Bakkt, Inc. · NYSE:BKKT
Bakkt — Investor Presentation (February 2022)
11 slides from Bakkt's investor presentation, February 2022
Slide 1: Bakkt Loyalty & Rewards 2022 Outlook Study
Bakkt Loyalty & Rewards 2022 Outlook Study February 2022
Slide 2: We ran a consumer study to uncover and validate consumer crypto loyalty preferences
BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY / OVERVIEW We ran a consumer study to uncover and validate consumer* crypto loyalty preferences o Crypto buyers are more likely to in earning crypto rewards (51%) use loyalty programs across major almost rises to the preference level categories, over-indexi
Slide 3: Survey overview
Survey overview
Slide 4: Crypto purchasers skew younger, male, and slightly higher income, as compared to the US population
BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY Crypto purchasers skew younger, male, and slightly higher income, as compared to the US population Demographics Loyalty program enrollment US multi- Crypto loyalty users buyers Income>$100k Crypto buyers and those with income <$50k 29% -5% -29% higher than
Slide 5: Crypto purchasers and those earning more than $100k are more likely to use loyalty programs
Loyalty BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY penetration Crypto purchasers and those earning more than $100k are more likely to use loyalty programs across most major categories Loyalty membership, by type & user Consumers earning $100k or more, along with crypto buyers all over-index the 78%
Slide 6: Crypto buyers show high excitement for redeeming loyalty points for cryptocurrency
Crypto BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY redemption Crypto buyers show high excitement for redeeming loyalty points for cryptocurrency Likelihood to redeem loyalty points for cryptocurrency 34% US Avg. 34% 15% 16% 17% 17% 72% Crypto buyer 7% 8% 14% 27% 45% 58% Income >$100k 20% 9% 12% 19% 3
Slide 7: While most consumers currently prefer cash back when earning, crypto buyers are nearly equally open to earning in crypto
Earning BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY preferences While most consumers currently prefer cash back when earning, crypto buyers are nearly equally open to earning in crypto Earning preferences Earning cash back instead of points 61% 56% 66% Earning cryptocurrency in addition to points 43%
Slide 8: US consumers see information as the largest barrier to purchasing cryptocurrency
Crypto BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY sentiment US consumers see information as the largest barrier to purchasing cryptocurrency Primary reasons why consumers And why consumers that have not traded crypto … are hesitant … Long-term investment strategy 41% I do not know enough about it 63
Slide 9: US consumers want to know what can be bought with crypto to help them invest
Redemption BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY Value US consumers want to know what can be bought with crypto to help them invest 31% 25% 31% 29% 25% 44% 42% 40% 37% 39% 27% 38% 32% 31% 41% 29% 25% 32% 38% 35% 47% 34% 38% 36% 37% 40% 23% 28% 28% 18% What can Value of What Tax What Additional
Slide 10: About this study
BAKKT LOYALTY & REWARDS 2022 OUTLOOK STUDY About this study Commissioned by Bakkt and conducted via an online survey tool, the study polled 1,000 consumers across the U.S. and was fielded in December 2021, providing insight into how individuals interact, redeem and accrue loyalty points, as well as
Slide 11: The End
The End Media Lauren Post, Head of Communications [email protected]
Bakkt Holdings — Investor Presentation (February 2022) on 6ix