Unilever PLC · LSE:ULVR
Unilever — Goldman Sachs conference (January 2005)
21 slides from Unilever's conference presentation, January 2005
Slide 1: Unilever LA
råáäÉîÉê=i^ Slide 1 - Unilever LA • Good Morning • I have been asked to give you a brief overview of Unilever in Latin America, in my former capacity as Business Group President for HPC Latin America • So much to say, so little time to say it 1
Slide 2: Safe Harbour Statement
p~ÑÉ=e~êÄçìê=pí~íÉãÉåí Certain of the comments and materials in this presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based upon current expectations and assumptions regarding anticipated developments
Slide 3: Our History in Latin America
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Slide 4: Unilever Reputation in LA
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Slide 5: Unilever Latin America - Turnover as a % of Total Unilever
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Slide 6: Unilever Latin America - Turnover Split by Category
råáäÉîÉê=i~íáå=^ãÉêáÅ~=J qìêåçîÉê=péäáí=Äó=`~íÉÖçêó m` qçí~ä=qìêåçîÉêW=ã=QKQ=Äáääáçå POB 12% cççÇë PSB e` OQB f` UB Slide 6: Turnover split by category • Acquisitions and organic growth have also transformed the category profile of our business. • From a predominantly South LA Laundry business in th
Slide 7: Unilever Latin America - HPC Competitive Position
råáäÉîÉê i~íáå=^ãÉêáÅ~=J em`=J=`çãéÉíáíáîÉ=mçëáíáçå _ê~òáä ^êÖ `ÜáäÉ jÉñ `çä c=`äÉ~åáåÖ N N N p=`~êÉ O N N p=`äÉ~åëáåÖ N N N O aÉçÇçê~åíë N N N N N e~áê N N O O lê~ä O N Slide 7: HPC competitive position •Undisputed leader in F.Cleaning in South LA, with Brands like Omo, Skip, Ala. •Omo is the most
Slide 8: Unilever Latin America - HPC Innovation
råáäÉîÉê i~íáå=^ãÉêáÅ~=J em`=J=fååçî~íáçå Slide 8: HPC Innovation Unilever LA is also an important source of innovation for the rest of Unilever. Examples include: Dove innovation ex Argentina Lux relaunch, now being rolled out elsewhere eg Asia OMO technology and advertising approach from Brazil (D
Slide 9: Unilever Latin America - Foods Competitive Position
råáäÉîÉê i~íáå=^ãÉêáÅ~=J cççÇë=J=`çãéÉíáíáîÉ=mçëáíáçå _ê~òáä ^êÖ `ÜáäÉ jÉñ `çä _çìáääçå N N N pçìé O N O j~óçåå~áëÉ N N N O N hÉíÅÜìé N N N N qçã~íç N N j~êÖ~êáåÉ O N N N fÅÉ=`êÉ~ã N O N Slide 9 - Unilever Latin America - Competitive Position in Foods • Our Foods business has also been strengthened
Slide 10: Unilever Latin America - Foods Innovation
råáäÉîÉê i~íáå=^ãÉêáÅ~=J cççÇë=J=fååçî~íáçå Slide 10: Foods Innovation •As importantly, Bestfoods has given us a portfolio of new brands that are of enormous relevance to LA consumers, across a wide range of income groups eg Knorr, Maizena and Ades. 10
Slide 11: Unilever Latin America - Business Performance '99-'03
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Slide 12: How did we achieve it?
eçï=ÇáÇ=ïÉ=~ÅÜáÉîÉ=áí\Á Slide 12 • So what are the key drivers of Unilever success in LA? Focus on 5 factors: • single minded execution of Unilever’s Path-to-Growth strategy. • Expertise in managing through economic crisis, weather the storm in Brazil and Argentina. • Prioritisation of growth in Lea
Slide 13: Path-to-Growth
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Slide 14: Path-to-Growth / Brand Focus
m~íÜJíçJdêçïíÜ=L=_ê~åÇ=cçÅìë l mçêíÑçäáç=çÑ=däçÄ~ä=_ê~åÇë=~åÇ=içÅ~ä=gÉïÉäë l NSS=Äê~åÇë=J=TM=Äê~åÇ=éçëáíáçåë l aáëéçëÉÇ=çÑ=OM=ÄìëáåÉëëÉë l iÉ~ÇáåÖ=Äê~åÇëW Ñêçã=TVB=áå=OMMM=íç=VOB=nNÛMQ Slide 14: Path to Growth • Impact of PtG seen in the focus delivered in the brand portfolio. • We now have a potent
Slide 15: Managing in a Crisis
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Slide 16: Argentina Crisis Management
^êÖÉåíáå~=`êáëáë=j~å~ÖÉãÉåí 1962-63 1980-89 Crash '30 World War I 1998-02 0 -5 -2.0 -10 -8.8 -15 -13.8 dam=mäìããÉíÉÇ Real GDP Growth % -20 -19.6 -20.0 -25 Source: La Nacíón Newspaper dam=mäìããÉíÉÇ Slide 16: Argentina crisis management • The extent of the crisis in Argentina was unprecedented. • Neve
Slide 17: Growth in New Markets
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Slide 18: Mexico: Market Share Gains 2000 to 2003
jÉñáÅçW=j~êâÉí=pÜ~êÉ=Ö~áåë OMMM=íç=OMMP OMMP çîÉê _ê~åÇ Gain in % points OMMM mçëáíáçå c~ÅÉ=`~êÉ HPKO mçåÇÛë=@=N aÉçë HNOKP oÉñçå~=@=N ^ñÉ=@=O e~áê HNQKN pÉÇ~ä=@=O pâáå=`äÉ~åëáåÖ HOKT açîÉ=@=P Slide 18: Market shares •Already referred to extent to which our business has been strengthened in North LA
Slide 19: Deep Understanding of LA Consumers
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Slide 20: Reaching New Consumers
oÉ~ÅÜáåÖ=kÉï=`çåëìãÉêë Slide 20: Reaching new consumers •And finally new consumers • Nearly 60% of the 0.5 bn + population are neither rich enough to afford first world lifestyle, nor so poor as to fall outside the scope of our consumer base. • 2/3 of the population are not of European descent, bein
Slide 21: Thank You
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