Investor Relations 2023 Growth Factors of K-Beauty Satisfying various trends and global demands through online channel expansion and K-Beauty’s massive infrastructure Optimized production infrastructure for growing beauty industry K-Brand Growth E-Commerce Growth Strong Upstream Environment Global E
Slide 8: Crisis of K-Beauty
Investor Relations 2023 Crisis of K-Beauty Global export scale and Cosmetics market size 2022 Cosmetics World Market Size Top 10 2022 Cosmetics Export Ranking Top 5 Billion USD Billion USD 89 86 19.4 10.3 8.7 8 31 6 19 17 15 13 13 13 10 USA China Japan Brazil Germany UK India Korea France Italia Fra
Slide 9: Crisis of K-Beauty
Investor Relations 2023 Crisis of K-Beauty Korea's share of total exports and cosmetics exports (by country) U.S.A and Greater China exports as a share of total exports U.S.A and Greater China as a share of cosmetics exports Proportion of USA China Hong Others 100 Million USD Proportion of USA China
Slide 10: SILICON2, E-Commerce Platform Connecting K-Beauty with the World
No.1 Worldwide K-Beauty Platform Chapter 02 SILICON2, E-Commerce Platform Connecting K-Beauty with the World 01_ No.1 K-Beauty E-Commerce Platform Company 02_ Successful Growth Driven by Change and Innovation 03_ Differentiated Business Model 04_ Achieving Solid and Sustainable Business Performance
Slide 11: No.1 K-Beauty E-Commerce Platform Company
Investor Relations 2023 No.1 K-Beauty E-Commerce Platform Company SILICON2, the largest K-Beauty e-commerce platform business in Korea Company Overview Senior Management Company Name SILICON2 CO., LTD. Kim, Sung Woon Chairman & Founder 2002~ present SILICON2 CO., LTD. Chairman & Founder CEO Kim, Sun
Slide 12: Successful Growth Driven by Change and Innovation
Investor Relations 2023 Successful Growth Driven by Change and Innovation 2,372 Leading the e-commerce onshore market for K-Brands with global logistics expertise 1,653 Beginning influencer marketing. Establishment of its own social media channel 1,310 Creating social media marketing Expansion of Es
Slide 13: Differentiated Business Model
Investor Relations 2023 Differentiated Business Model Creating Value through e-commerce platform that best fulfils customer needs Business Area Customer Silicon2's Business Structure (revenue ratio) Overseas individual Operation of retail platform shoppers → Global / Japan / Russia and other regions
Slide 14: Achieving Solid and Sustainable Business Performance (1)
Investor Relations 2023 Achieving Solid and Sustainable Business Performance (1) Achieving robust performance driven by the synergy between business units Revenue Trend by Business Unit Transportation Cost Trend Operating profits Others Fulfillment PA CA Unit: KRW million Transport Cost as a percent
Slide 15: Achieving Solid and Sustainable Business Performance (2)
Investor Relations 2023 Achieving Solid and Sustainable Business Performance (2) Diversifying export markets(0% export to China) minimizing risks → Achieving robust business performance Revenue Share by country Revenue Share by Top 10 brands Others 22.7% Beauty of Others Joseon USA 31.7% 26.9% 28.15
Slide 16: Achieving Solid and Sustainable Business Performance (3)
Investor Relations 2023 Achieving Solid and Sustainable Business Performance (3) Solid sales growth per country and brand Sales Growth by Major Country Sales Growth by Major Brand Sales Growth by Types of Cosmetics Unit : KRW 100 million Unit : KRW 100 million Unit : KRW 100 million USA Beauty of Jo
Slide 17: Achieving Solid and Sustainable Business Performance (4)
Investor Relations 2023 Achieving Solid and Sustainable Business Performance (4) Continuous growth of overseas branch Sales Trends by Branch Unit : KRW 100 Million StyleKorean Inc. STYLEKOREAN MY SDN, BHD STYLEKOREAN EU B.V. 232.7 343.5 164.2 26.9 34.7 40.2 17.3 2 2023 1Q 2023 2Q 2023 3Q Top 3 Brand
Slide 18: SILICON2's Substantiated Confidence
No.1 Worldwide K-Beauty Platform Chapter 03 SILICON2’s Substantiated Confidence 01_ Global Marketing, Branding through Social Media 02 Global Fulfillment & Cross-border Logistics 03_ Localization
Slide 19: Global Marketing, Branding through Social Media
Investor Relations 2023 Global Marketing, Branding through Social Media Raising brand awareness and boosting growth for small and medium-sized brands through contents planning optimal for global marketing Unit: KRW billion SILICON2’s Owned Media +3M followers through diverse social media channels To
Slide 20: Global Fulfillment & Cross-Border Logistics
Investor Relations 2023 Global Fulfillment & Cross-Border Logistics Laying the foundation for LaaS business(Logistics-as-a Service) by strengthening end-to-end service capacity What is Our Fulfillment? Silicon2’s Automatic Logistics System A comprehensive process that handles services ranging from S
Slide 21: Localization
Investor Relations 2023 Localization SILICON2, leading the global market trends with its localization strategy Localized Logistics Localized Marketing Strengthening Localization Logistics center for Marketing campaigns Localization per language, each location for local communities payment and numero
Slide 22: SILICON2, Leading K-Beauty Worldwide
No.1 Worldwide K-Beauty Platform Chapter 04 SILICON2, Leading K-Beauty Worldwide 01_ Expansion of Category to K-Food, K-Fashion and K-Style 02_ Expanding Localization through Accelerating Global Bases 03_ Mutual Growth through Equity Investment in K-Brand Shares
Slide 23: Expansion of Category to K-Food, K-Fashion and K-Style
Investor Relations 2023 Expansion of Category to K-Food, K-Fashion and K-Style Utilizing success of K-Beauty to diversify product line ups through supplying various K-Brands Expansion of K-Brand Line Ups Continuous Demand Increase Since K-Food Launch in 2020 Health Functional K-Food Foods Accumulati
Slide 24: Expansion of Category to K-Food, K-Fashion and K-Style
Investor Relations 2023 Expansion of Category to K-Food, K-Fashion and K-Style Entering K-POP as the 2nd largest shareholder of HANTEO GLOBAL, INC. Representative Company of K-POP Chart and A Variety of Marketing Activities from Big Data ‘HANTEO GLOBAL, INC.’ ‘HANTEO GLOBAL, INC.’ Company Name : HAN
Slide 25: Expanding Localization through Accelerating Global Bases
Investor Relations 2023 Expanding Localization through Accelerating Global Bases Sharing an end-to-end service worldwide → Boosting growth through localization Localization Expansion Poland Netherland Russia Acceleration of Share platform USA Silicon2's global Share local news Japan presence Share n
Slide 26: Mutual Growth through Equity Investment in K-Brand
Investor Relations 2023 Mutual Growth through Equity Investment in K-Brand Seeking to grow together with major K-Brand by equity investment and partnership K-Beauty & E-Commerce ｜ SILICON2, E-Commerce PlatformConnecting K-Beauty to the World ｜ SILICON2’s Grounded Confidence ｜ SILICON2 Leading K-Beau
Slide 27: Vision
VISION Sharing Platform K-Brand Customer Needs Needs Systematic global distribution system Swift logistics value chain Customized overseas customer connection Easier access to K-Brand with diverse networks Local office networks Advanced and easier system for Best global marketing strategy order/paym
Slide 28: Appendix
APPENDIX Statement of comprehensive income [abstract] Statement of financial position [abstract] 100M Won 100M Won 2021 2022 2023 3Q 2021 2022 2023 3Q 2021. 1. 1. ~ 2022. 1. 1. ~ 2023. 1. 1. ~ 2021. 12. 31. 2022. 12. 31. 2023. 9. 30. 2021. 12. 31. 2022. 12. 31. 2023. 9. 30. [Current assets] 688.5 73