Bright Outdoor Media Ltd. · BSE:BRIGHT
Bright Outdoor Media — H1 FY25 Earnings Presentation
58 slides from Bright Outdoor Media's earnings presentation, Feb 6, 2025
Slide 1: Announcement - Regulation 30 Disclosure
Announcement India’s First Listed OOH Company 06th February, 2025 To, The Manager, BSE SME Platform Department of Corporate Services, 25th Floor P.J. Towers, Dalal Street Fort, Mumbai - 400 001 BSE Scrip Code: 543831 Subject: Disclosure under Regulation 30 of SEBI (Listing Obligations and Disclosure
Slide 2: Bright Outdoor Media Limited Investor Presentation
Trusted Since 1980 Bright Outdoor Media Limited Investor Presentation No One Can Shine Your Brand As BRIGHT Does OOH | DOOH | PRINT | TV | RADIO | PR | LED | DIGITAL | CELEBRITY EVENTS | METRO | MULTIPLEX & MALL | REAL ESTATE
Slide 3: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Bright Outdoor Media Limited (Bright, The Company) solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities and
Slide 4: Company Overview
Company Overview
Slide 5: Bright Outdoor Media Limited @Glance
Bright Outdoor Media Limited @Glance Founded in 1980 and headquartered in Mumbai, Bright Outdoor Media Limited is one of India’s leading Out-Of-Home (OOH) advertising companies with over 45 years of experience. The company boasts an extensive network of hoardings across key cities nationwide, with a
Slide 6: Key Facts & Figures
Key Facts & Figures 45+ Pan India & 464+ 32+ 1400 Lakh+ Sq. Ft 5,000+ Years Of Experience International Own OOH Displays Own Large LED DOOH Of Prime Hoarding Space Corporate Clients Hoardings Sold till 2024* Presence Monopoly 2 Lakh+ 50 Thousand+ 1000+ Guinness World Record Exclusive rights for adve
Slide 7: Services Bright Offer
Services Bright Offer Hoarding India / International Tie-Up DOOH Digital LED Hoarding o It's a high impact visual medium o Vibrant and high-definition o Gives you the ability to target geographically display with exceptional with larger-than-life images. visibility. o Highly illuminated & eye-catchi
Slide 8: Services Bright Offer
Services Bright Offer Navi Mumbai Metro Line 1 Advertising Airport Advertising Mobile Vans (Lit) & Cab Advertising (Gantry & Pillar) - Sole Rights o A dynamic and innovative medium o A cost-effective, high-impact medium o One of the fastest and most cost- offering city-specific targeting with offeri
Slide 9: Journey Of Bright Outdoor Media Limited
Journey Of Bright Outdoor Media Limited 2023 2024 2022 • Successfully Won the title of Great • Converted to a Public listed on the BSE Indian IPO Game Limited Company on and became the Changer at the Great 2020 October 24 and renamed 1st OOH company Indian IPO Summit & Entered into a Joint Bright Ou
Slide 10: Bright Honored As Great Indian IPO Game Changer
Bright Honored As Great Indian IPO Game Changer Honored As "Great Indian IPO Game Changer" At Dr Yogesh Lakhani receiving the “Indian OOH The Great Indian IPO Summit & Awards 2024. Business Achievers Award at OAC 2024” Managed Over Among India's largest Digital LED 1400 Lakh+ Sq. Ft (Approx.) Billbo
Slide 11: Awards & Recognitions
Awards & Recognitions 50 Thousand+ 1,000+ Awards & Felicitations International Awards Investor Presentation 10
Slide 12: Business Overview
Business Overview
Slide 13: Business Verticals
Business Verticals OOH Advertising Business Real Estate Business Out-Of-Home advertising is the foundation of The company is actively engaged in the Bright Outdoor Media Limited's business. buying, selling, and leasing of prime properties, strategically positioned in high- The company leverages high
Slide 14: Introduction To OOH Advertising
Introduction To OOH Advertising Out-Of-Home (OOH) advertising has been the cornerstone of the company’s operations since its inception. By leveraging high-visibility media assets in prime locations, Bright ensures that its clients' messages reach the right audience effectively and consistently. The
Slide 15: Evolution Of Billboards
Evolution Of Billboards Wooden Hoardings Paper Posters on Wooden Illuminated Billboards Digital LED Billboards 3D and Interactive LED (Early Beginnings) Frames (Mid-20th Century) (Modern Era) Billboards These handcrafted wooden (Industrial Revolution Era) Neon lights and bulbs made Transitioning to
Slide 16: Bright Outdoor: Creating Milestones in the OOH World
Bright Outdoor: Creating Milestones in the OOH World - First in India to install Asia’s largest hoarding (120 ft x Lead, innovate, and Transform 80 ft) at Bandra ROB in 2017 the OOH landscape! - First OOH company to have managed (previously) exclusive advertising tenders for BEST Bus, Mono Rail, Cen
Slide 17: Bright Outdoor: Creating Milestones in the OOH World
Bright Outdoor: Creating Milestones in the OOH World THE MUMBAI KOHINOOR – ONE & TWO India’s First Curved 3D Anamorphic Screen and India’s largest DOOH sequence “ THE MUMBAI KOHINOOR – ONE & TWO“ which caters to unique traffic from hubs like BKC, Wadala, Dadar, Freeway, etc executed with a JV Partne
Slide 18: Digital & Traditional OOH Advertising across Prime Locations
Digital & Traditional OOH Advertising across Prime Locations Warden Road Junction Vile Parle Station (E) Vile Parle Station (E) Bandra Highway Andheri Link Road Chitrakoot Ground Digital LED Hoardings (DOOH) Front Lit & Non-Lit Hoardings o Strategically placed digital billboards in prime locations e
Slide 19: Bright Leading India's OOH Advertising Landscape
Bright Leading India's OOH Advertising Landscape Bright Outdoor Media is a leading player in Indian OOH advertising, managing many strategic front-lit and non-lit billboards Bright has over 430 Outdoor Bright Collaborates with top The Company also Trades In FY24, the Front Lit & Backlit Media Displa
Slide 20: Bright's Hoarding's Portfolio
Bright’s Hoarding’s Portfolio Total Hoarding Displays 464 Static Displays LED Displays 262 202 Front Lit Back Lit Non Lit Own With JV Partners 195 8 59 112 90 Own With JV Partners Solar Hoarding JV Partners 161 20 14 Additionally, Bright Outdoor Media enhances its portfolio by trading hoardings acqu
Slide 21: Major Key Locations Of Billboards
Major Key Locations Of Billboards 18 Non-LED LED Parel Flyover Near ITC Hotel Sr. No Location Displays Displays 15 1 Andheri 21 30 2 Bandra 8 13 14 3 Warden Road - 6 4 Parel - 6 12 5 Ghatkopar 18 6 6 Sion - 12 13 7 Prabhadevi 3 6 1 8 Chembur 36 5 9 Vile Parle 3 6 9 10 Mahim - 8 2 6 11 Matunga - 6 10
Slide 22: Driving Growth In Digital Out-Of-Home Advertising
Driving Growth In Digital Out-Of-Home Advertising Bright Outdoor Media continues to lead in the Digital Out-of-Home (DOOH) advertising segment, managing prime digital Billboard space across the maximum city The company has added 17 new LED 8 additional LED Billboards Billboards in FY24 in H1 FY25 Wi
Slide 23: Leveraging Transit Media For Effective OOH Advertising
Leveraging Transit Media For Effective OOH Advertising Vile Parle Station (E) Ghatkopar Metro Thane Dadar Railway Station Ghatkopar Metro Best Bus Branding Railway Station Advertising Metro Station Advertising Bus Panels & Bus Shelters Advertising o Leverage strategic ad spaces at key railway o Adve
Slide 24: OOH A Gateway To Unmatched Mass Reach & Impact
OOH A Gateway To Unmatched Mass Reach & Impact Dadar Railway Station Dadar Railway Station Cinema Branding Shopping Mall Branding Kiosk Promotion o Trading for Advertising Spaces across all o Illuminated panels and banners placed in o Placed in high-visibility areas within Theaters in India high-tra
Slide 25: A Comprehensive Process Overview
A Comprehensive Process Overview Client Inquiry Brief Availability Check Quotation Negotiation 1 2 3 4 5 Receive inquiries Receive media brief Assess the Prepare and send a Negotiate with the from clients via from clients availability of quotation to the client on rates, phone or email for outlining
Slide 26: Bright's Recent Landmark Achievement
Bright’s Recent Landmark Achievement Bright Outdoor Media awarded the Western Railways Bulk Advertising Rights. Mumbai's Western suburbs are a ₹ 60 Cr (7 Years) 11 booming advertising hub, driven Tender Value (approx.) high-traffic sites by international brands, luxury developments, and a high-incom
Slide 27: Major Clients Across Industries
Major Clients Across Industries. And Many More… Investor Presentation 26
Slide 28: Recent Campaigns For Major Clients
Recent Campaigns For Major Clients Andheri Highway Warden Rd Sion Chunnabhatti Bandra Kherwadi L&T Realty MANBA Finance Toyota Motors Discovery Channel Bandra Highway Goregaon ROB Andheri Link Road Chitrakoot Ground Juhu JVPD Junction Motilal Oswal PNG ABP Maza AIDC Exhibition View The Library Of Ad
Slide 29: Working With All Political Parties Seamlessly
Working With All Political Parties Seamlessly Investor Presentation 28
Slide 30: Leading The Way In Sustainable Advertising
Leading The Way In Sustainable Advertising o Bright Outdoor Media is a global pioneer in sustainable advertising solutions. o It became the first company to install solar panels on the back of its hoardings, setting a new industry standard (through JV partners) o The electricity generated from these
Slide 31: Bright Driving Positive Change Through CSR
Bright Driving Positive Change Through CSR Bright Outdoor Media Limited has consistently demonstrated its commitment to societal well-being through impactful Corporate Social Responsibility initiatives. The company’s efforts reflect its dedication to creating a meaningful difference across various a
Slide 32: In The Right News Always
In The Right News Always Dr. Yogesh Lakhani’s Interviews Print & Digital Media Zoom NDTV Z etc MTI News Sandesh Bliss Plus a Lot of Other Media Articles & Interviews….. Investor Presentation 31
Slide 33: Management Overview
Management Overview
Slide 34: A Visionary Leader Behind Bright's Success
A Visionary Leader Behind Bright’s Success At 61 years old, the Promoter, Chairman, and Managing Director of the Company stands as a testament to dedication and vision. His professional journey began in 1980, when he completed his Secondary School Certificate (SSC) from the University of Maharashtra
Slide 35: Esteemed Board Of Directors
Esteemed Board Of Directors Mrs. Jagruti Yogesh Lakhani Mr. Ameet Kumar Mr. Bhavesh Kirti Mathuriya Mr. Roshan Suresh Oswal (Non-Executive Director) Vilaschandra Mehta (Non-Executive Independent (Non-Executive Independent (Independent Director) Director) Director) Mrs. Jagruti Yogesh Lakhani, aged 5
Slide 36: The Bright Team
The Bright Team Investor Presentation 35
Slide 37: Industry Overview
Industry Overview
Slide 38: Indian Media & Entertainment Industry Overview
Indian Media & Entertainment Industry Overview Industry Growth Drivers o India's media and entertainment industry is the fifth largest market globally Online Gaming: o Experiential (outside the home and interactive) segments continued their Real-money and casual gaming will drive growth, supported b
Slide 39: Indian Out Of Home Media Industry
Indian Out Of Home Media Industry o The Out-of-Home (OOH) media sector grew 13% in 2023, reaching ₹ 41.6 Industry Growth Drivers billion, surpassing pre-COVID-19 levels by 6%. Tech Integration: o Premium properties and locations, along with over 100,000 active digital Use of CGOOH, QR codes, NFC, an
Slide 40: OOH Advertising Growth & AdEx Trends
OOH Advertising Growth & AdEx Trends o OOH advertising achieved a 13% growth rate in 2023, outperforming traditional media like TV and Print. o The OOH Advertisement Expenditure (AdEx) reached a record high of ₹4,140 Cr in 2023, surpassing the pre-COVID level of ₹3,495 Cr in 2019. o OOH collapsed to
Slide 41: Indian Digital OOH Media Industry
Indian Digital OOH Media Industry Number of Digital Screens India has over 165,000 digital screens. The screen count increased by 2,00,000 14% compared to 2022 1,80,000 1,65,000 1,45,000 India is experiencing a rapid transition in the Digital Out-of-Home (DOOH) advertising 1,00,000 sector, outpacing
Slide 42: Financial Overview
Financial Overview
Slide 43: Revenue Bifurcation
Revenue Bifurcation 2021-22 2022-23 2023-24 2024-25* 2% 3% 1% 1% 19% 17% 20% 24% 50% 50% 49% 52% 25% 32% 25% 30% Agency Vendor Client Total Revenue From Renting & Leasing Of Real Estate In ₹ Cr Particular 2021-22 2022-23 2023-24 2024-25** Agency 12 17 18 11 Vendor 12 23 34 17 Client 25 48 53 28 Tota
Slide 44: H1 FY25 Key Financial Highlights
H1 FY25 Key Financial Highlights Total Revenue EBITDA EBITDA Margin Net Profit Net Profit Margin 12 18% 16 23% 24% 16% 16% 10 13 14 58 9 14% 19% 12 8 12% 14% 10% 42 10 14% 10% 6 8 8% 6 9% 4 6 4 6% 4 4% 4% 2 2 2% 0 -1% 0 0% H1 FY24 H1 FY25 H1 FY24 H1 FY25 H1 FY24 H1 FY25 All Figures In ₹ Cr & Margin
Slide 45: H1 FY25 Profit & Loss Statement
H1 FY25 Profit & Loss Statement In ₹ Cr Particulars H1 FY24 H1 FY25 Y-O-Y Revenues 41 57 Other Income 0 0 Total Income 42 58 38% Expenses For Operations 32 40 Employee Costs 2 2 Other Expenses 2 3 Total Expenditure 36 44 EBITDA 6 13 123% Finance Costs 0 0 Depreciation 0 1 PBT 6 12 Exceptional item 0
Slide 46: Key Financial Highlights
Key Financial Highlights Total Revenue EBITDA EBITDA Margin Net Profit Net Profit Margin 20 16% 15% 30 22% 23% 18 14% 107 16 16 25 23 18% 12% 92 14 20 14% 14% 10% 12 13% 10 8% 8% 15 51 13 7 8 5% 8% 6% 10 6 7 4% 3 4 3% 5 2% 2 0 -2% 0 0% FY22 FY23 FY24 FY22 FY23 FY24 FY22 FY23 FY24 All Figures In ₹ Cr
Slide 47: Profit & Loss Statement
Profit & Loss Statement In ₹ Cr Particulars FY22 FY23 FY24 Revenues 50 92 107 Other Income 0 0 1 Total Income 51 92 107 Expenses For Operations 39 71 73 Employee Costs 2 3 3 Other Expenses 3 6 8 Total Expenditure 44 79 84 EBITDA 7 13 23 Finance Costs 3 3 1 Depreciation 0 0 1 PBT 4 10 22 Exceptional
Slide 48: Balance Sheet
Balance Sheet In ₹ Cr Equities & Liabilities FY22 FY23 FY24 Assets FY22 FY23 FY24 Equity 10 14 15 Non Current Assets Reserves 27 85 132 Fixed Assets 4 4 15 Net Worth 37 99 146 Non-Current Investments 0 0 0 Non Current Liabilities Deferred Tax Assets (Net) 0 0 0 Long Term Borrowings 17 1 0 Other Non-
Slide 49: Cash Flow Statement
Cash Flow Statement In ₹ Cr Particulars FY22 FY23 FY24 Cashflow From Operations 7 -12 -18 Cashflow From Investments 0 -19 8 Cashflow From Financing -7 62 11 Net Cash Flow 0 31 1 Opening Cash & Cash Equivalent 0 0 31 Closing Cash & Cash Equivalent 0 31 31 Investor Presentation 48
Slide 50: Consolidated Key Ratios
Consolidated Key Ratios In % In Times In ₹ ROE Debt To Equity Book Value 1.11 104.97 71.20 55.62 10.97 7.06 7.16 0.34 0.09 FY22 FY23 FY24 FY22 FY23 FY24 FY22 FY23 FY24 In % In Times In ₹ ROCE Interest Coverage EPS 38.01 11.45 13.88 9.41 6.94 8.78 4.00 4.33 2.14 FY22 FY23 FY24 FY22 FY23 FY24 FY22 FY2
Slide 51: Stock Information
Stock Information As on 30-01-2025 As on 30-09-2024 BSE : BRIGHT | INE0OMI01019 Share Holding Pattern Share Price (₹) 451.50 30% Market Capitalization (₹ Cr) 656.88 Promoter & Promoter Group No. of Shares Outstanding 1,45,48,780 Public Face Value (₹) 10.00 70% 52 Week High-Low (₹) 572.00 - 381.10 Sh
Slide 52: Future Direction
Future Direction
Slide 53: Future Direction
Future Direction Expansion of DOOH Portfolio: Introduction of Other Services The company is investing in digital LED hoardings to The company aims to develop a network of other services from enhance its service offerings, actively pursuing more ATL – BTL to celebrity management, to AD Film Productio
Slide 54: SWOT Analysis
SWOT Analysis Strength Weakness Opportunities Threat o Extensive Inventory of Owned • Capital-Intensive Business o Vast Industrial Presence in Public o Intense Market Competition Hoardings and Private Sectors • Dependence on Key Clients o Pricing Pressure o Experience of Promoters and o Rising Deman
Slide 55: Investment Rationale
Investment Rationale Market Leadership in OOH Advertising DOOH Leadership and Future-readiness Favorable Industry Trends Diverse Client Base and Long-term With over 45 years of experience, Bright Bright Manages over 3 lakh sq. ft. of digital Decline in print and television media Relationships Outdoo
Slide 56: Some Of the Big Events – Promoted by Bright Outdoor Media Limited
Some Of the Big Events – Promoted by Bright Outdoor Media Limited Celebrity Cricket TV 9 Global Summit IIFA Awards League (CCL) BBMG, House of Lords, London Parliament Economic Times Global Business Summit ISPL 2024 MISS WORLD 2024 Investor Presentation 55
Slide 57: Some of the Key Events – attended by Dr. Yogesh Lakhani
Some of the Key Events – attended by Dr. Yogesh Lakhani PM Modi’s Oath Taking Ceremony Blockbuster Movie Pushpa 2 Launch Event With Mumbai Commissioner of Police US President Donald Trump’s Inaugural Ceremony, Washington Road Safety Week NGO Event Padmashri Nomination Ex President of India Investor
Slide 58: Thank You
Thank You Bright Outdoor Media Limited 8th floor Crescent tower Near Morya House, Opp. VIP Plaza, New Link Road, Andheri (West), Mumbai – 400 053. Phone: +91–22–6714 0000 Email: [email protected] Website: www.brightoutdoor.com Kirin Advisors Private Limited 713-B, Lodha Supremus II, Wagle Estat