Hometogo Se · XETR:HTG
Hometogo — Non-Deal Roadshow (May 2022)
45 slides from Hometogo's roadshow presentation, May 17, 2022
Slide 1: Roadshow Presentation May 2022
Roadshow Presentation May 2022
Slide 2: Investment Highlights
Investment Highlights
Slide 3: Key investment highlights
Key investment highlights Our vision is to make incredible homes easily accessible to everyone, by becoming travelers’ go-to destination for 1 vacation rentals and by leveraging technology solutions around our marketplace, to become the industry’s operating system and to enable growth for the entire
Slide 4: Our Vision: making incredible homes easily accessible to everyone
Our Vision: making incredible homes easily accessible to everyone
Slide 5: Alternative Accommodation as the new zeitgeist: long-term growth opportunity ahead
Alternative Accommodation as the new zeitgeist: long- term growth opportunity ahead We are targeting a huge market opportunity1,… …aiming for 1bn EUR in Booking Revenues by 2028/29 in tn EUR GBV in mn EUR CAGR: 30-35% Total accommodation CAGR: market >1.7tn EUR 75% Consolidated market share of 3 lar
Slide 6: Alternative accommodation – a structural trend accelerated by Covid-19
Alternative accommodation – a structural trend only further accelerated by Covid-19 Safety is a new dealbreaker Own home wins over crowded hotel Boom in (sustainable) domestic travel as countries encourage citizens to holiday at home – the home turf of vacation rentals “Workation” Home office can be
Slide 7: Decisive and transformative steps to enable our future growth
We are taking decisive and transformative steps to enable our future growth 1 2 3 Travelers Supply Technology Creating an unparalleled Growing our global footprint Developing new solutions to experience to drive return and scaling diversified supply enable growth for the entire demand through target
Slide 8: Distinctly positioned to capitalize on this growth opportunity
We are distinctly positioned to capitalize on this tremendous growth opportunity Traveler Reach & Engagement Highly Strong Partnerships scalable Technology & Data Focus on organic growth, supported by targeted M&A CONFIDENTIAL 8
Slide 9: Bringing our growth ambition to life
Bringing our growth ambition to life
Slide 10: Decisive and transformative steps to enable our future growth
We are taking decisive and transformative steps to enable our future growth 1 2 3 Travelers Supply Technology Creating an unparalleled Growing our global footprint Developing new solutions to experience to drive return and scaling diversified supply enable growth for the entire demand through target
Slide 11: For travelers, we aim to become the go-to destination for vacation rentals
1 For travelers, we aim to become the go-to destination for vacation rentals We provide travelers a desirable, most comprehensive and highly curated selection of vacation rentals paving the way to become the go- to destination for vacation rentals. World’s largest selection of vacation rentals Highl
Slide 12: Driving customer loyalty through innovation and customer experience
We aim to drive customer loyalty by continuously 1 innovating and improving our customer experience User-centric Adaptability Machine Learning Design, technology and data to Machine learning and infrastructure Highly flexible core technology with optimize user-friendly product to make users and part
Slide 13: Returning customers drive the majority of Booking Revenues and increasingly book via App
1 As a result, returning customers visiting us more often and drive the majority of our Booking Revenues and increasingly book via App Booking Revenues from Returning Visitors Booking Revenues via App1 in m EUR in % of total Booking Revenues ~60% in FY/21 ~40% ~39% : 21) ~31% 20 17- ( GR CA ~90% 201
Slide 14: Decisive and transformative steps to enable our future growth
We are taking decisive and transformative steps to enable our future growth 1 2 3 Travelers Supply Technology Creating an unparalleled Growing our global footprint Developing new solutions to experience to drive return and scaling diversified supply enable growth for the entire demand through target
Slide 15: Solving a highly fragmented industry with our hybrid marketplace model
2 Solving a highly fragmented industry with our hybrid marketplace model Demand Consumers Higher Take Rate Technology solutions for everyone Marketplace PMs list directly on OTAs HomeToGo / partially + Classifieds not on OTAs 100k+ Partially Homeowners Property Managers (PM) list directly on OTAs Su
Slide 16: For each Partner we provide the best solution for their needs and strategy
For each of our Partners we provide the best solution for their 2 needs and strategy Online Travel Agencies (OTA) Property Managers Homeowners Create one listing that automatically Providing conversion-optimised traffic Access to domestic and international becomes live on multiple rental platforms f
Slide 17: Our supply is highly unique and diversified
Our supply is highly unique and diversified, 2 differentiating us from large partners Share of unique inventory of our three largest Partners(1) Unique partner Unique partner inventory 23% inventory 6% Global Croatia (1) This view of unique inventory considers the inventory of our largest three aggr
Slide 18: What supply Partners earn and what we earn per booking
2 What supply Partners earn in the market and what we earn per booking Property Managers 400 400 400 Cleaning, Key Service, Yield Management etc. (up to 40% of basket size) Homeowner €1,000 Up to 40%(1) earnings Illustrative Total industry basket size commission pool Online Travel Agencies (OTA) com
Slide 19: Partners increasingly opt for listing onsite
2 Our partners increasingly opt for listing onsite, boosting our CPA onsite share Onsite Share More active management of onsite1 in % of Booking Revenues2 1 business Constant enhancements of digital 2 experience invites more partners to list 44% their offers directly onsite Average 3 100% of the las
Slide 20: Our Partners see tangible growth after switching to onsite
2 Our Partners see tangible growth after switching to onsite Number of bookings received by Partner(1) Partners have seen an 9x 60x uplift of bookings of up to 60x after switching Q2 2017 Q3 2017 Q2 2020 Partner switches 9x booking 60x booking to HomeToGo increase within increase within onsite booki
Slide 21: Decisive and transformative steps to enable our future growth
We are taking decisive and transformative steps to enable our future growth 1 2 3 Travelers Supply Technology Creating an unparalleled Growing our global footprint Developing new solutions to experience to drive return and scaling diversified supply enable growth for the entire demand through target
Slide 22: Deep inventory knowledge to optimize inventory for partners and customers
3 We leverage deep inventory knowledge to optimize inventory both for partners and customers Proprietary AI-based images enhancement Analyze, correct and enrich supplied data Image recognition Natural language processing (NLP) based content checks Deduplication Auto-add meta-data like nearby Points
Slide 23: Building the right tools to help suppliers tackle complex challenges
3 We are building the right tools to help suppliers to tackle their complex challenges while growing their business Fast & easy access Wealth of features & Shopify-like all-in-one Highly adaptable & infrastructure software solution for flexible ...to a huge market and homeowners is scaling ...with (
Slide 24: A Shopify-like all-in-one SaaS solution for homeowners
3 A shopify-like convenient all-in-one SaaS solution to connect homeowners more easily to our Partners – enabling the whole supply side to be more successful Overview via central cockpit Click-and-Build own Synchronise data incl. guest communication website easily like prices & availabilities Levera
Slide 25: Creating long-term value
home togo_ Creating long-term value
Slide 26: We aspire to deliver more than 1bn EUR in Booking Revenues by 2028/29
We aspire to deliver more than 1bn EUR in Booking Revenues by 2028/29 Booking Revenue Growth Ambition 2028/29 Our Path towards long-term Value Creation in mn EUR CAGR: We are focused on growth and aim to consistently gain 30-35% #1 market share in the alternative accomodation market In order to sust
Slide 27: Attractive financial profile at scale
Attractive financial profile at scale Target Margin Break-even Long-term In % of revenue FY/21 2023/24 ambition Key Drivers Gross margin 95.4% Scaling of payment solution to weigh on GPM, but driving revenue up Sales & Marketing (94.7%) Becoming travelers go-to destination for vacation rentals and i
Slide 28: Proven track record to scale while lowering marketing cost ratio
We have a proven track record to scale our business while lowering our marketing cost ratio over time HomeToGo Visits(1) Success factors millions 375 Cost per Visit (1)(2) Consequent ROI based steering 321 of all Marketing channels 266 Extensive automation 172 of all Marketing activities 86 4 33 Exc
Slide 29: Q1/22 Performance Update
home togo_ Q1/22 Performance Update
Slide 30: 2022 is off to a great start with highest Booking Revenues on record
2022 is off to a great start with highest Booking Revenues on record We have taken further strides during Q1 on our journey towards increasing our Onsite Booking Revenue share, with onsite share reaching 52%, more than doubling YoY amid strong growth in supply partners using our onsite solution Enha
Slide 31: Strengthened position as go-to destination for vacation rentals
We further strengthened our position as the go-to destination for vacation rentals during Q1, particularly in our home market Global Organic Search Visibility1 in points, LTM Continuously advanced our global organic 264 search visibility in Q1 253 DACH Booking Revenues 231 +300% YoY due to strong or
Slide 32: Continuously enhanced our product to drive return demand
We continuously enhanced our product to create an unparalleled experience and drive return demand Improved digital product enhancement Improved checkout experience across Web and App by launching locally relevant payment options Increasing users’ choice by providing enhanced alternative New integrat
Slide 33: IFRS Revenues almost doubled YoY in Q1
IFRS Revenues almost doubled YoY in Q1 with and highest Booking Revenues on record Q1 Performance (EUR million) Gross Booking Value Booking Revenues IFRS Revenues Onsite Booking Onsite IFRS Onsite GBV Revenues Revenues >2.5x YoY +6% >5x YoY >2.8x YoY +39% +98% (10)% +185% +426% CPA GBV Estimated GBV
Slide 34: Largely stable basket size development YoY
Largely stable basket size development YoY, combining shorter trips in Europe during spring and increasing ADRs in the U.S. 12M rolling average Basket Size In EUR Q1/22 Earnings Call 34
Slide 35: Take Rate driven by strength in onsite business
Take Rate driven by strength in onsite business, ahead of expectations Take Rate1 In % Overall Take Rate Guidance Q1: 9.1% 2022E: >8.0% 2021A: 8.4% 1) Take Rate is defined as Booking Revenues divided by Gross Booking Value (excl. Hotels and Subscriptions & Services) Q1/22 Earnings Call 35
Slide 36: Profitability improved across all major cost lines
Profitability improved across all major cost lines Costs and margins1 Q1 (in % of IFRS revenues) 2021 2022 Delta Cost of sales (7.8%) (8.9%) (1.1pp) Gross profit 92.2% 91.1% (1.1pp) Strong organic & repeat Sales & Marketing (207.3%) (170.9%) 36.4pp demand during Q1 Operating leverage & Product Devel
Slide 37: Updated FY/22 outlook
Updated FY/22 outlook to reflect strong Q1 topline performance and positive consolidation effects of e-domizil acquisition Old FY/22 Guidance (excl. e-domizil) New FY/22 Guidance (incl. e-domizil) IFRS Revenues IFRS Revenues +27% – +32% +40% – +50% 120–125m EUR 133–143m EUR Adjusted EBITDA1 Adjusted
Slide 38: Q2 started off strongly with solid like-for-like growth in April
Q2 started-off strongly amid a solid like-for-like growth in April Q1/22 Earnings Call 38
Slide 39: Appendix
Appendix Management Board The HomeToGo Share Financial Calendar Investor Relations Contact
Slide 40: Founder-led management supported by high profile experts
Founder-led management supported by high profile experts that secure a well-rounded view of the business Dr. Patrick Andrä Wolfgang Heigl Dr. Patrick Andrae Valentin Gruber Steffen Schneider Wolfgang Heigl Founder & CEO Co-Founder & CEO Founder & CSO Co-Founder & CSO COO CFO Steffen Schneider CFO Va
Slide 41: The HomeToGo Share
The HomeToGo Share Shareholder Structure1 Share Information Type of Shares Class A Shares (Public Shares) Treasury Shares: 7.7% and Class B Shares (Founder Shares) Insight: 17.9% Stock Exchange Frankfurt Stock Exchange Others: 30.6% Market Segment Regulated Market (General Standard) of Frankfurt Sto
Slide 42: Upcoming events
Upcoming events Date Event Monday, May 23 Equity Forum - German Spring Conference Tuesday, May 24 Annual General Meeting Wednesday, May 25 dbAccess Monday/Tuesday, June 13+14 Barclays Internet Conference (virtual) Tuesday, June 14 Exane CEO Conference Tuesday, June 21 NDR Copenhagen Goldman Sachs Bu
Slide 43: HomeToGo Investor Relations Contact
HomeToGo Investor Relations Contact Jan Team Office Edelmann Contact Location T: +49 157 501 63731 HomeToGo GmbH HomeToGo SE | 9, rue de Bitbourg, Pappelallee 78/79 L-1273 Luxembourg 10437 Berlin Investor Relations [email protected] [email protected] [email protected] https://ir.hometogo.de/ htt
Slide 44: Disclaimer
Disclaimer Forward-Looking Statements This Presentation contains certain forward-looking statements, including statements regarding HomeToGo’s future business and financial performance. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate
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