Yoc Ag · XETR:YOC
Yoc — Investor Presentation (March 2018)
35 slides from Yoc's investor presentation, March 2018
Slide 1: Programmatic trading with high impact
Programmatic trading with high impact Corporate Presentation | Berlin | 2018
Slide 2: For more information visit yoc.com
2 For more information visit yoc.com
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Slide 5: Premium publishers have integrated our products
Premium publishers have Years of experience Million MAU integrated our products in the mobile industry direct global reach Top brands Locations across Europe Viewability (of whom 80% Fortune 500) 5 For more information visit yoc.com
Slide 6: Proprietary adtech platform VIS.X combined with extensive media reach
By combining our proprietary adtech platform VIS.X® with our extensive media reach, YOC aims to operate qualitatively at the top of the advertising market. We want to deliver a better advertising experience to everyone. With our technology stack and long-standing expertise our mission is to provide
Slide 7: YOC at a glance
› 80+ employees › Proprietary SSP › Up to 7,2x across six European sites › In-house product development Higher User-initiated Playrate › HQ in Berlin, offices in London, › All sales channels: › Up to 5,5x Vienna, Madrid, Warsaw and direct I/O to programmatic Higher Time Spent Dusseldorf › Connected
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Slide 10: Mobile and programmatic market trends
Mobile share of Growth of programmatic European display ad spend traded worldwide web traffic1 advertising in Europe in 20172 programmatically in 20172 Higher engagement Better ad performance for Required mobile ad spend uplift with YOC Products3 high impact formats4 to catch up with media usage5 1.
Slide 11: Advertisers, adservers, users ecosystem
Advertisers Users Adservers Direct IO Agencies Publishers Websites Trading Desks Apps Networks DSPs 11 For more information visit yoc.com
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Slide 15: High impact ad formats programmatically
› High impact ad formats programmatically › Plug & Play: no adjustments in DSPs needed › Premium inventory › Brand-safety › Transparency › Holistic approach › Private Auctions and Preferred Deals Premium. Viewable. At Scale. 15 For more information visit yoc.com
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Slide 17: How the YOC platform works
› Proprietary and 3rd party › Hundreds of › Connection of › Priority access high impact ad formats renowned publishers monetization stack › Private Auctions or › No further adjustments integrated directly or via Preferred Deals on the buyer’s DSP › 100% brand-safe Header Bidding › Buyer’s data neede
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18 For more information visit yoc.com
Slide 19: Outstream video product
Committed Viewability The most exciting and effective way to share your story to the world. › Outstream video product › Ad starts playing when at least 50% in view, Higher Brand Awareness guaranteeing full attention › YOC’s proprietary video technology transcodes any video asset to auto-play across
Slide 20: Outstream View, Brand Signature formats
All Platforms Standards Pricing Models Support Outstream 360 View Brand Signature 20 For more information visit yoc.com
Slide 21: YOC Understitial Ad
Viewability Guaranteed Take center stage using the YOC Understitial Ad®. › User initiated format allowing users to reveal ad by scrolling up or down › Non-intrusive full screen ad is delivered without Higher CTR interrupting the reading flow › Noticeably higher engagement rates by usage of HTML5, 16
Slide 22: Engagement, Vertical Video, Leaflet formats
All Platforms Standards Pricing Models Engagement Vertical Video Leaflet 22 For more information visit yoc.com
Slide 23: Full screen HTML5 ad format
Higher Time Spent This full screen HTML5 ad format opens up endless possibilities. › Received several recognized industry awards (e.g. Cannes Mobile Lion Gold) Higher › Innovative product that allows users to interact Engagement Rate directly with a campaign › Creation of memorable and personalized
Slide 24: Sensors, Panorama, Native formats
All Platforms Standards Pricing Models Sensors Panorama Native 24 For more information visit yoc.com
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Slide 27: Benefits for brands and publishers
› Encourage interactions › Deliver across all platforms › Globally renowned publishers with creatives and sales channels with high quality inventory › Generate engagement › Flexible processes › YOC’s products already accessible with brands › Effective execution › Transaction of billions of › Create
Slide 28: Benefits for advertisers
› Verified publishers › Only pay for what the › Flexible and precise audience › Thousands of sites audience sees targeting in accordance with and apps › Better optimization of budget brand message and KPIs › Access to relevant › YOC’s marketplace delivers › Advanced targeting technologies audiences
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Slide 31: Header bidding and sophisticated trading
› Qualified buyers › Thrilling products › Holistic auction approach › Header Bidding › Sophisticated trading › Machine-learning algorithms › Uncomplicated, fast & transparent › Best possible CPM rates › Better optimization of to connect and manage sell-through rates and eCPMs 31 For more information
Slide 32: Innovative ad formats and hassle-free sell-through
› Innovative ad formats that › One Tag. Hundreds of creatives. › Monitoring of all media trading improve user experience › 100% hassle-free activities and sales channels in › Sell-through without › Extensive technical support for real time compromising on user retention integration of YOC’s technolo
Slide 33: For more information visit yoc.com
33 For more information visit yoc.com
Slide 34: YOC AG Investor Relations
YOC AG Investor Relations Listing Deutsche Börse Stock Exchange Prime Standard Greifswalder Str. 212 [email protected] 10405 Berlin T +49 30 726 162 - 0 “YOC“, WKN: 593 273 T +49 30 726 162 - 0 F +49 30 726 162 - 222 Management Board Dirk Kraus Supervisory Board Dr. Nikolaus Breuel (Chairman) Konstantin Gr
Slide 35: Thank you
THANK YOU.