Datrix S.p.a. · MIL:DATA
Datrix — Investor Presentation (May 2022)
43 slides from Datrix's investor presentation, May 2022
Slide 1: Sustainable AI solutions for Business Growth
Sustainable AI solutions for Business Growth Corporate Presentation May 2022
Slide 2: Disclaimer
Disclaimer Information, data, prices, and any and all other economic, commercial and/or management information (the so called “Confidential Information”) contained in the following pages are strictly private and confidential and – together with all trademarks, designs and names - are the exclusive p
Slide 3: Overview
OVERVIEW 3
Slide 4: Datrix applies transparent AI to data to drive action and measurability
Datrix applies transparent Artificial Intelligence to data to drive action and measurability 4
Slide 5: Internally Developed Augmented Analytics Technology
A solutions oriented tech-company led by highly skilled professionals Management quality Technological soul Solutions driven approach Internally Developed Augmented Analytics Technology Datrix is not just the plain sum Business Data Enrichment of the controlled companies. It’s Entrepreneur s the app
Slide 6: Market: Datrix focuses on the fastest growing niches in the AI landscape
Market: Datrix focuses on the fastest growing niches in the AI landscape Datrix +33% USD264bn in 2020 Focus USD298bn in 2020 +18% +18% AI Platforms AI Software Global AI Market Datrix +23% ✓ Tools and technologies to obtain Focus valuable and actionable insights AI-Centric Apps using data ... target
Slide 7: Proposition & Solutions
PROPOSITION & SOLUTIONS 7
Slide 8: Datrix Business Areas: Reaching business goals through data analysis
Datrix Business Areas: Reaching business goals through data analysis Process Sales & Marketing Fintech Data Monetization ML Model Serving Acquisition 1st Party Data Alternative Data Alternative 1st Party 1st Party 1st Party Data Alternative Data Financial Data Sources Sources Data Customer Data Busi
Slide 9: Solutions Overview: Sales & Marketing
Solutions Overview: SALES&MARKETING Solutions: Trend AI, Market AI, Retention AI, ReleVanty Main features & characteristics: • 13 Mil Search Queries analyzed • Real-Time Trend Detection • Users Search-Intent Detection • Benchmark and share of voice analysis • 4 Level Customers Life-Time-Value Segmen
Slide 10: Solutions Overview: Fintech
Solutions Overview: FINTECH Solution: Thematic Investing AI Main features & characteristics: • +1 Mil. Contents on daily basis • Non-conventional data sources • AI-based Thematic Trends Detection & Companies Selection • Proprietary Alternative Digital Metrics [1] and sub- metrics [2] • Theme deep-di
Slide 11: Solutions Overview: Data Monetization
Solutions Overview: DATA MONETIZATION Solution: Adapex Main features & characteristics: • AI-based Header Bidder Solution • Proprietary performance, reporting and analytics suite • Premium Google AdX and AdX EBDA • Real time decision making power Revenue Model: • Servware System: revenue sharing / r
Slide 12: Highlights 2021
HIGHLIGHTS 2021 12
Slide 13: Highlights 2021
Highlights 2021 # of Clients served Proforma Revenues Proforma Recurring Revenues 370 13.2 M€ 66% 36% foreign (+23% compared to Including Adapex US from January 57% in 2020 2020) 1st 2021 of which 27% abroad Cash available to Successful New Information support the growth acquisitions analysed daily
Slide 14: Large and diversified client base
Large and diversified client base ~36% foreign 370 Active clients as of FY21PF E-commerce CPG Retail Energy Industries Telco Health Publishing Finance & Banking 14
Slide 15: Fast-growing business
Fast-growing business 13.2* 10.2 REVENUE Fintech 5.6 ML Model ML Model 4.3 Serving Serving Data Data Data Monetization Monetization Monetization Marketing & Marketing & Marketing & Marketing & Sales Sales Sales Sales Years 2018 A 2019 A 2020 A 2021 A Startup Startup Investment in Continue startup Al
Slide 16: Growth Strategy
GROWTH STRATEGY 16
Slide 17: Multi-channel distribution strategy
Organic Growth DIRECT SALES: the goal is to position Datrix cross-area solutions to mid-large enterprises through an highly qualified sales force. MULTI-CHANNEL DISTRIBUTION INSIDE SALES: the goal is to position specific Datrix solutions to SMBs through STRATEGY remote sales teams. PARTNERSHIP PROGR
Slide 18: M&A Strategy: 2 M&A approaches
M&A Strategy #1 MARKET INTEGRATION Accelerate access to new customers, new markets, new targets 2 M&A APPROACHES #2 TECH INTEGRATION Accelerate tech and product pipeline development 18
Slide 19: M&A Strategy: #1 Market Integration
M&A Strategy: #1 Market Integration 19
Slide 20: M&A Strategy: #2 Tech Integration
M&A Strategy: #2 Tech Integration The integration of the Adority technology within the composable architecture of ByTek AI Suite accelerate the development of a specific module - Retention AI - to maximize customers loyalty for companies of every dimension. In particular, Retention AI leverages mach
Slide 21: FY2021 Results & 2022 Business Update
FY2021 RESULTS & 2022 BUSINESS UPDATE 21
Slide 22: Financial Highlights: FY2021 vs FY2020 (Proforma)
Financial Highlights: FY2021 vs FY2020 (Proforma) Revenues 73.8% Italy +46.8% €13.2M.* vs €9.0M. in 2020 *including Adapex from January 1° 2021 26.2% Abroad Recurring Revenues 66% 57% in 2020 Growth of Served Clients +23% 370 total clients in 2021 - 36% from abroad €2.1 M. Adapex 2021 Revenues +70%
Slide 23: Financial Highlights 2021: Adapex Inc
Financial Highlights 2021: Adapex Inc Adapex Revenue (€) 2.500.000 2.136.545 2.000.000 1.500.000 1.259.255 1.000.000 70% YoY 500.000 0 2020 2021 2021 2020 YoY €14K # Networks 67 60 10,45% # Publishers 150 98 53,06% Avg Revenue per Publisher Retention Rate Networks 72% (+11% YoY) Retention Rate Publi
Slide 24: Revenue by Business Area (Proforma)
Revenue by Business Area (Proforma): Marketing & Data ML Model Fintech Sales Monetization Serving 71% of total 25% of total 2% of total 2% of total Revenue Revenue Revenue Revenue €9.0 M. €3.2 M. €0.3 M. €0.2 M. expected Revenues Revenues Revenues Revenue 21% Growth vs 285% Growth vs 24% Growth vs 1
Slide 25: Business Achievements - Q1 2022
Business Achievements - Q1 2022 NEW NEW NEW RENEW RENEW RENEW RENEW Data AI-based Automation of Contract Added malta Martech Renewal of all analysis & analysis and onboarding value -> as new solution to Brands customer scoring of process to doubled country maximize intelligence single point-of- requ
Slide 26: Other relevant deals - 2022
Other relevant deals - 2022 MAIS Family Office Closed in Q2 Under signature in Q2 Closed in Q2 Under signature in Q2 Closed in Q2 Under signature in Q2 Martech ReleVanty Martech Data Data Modeling to Data Monetization solutions to solutions to analysis & automize and of traffic on global acquire new
Slide 27: Disruptive R&D innovation projects - Q1 2022
Disruptive R&D innovation projects - Q1 2022 Just 3 months after the beginning of 2022, the Group has already raised EU/Italian fundings for more than € 1,1 MLN to bring disruptive innovation in different application areas through 4 R&D projects: BIOMEDICAL CYBERSECURITY AI ATTACKS AI FOR VISUAL IMP
Slide 28: Appendix 1 – Org & Function Goals
Appendix 1 – Org & Function Goals 28
Slide 29: Highly managerialized company with a well articulated organization
Highly managerialized company with a well articulated organization CEO Fabrizio Milano d’Aragona _ COO Mauro Arte _ CFO Giuseppe Venezia - CHRO - CPO CMO CMO - CTO - CIDO CRO Senior Controller Marco Mauro Arte (ad Interim) Pierluigi Vacca Marco Belmondo Belmondo Matteo Bregonzio Filippo Trocca Claud
Slide 30: Achievements 2021: Central Functions: Sales
Central Functions: Sales > Activation of 2 international partnership (FinTech area): Achievments 2021 > 2021 Clients Acquisitions: > 57 closed partnership with International SSP (Data Monetization area) …. > Consolidation of Google partnership (MarTech area): 3 new top client acquired: > Significant
Slide 31: Achievements 2021: Central Functions: MarkComm
Central Functions: MarkComm > Strategic positioning of the Datrix Group related to AI solutions through Achievments 2021 proprietary events (Data Breakfast and Vertical Meeting), third-party events, media partnerships (eg. Sole24Ore), distributed contents on corporate owned website and social channe
Slide 32: Achievements 2021: Central Functions: Tech & Product
Central Functions: Tech & Product > Support to strategy, design and go-to-market of the Group proprietary Achievments 2021 solutions. In particular: • Market Analysis: international analysis on topics as: ESG, Thematic Investments, Data Modeling, Data Monetization and Martech • User research and pro
Slide 33: Achievements 2021: Central Functions: HR / ORG
Central Functions: HR / ORG > Staff Growth (115 FTE in 2021) focus on Client Relationship / R&D / Tech Achievments 2021 Specialist/Corporate > Building Employee Retention policy to minimize turnover rate (15% in 2021 vs market benchmark = 30%) > Talent Attraction: Partnerships with the most importan
Slide 34: Central Functions: HR / Org
Central Functions: HR / Org > Group Organic Growth (expected FTE 140) with focus on Client Relationship / R&D / Tech Specialist / Corporate) + stimulate networking for hiring purposes Goals 2022 > New Owner Machine Learning Model Serving Area (April 2022) > Completion of Work Safety Plan plus compli
Slide 35: Appendix 2 – Other Financial Information & Governance
Appendix 2 – Other Financial Information & Governance 35
Slide 36: Consolidated P&L
Consolidated P&L 31/12/2021 Pro-forma 31/12/2020 Revenues from sales and services 12.702.291 8.577.133 R&D Grants 498.458 416.758 Total operating revenues 13.200.750 8.993.891 Increases in fixed assets 1.786.192 1.420.088 Other revenues 83.855 - Total value of production 15.070.796 10.413.979 For ra
Slide 37: Financial Highlights: FY2021 vs FY2020 (Reported)
Financial Highlights: FY2021 vs FY2020 (Reported) Revenues 85.3% Italy +27.8% €11.5M.* vs €9.0M. in 2020 *Including Adepex for 0.4 mln Euro consolidated from November 8th, 2021 14.7% Abroad +24.7% Organic Growth €11.2M. vs €9.0M. in 2020 Recurring Revenues 60% 57% in 2020 Growth of Served Clients 20
Slide 38: Financial Highlights: Datrix Group clients
Financial Highlights: Datrix Group* 115 Clients acquired in 2021 TOP 10 Clients in 2021 48% (vs 58% in 2020) 66% Retention rate vs 57% in 2020 21.5% Non Italian Customers €37K Avg Revenue per Customer +23% YoY 38 *including Adapex from January 1° 2021 * Adapex not included
Slide 39: Revenue by Business Area (Reported)
Revenue by Business Area (Reported): Marketing & Data ML Model Fintech Sales Monetization Serving 82% of total 13% of total 3% of total 2% of total Revenue Revenue Revenue Revenue €9.0 M. €1.5 M. €0.3 M. €0.2 M. Revenues Revenues Revenues Revenues 21% Growth vs 77% Growth vs 24% Growth vs 197% Growt
Slide 40: Roadmap
Roadmap 2010 2019 2021 2021 Initial 2 Successful 2,4M€ Equity from IPO on Euronext investment from M&A industrial partners Growth founders to start the business > > > > > > > 2017 2018 2020 2021 1,3M€ Equity 0,7M€ Equity 2,4M€ Equity 1 Successful from venture M&A capitalist & Family Office Angel inv
Slide 41: Governance
Governance Board of Directors | Fabrizio Milano Giuseppe | Executive ' d’Aragona Mauro Arte Venezi ! Directors fare Alessandra Massimiliano seat Magrini Gavirati agrini . Independent Non-executive . . Non-executive Director . Director Massimo Prelz Oltramonti Roberto Sabbatucci Independent Independe
Slide 42: Shareholders Structure
Shareholders Structure 7,88% 5,41% FMC Shareholders Fabrizio Milano d'Aragona 42,06% Mauro Arte 15,12% Claudio Zamboni FMC shares have multiple voting rights 29,53% FMC Growth Srl Market Shareholders < 5% 42 United Ventures 8a+ Investimenti
Slide 43: Thank you
Thank you Contacts: Investor Relations: Giuseppe Venezia, tel. +39 0276281064 - [email protected] Investor Relations Consultant: Francesca Cocco (Lerxi Consulting) - [email protected] 43