Davide Campari-Milano N.V. · MIL:CPR
Davide Campari-Milano — Deutsche Bank Conference, Paris 2019
22 slides from Davide Campari-Milano's conference presentation, Jun 11, 2019
Slide 1: 'The Orange Wave' continues: building sustainable success
‘The Orange Wave’ continues: building sustainable success Deutsche Bank Conference, Paris 11th June 2019
Slide 2: Volume Evolution
Volume E vo l u t i o n 10x + USA, France, UK, Nordics, Spain, Russia, Australia, Brazil, Chile, Czech Rep. C A G R 2 0 0 3 - 2 0 1 8 ( 1) V O L UM E (M M L ) : + 1 9 . 6 % + Germany, Austria, Switzerland, Benelux Ape ritivo da l 1919 S A L E S (€ M ) : + 1 8 . 0 % 2 Italy A cquis iti o n by Ca mpa
Slide 3: Volume Evolution
Volume E vo l u t i o n V O L U M E C A G R 2 0 1 5 - 2 0 1 8 ( 1) 100% 90% 68% E s ta blis he d + 8. 9% Pote ntia l + 40. 2% Ape ritivo da l 1919 S e e ding + 56. 7% 3 ITALIAN M ARKET WEIGHT % V ALUE 20% 2003: 100% 6% 2013: 54% 12% 2018: 38% 2% ITALIAN MARKET 2003 – 2018: +33% S a les CA GR F Y 201
Slide 4: …the strength of a powerful brand
Aperol Spritz: do consumers love the proposition? …the strength of a powerful brand
Slide 5: Building a powerful brand
Building a powerfu l brand Ape ritivo da l 1919 5 May 9 , 2 0 1 9 1 1 :0 0 ET
Slide 6: Building a powerful brand
Building a powerfu l brand Ape ritivo da l 1919 #aperolspritz gate Media R eaction 6 May 1 0 , 2 0 1 9 2 0 :0 0 ET
Slide 7: Media reaction on social media
Sawe = @® Moat Nara @ ’ a span gnenneratvenaivune Seen memes ‘nants 3 a? ee Bp The Aperol Spritz ls i Not a Good Drink ‘a camua te / Bierman tence Here's some reasons "ewe at et Di : why you're wrong Samia rent ara peers 4%, jennyalden Woa- most blasphemous headline ever. DP arddisare. spel rte naan
Slide 8: Building a powerful brand: media coverage
Building a powerfu l brand Media Coverage: 1.2 bn+ media impressions, with 102 news features , including the Washington Post, Business Insider, New York Post, Newsweek, USA Today, HuffPost, CNN and New York Magazine (Grub Street ). 92% positive & neutral media tone Ape ritivo da l 1919 Social Media
Slide 9: Aperol Spritz: developing and refining the premium drinking occasion
Aperol Spritz: developing and refining the premium drinking occasion
Slide 10: Sustainable growth
Sustainable growth C O NS UM PTION P R IC E P O INT C O NS IS TENT P E R FE CT S E R VE I ND EX A B V% BEER/ CRAFT 7 0 3-8% Ape ritivo da l 1919 10 1 0 0 9% S I G NATURE B O WLED W I NE GLASS FI LL W ITH I CE W I NE & 11 0 9-14% S P AR KLI NG W I NE 2/3r ds B E E R E Q U AL AP E ROL, P R O SECCO. S
Slide 11: Sustainable growth
Sustainable growth PHASE 1 PHASE 2 PHASE 3 1s t – 7th Y E A R 8th – 13th Y E A R 14th Y E A R + Ape ritivo da l 1919 Build on-premise, recognition, De - s e as o n alis e appreciation , into w inte r ,build Fo o d pair ing, summer events, fr e que ncy be yond s ocial occas ions s um m e r , w inte r
Slide 12: Sustainable growth
Sustainable growth PHASE 1 Ape ritivo da l 1919 12
Slide 13: Sustainable growth
Sustainable growth PHASE 2 Ape ritivo da l 1919 13
Slide 14: Sustainable growth
Sustainable growth PHASE 3 Ape ritivo da l 1919 14
Slide 15: Reaching potential: per capita consumption (established)
Volume E vo l u t i o n Reaching potential: looking a t P e r C a pi t a C ons um pt i on (1) ES T ABLISHED A p e r o l F Y 1 8 (2) P CC A perol (l ) P CC CA GR P CC B eer(l) P CC W i ne(l) 2012-2018 Aperitiv o dal 1919 + 15.3% 0.27 + 5.2% 31.6 44.7 S O URCE 60. 6 mln 15 people + 22.6% 0.08 + 4.2% 1
Slide 16: Reaching potential: per capita consumption (potential)
Volume E vo l u t i o n Reaching potential: looking a t P e r C a pi t a C ons um pt i on (1) P O T EN TI AL A p e r o l F Y 1 8 (2) P CC A perol (l ) P CC CA GR P CC B eer(l) P CC W i ne(l) 2012-2018 Aperitiv o dal 1919 + 73.7% 0.005 + 33.4% 73.3 10.0 S O URCE 325. 7 mln 16 people + 38.8% 0.03 + 48
Slide 17: Aperol Spritz: How dependant is Campari Group?
Aperol Spritz: How dependant is Campari Group?
Slide 18: Brand growth
Brand growth % of S ales % of S ales Cam pari Group Cam pari G roup F Y 1 3 (1) F Y 1 8 (1) Ape ritivo da l 1919 18 S a les CAGR 2013 – 2018 +14.3% (1) Internal Data,
Slide 19: Brand growth
Brand growth (1) Compa ny A Compa ny B (USA) (Fra nce ) Top brand as Top brand as Ape ritivo da l 1919 % of sales % of sales 19 (1) Company information
Slide 20: Aperol Spritz: Together We Joy!
Aperol Spritz: Together We Joy!
Slide 21: Celebrating 100 years
Celebrati n g 100 years 100 YEARS – HAPPY TOGETHER: Aperol turns 100 years old and for 100 years it has connected people. Its philosoph y has always been that of HAPPY TOGETHER, an ode to sociality and sharing, Ape ritivo da l 1919 where Aperol Spritz acts as a link that joins people, worlds, situat
Slide 22: Toasting life together
ILvF ls TOG T] Je IRe TOASTING LIFE TOGETHER
Davide Campari-Milano — Deutsche Bank Conference, Paris 2019 on 6ix